BRIGHTSPOT by Perfect Sense
JnJ Executive Blogs powered by Brightspot
Why Brightspot?
The Rise of Visual Media
Just five years ago, marketers declared that Content Is King
Today the trend is visual storytelling, ushered in by Facebook, Instagram & Twitter
Social Media posts that include a photo or album drive up to 180% greater engagement than those without.
Meanwhile BuzzFeed & Upworthy pioneered the rise of Listicles, quizzes, GIFs & shareable videos
“Storytelling prompts the body to produce the neurochemical oxytocin. Oxytocin is the ‘feel-good’ hormone; it also is released when people demonstrate trust or kindness toward one another. In one study, Berkeley scientists discovered that the body produces oxytocin when exposed to character-driven stories. A story of a sportscaster may not cause you to go out and buy Microsoft Office, but it will stick in your mind, maybe pump some oxytocin into your system, and create a few warm-and-fuzzy feelings toward a software company.”
Brightsport Offers Unique Publishing & Content Management Capabilities
The platform:
- Reduces IT/Vendor Dependencies
- Increases Speed to Market
- Enables Business Processes & Workflows
- Enhances Story Telling
Key CMS Features Include
Responsive & Multi-channel Previewing
Custom Dashboards & Content Calendars
Side by Side Revisions
Live Previews Example Displaying Responsive Design:
And A Host of Additional Functionality
- Personalized Dashboard
- Editorial Calendaring
- Built-in Digital Asset Management with License Management
- In-context Image Editing
- Responsive & Multi-channel Preview
- Live Preview Sharing
- Change tracking & Side by Side Comparisons
- Location & Persona Content Targeting
- Full Screen Writing
- Built-in Image Editing with Face Detection & Focus Setting
- Live Blogging with Real Time Updates
- User-generated Content with Built-in Moderation
- Tailored Workflows for each Role, Site & Content Type
- Email to Draft Content Ingestion
Currently Used by the following major clientele
