30,000 people gather every year on Avenue C - Loisaida Ave. to be part of the festival!
The Loisaida Festival offers diverse manifestations of the Puerto Rican and Latinx cultures expressed through music, dance, live theatre performances, cuisine, and the arts and crafts of the many artisans that are our prime vendors. Besides delivering top-notch live musical entertainment that features well-known names, the event is also a venue for local artists and emerging talent. It also serves as an important vehicle to disseminate educational, health & wellness and community services information to its visitors.
This year, we celebrate the 32nd edition of the Loisaida Festival
Sunday, May 26th 2019
12:00 pm - 5:00 pm on Avenue C from 6th to 12th Streets
The largest ethnic community pride festival in the Lower East Side. Since 1987.
Every year 30,000 attendees converge on Avenue C – Loisaida Ave. – from 6th Street to 12th Street, to enjoy and participate in this one-of-a-kind street fair event. We feature local, international, and Grammy-nominated talent every year on our Main Stage at 12th Street, delivering showcase after showcase of música bailable--music to dance and enjoy! Local, city-wide, regional, and global visitors pack the Loisaida Avenue every Sunday before Memorial Day to spend the day exploring the many offerings of the festival from its street level vendors to the 6th annual Theater Lab.
The festival celebrates Loisaida Inc. and its commitment to the Puerto Rican and Latinx cultures and the preservation of our heritage in the Lower East Side and in New York City.
Event and Media Reach
Mainstream and Local Media Reach: 560,706,783 unique visitors per month are secured, on average, from Jan—May across all platforms.
Event Reach: Loisaida Fest weekend attendance hit an all-time high of: 30,105 in 2017.
Web Reach: April, May and June average impressions for #LoisaidaFest platforms: 3,344,667
Social Reach: During the month of May our average reach on social media is 1,559,967 with around 5,568,165 impressions under the hashtag #loisaidafest on the most popular social media platforms.
The Loisaida Festival Theater Lab for Street Performance along with the colorful and expressive Artist/Community Parade that kicks-off the day-long event, have become an annual signature production that brings together all cultures to celebrate the inclusive unique spirit of the LES through theater, performance and arts.
Anchored at La Plaza Cultural Community Garden, for the past 5 years the Loisaida Festival Theater Lab presents a wide variety of theatrical presentations ranging from well-established veteran companies, up-and-coming theater troupes to local youth productions in a green family-friendly outdoor environment.
You make it happen!
Our corporate, public and individual sponsors contribute generously to the event and appreciate that the Sunday, May 26th Festival is a true culmination of a year-long community curated program of workshops, residencies, cross-generational activities and partnerships that are the foundation of, and create the energy and impetus behind the Festival. Your support guarantees innovative cultural and community development programs in media and technology, healthy living, art, dance, wellness and more.
Each month we impact 1,000+ visitors based out of our own Community Center. Funds raised are a direct investment in our non-profit. Loisaida Inc. is located on 9th Street and Avenue C, the heart of the Lower East Side. Our doors are open to the thousands of working class Latino residents and their families spread across the city, United States, Puerto Rico, and Latin America.
From contract to cleanup, the Loisaida team aims to meet sponsor expectations at every level providing an excellent opportunity to engage thousands of festival visitors on the day, and display their support throughout social media, and beyond, for preceding and subsequent months.
Join the Celebration
BECOME A SPONSOR TODAY!
Sponsorship Opportunities:
- Patron level recognition on the Festival Main Stage, press releases, all promotional materials, event program, map, advertising and promotional materials; electronic media, and print.
- 10 invites to Loisaida Festival Media Awards Reception.
- Recognition at Loisaida Festival Opening Reception and Festival Main Stage as Patron Sponsor.
- All the perks of a Loisaida Producer Sponsor level.
- Two outfitted [tables, chairs, banners] prominent Loisaida Festival Booths.
- Company logo on 2019 Loisaida Festival Original Poster. Its 32nd year, edition of 1K, distributed across New York City during month of May.
- Company mention by MC on stage as Producer Sponsor.
- 8 Invites to Loisaida Festival Media Awards Reception.
- Recognition at Loisaida Festival Opening Reception as Producer Sponsor.
- All the perks of a Community Supporter Sponsor level.
- Company logo on 2019 Loisaida Festival Original Poster. Its 32nd year, edition of 1K, distributed across New York City during month of May.
- Company mention by MC on stage.
- 6 Invites to Loisaida Festival Media Awards Reception.
- Recognition at Loisaida Festival Opening Reception.
- All the perks of a Community Supporter Sponsor level.
- Recognition on web-based advertising, social media, and company logo on local printed media outlets distributed across the city (El Diario, Manhattan Times, Bronx Times, and more.)
- One Loisaida Festival Booth.
- Company logo on Loisaida Fest printed postcard.
- Company logo and web-link on Loisaida Fest website.
- 4 Invites to Loisaida Festival Media Awards Reception.
- One Loisaida Festival Booth.
- Company logo and web-link on Loisaida Festival website.
- 2 Invites to Loisaida Festival Media Awards Reception.
Check out the 2018 Loisaida Festival limited edition original poster designed by Gustavo Castrodad. Edition of 1K prints, distributed across New York City during the month of May.
The Loisaida Festival is produced by Loisaida Inc. An affiliate of the Acacia Network.
Credits:
Ryan John Lee, Melvin Audaz, Olivia Paschkes