eBay Incorporated Andrew Miles, Edward Morris, Bryanna Nance, Jessica Parisen: Team K
ebay's mission statement
"Our mission is to be the world’s favorite destination for discovering great value and unique selection. We give sellers the platform, solutions, and support they need to grow their businesses and thrive. We measure our success by our customers' success."
Ebay's new mission statement
"eBay aims to provide its loyal domestic and international customer base with consumer-to-consumer and business-to-consumer sales services. The online auction and shopping website stays technologically current so that it may grow and remain financially sound by empowering sellers and creating opportunity through Connected Commerce. eBay distinctively carries no products of its own but rather supports each additional customer with its existing infrastructure. The company employs valuable people who do meaningful work that makes a global impact, enabling giving and greener commerce, as well as creating economic opportunity through core business and the eBay Foundation's strategic grant-making. eBay will continue building stronger connections between buyers and sellers with product experiences that are fast, mobile, and secure so that all involved parties will have the best possible experience with the service."
Executive summary
Bottom line up-front:
Create eVenture, a dating service that connects couples through recommending gift and date ideas based on preferences and shopping history
Objectives and Strategies
Objective 1: Provide opportunities for local commerce
Strategy 1: Continue giving and innovating how users can operate and grow their home business
Objective 2: Innovate for mobile device presence
Strategy 2: Introduce new solutions and features to enhance the mobile shopping experience and rapid consumer adoption
Objective 3: Expand eBay’s addressable market in developing regions
Strategy 3: Strategically allot grants where needed
Internal Factor Evaluation
IFE Strengths - Appendix A
IFE Weaknesses - Appendix B
Competitive Profile Matrix (CPM)
Competitive Profile Matrix (CPM) - Appendix C
External Factor Evaluation (EFE)
EFE Opportunities - Appendix D
EFE Threats - Appendix E
Strategy Formulation
- SWOT Analysis
- SPACE Matrix
- BCG
- IE
- Grand Strategy Matrix
- Recommendations
- QSPM
SWOT Analysis
SO - Appendix F
ST - Appendix G
WO - Appendix H
WT - Appendix I
SPACE Matrix
SPACE Matrix - Appendix J
BCG Matrix
BCG Matrix - Appendix K
IE Matrix
IE Matrix - Appendix L
Grand Strategy Matrix
Grand Strategy - Appendix M
Recommendations
- Create eVenture - a new division of eBay that connects users to help them find their true love and becomes the personalized shopping source for everything they want or need for the rest of their lives.
- Create eFarm - a new division of eBay that connects local farmers with consumers who want to purchase directly from a farmers market.
Quantitative Strategic Planning Matrix (QSPM)
QSPM Strengths - Appendix N
Strength 3
Strength 6
QSPM Weaknesses - Appendix O
Weakness 10
QSPM Opportunities - Appendix P
Opportunity 1
Opportunity 6
QSPM Threats - Appendix Q
Threat 2
Threat 7
Strategy Recommendations for eBay
We recommend the implementation of eVenture - a new division of eBay. eVenture will connect single users through their website to help them find a long lasting relationship. eVenture is a website that will offer personalized suggestions from top rated marketplace sellers customized for you and your loved one for each stage of your life - whether you are single, dating, engaged, married, expecting, etc. - eVenture is the customized source for all of your shopping needs!
NPV & IRR
NPV & IRR - Appendix R
eVenture
- Monthly subscription of $10 per user
- Users will be connected and matched together based on geography, profiles, and expressed interests
- Based on status listed on profile, customized suggestions will be sent to users containing deals listed on StubHub and in-demand products from top rated marketplace sellers
EBIT / EPS Analysis
EBIT / EPS Analysis - Appendix S
Projected Income Statement
Project Income Statement - Appendix T
Projected Balance Sheet
Project Balance Sheet - Appendix U
Projected Financial Ratios
Projected Financial Ratios - Appendix V
Balanced Scorecard
Balanced Scorecard - Appendix W
Summary
eVenture - A New Division of eBay
- For a Monthly Subscription of $10 eVenture will connect you with your true love and become your personal shopper for every stage of your life
- With your subscription you will have first access to most wanted items listed on the marketplace
- First access to purchase tickets from sold out events courtesy of StubHub
- eVenture will offer personalized shopping and date-night suggestions from top rated eBay marketplace sellers
eVenture - an AdVenture with eBay for life!
Results
- Comprehensive NPV of $23.9 million
- IRR of 21%
Biblical Integration
Honor God by:
1. Abstaining from partnering with events/products that violate Biblical principles
2. Promote Biblical principles by work ethic and by offering goods and services that reflect Truth