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Exam Preparation Guide: Adobe Experience Manager Sites Business Practitioner - Certified Expert AD0-E121

Introduction

The Adobe Certified Expert - Adobe Experience Manager Sites Business Practitioner exam preparation guide provides potential candidates with information they need to prepare for the certification exam.

Adobe certification exams are developed with the participation of subject matter experts worldwide, following industry standards in developing fair and valid tests. Visit our FAQ page for more information.

Exam Guide Sections:

  • Minimum candidate experience
  • Intended audience
  • Exam information
  • Exam objectives and scope
  • Readiness self-assessment
  • Online practice test
  • How to prepare for the exam

Minimum Candidate Experience

At a minimum, the candidate seeking to become certified as an AEM Sites Business Practitioner has experience with AEM features and capabilities needed to engage developers to find business solutions. They should be able to use AEM products to manage content to drive digital experiences, have an understanding of what modules are present, and have a deeper insight into modules such as Sites, Assets, and Forms.

The candidate should be familiar with the following technologies and environments:

  • Content Management tools
  • Digital Asset Management tools
  • Projects
  • Forms
  • Experience Fragments and Content Fragments
  • Screens
  • Workflows
  • Launches
  • CRXDE Lite
  • User Administration
  • Multi-site Management
  • Monitoring tools
  • Versioning
  • Personalization and Context Hub
  • SPA Editor
  • Tagging
  • Browser Usage
  • General understanding of the Web
  • Responsive web design concepts

Intended Audience

Typical roles of candidates preparing for this certificate include:

  • Solution consultants
  • Consumer experience professionals
  • Product owners of solution being designed and implemented
  • Business analysts
  • Solution architects
  • Individuals in partner organizations and freelancers who perform an analyst job role for AEM solutions
  • Marketing specialists who know the features and capabilities needed to engage developers to define a solution for business needs
  • Customers who use the product (i.e., Power Users)

Exam Information

  • Exam number: AD0-E121
  • Exam name: Adobe Experience Manager Sites Business Practitioner
  • Certificate level: Certified Expert
  • Status: Active
  • Available languages: English / Japanese
  • Number of questions: 50
  • Formats: Multiple choice and multiple select
  • Duration: 100 minutes
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Passing mark: 32/50
  • Price: $225 USD / $150 USD (India)
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Exam Objectives and Scope

Section 1: Education (22%)

  • List relevant AEM features and capabilities
  • Recommend how to leverage AEM features to meet business needs
  • Apply procedural concepts necessary to conduct training for content editors

Section 2: Architecture (24%)

  • Recommend an Information Architecture to leverage AEM Standard Features to meet business needs using on-prem or Adobe hosted (Cloud) environment
  • Describe how AEM integrates with third-party services
  • Determine how to define roles and permissions
  • Describe caching approaches

Section 3: Business Analysis (38%)

  • Map standard modules of AEM to different business problems for the customer
  • Apply content management concepts for AEM modules
  • Identify typical project stakeholders
  • Apply procedural concepts necessary to support collaboration of all parties involved
  • Determine how to meet the core business goals while remaining within budget and/or scope
  • Determine how questions from developers should be answered with respect to the business goals

Section 4: Setup and Implementation (16%)

  • Determine how to configure and use content components to show best practices of AEM
  • Verify the correct implementation of features, and locate and describe occurring errors

Readiness Self-Assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Online Practice Test

We are excited to offer free practice tests and provide a detailed coaching report upon completion of each one. You will have unlimited access to all available practice tests for Adobe’s expert-level exams. Our practice tests are developed from the same blueprints as the live exams, so they can help you gauge how you are doing in each topic area. However, taking a practice test does not guarantee that you will pass the certification exam.

Go to the Adobe Credential Management System to launch a practice test.

Go to the Scheduling Page > Practice Tests > Adobe Certification Prep Portal > click on Launch Adobe Exam Prep Portal (on the far-right side).

How to Prepare for the Exam

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some suggested resources to help you prepare:

Section 1: Education

Section 2: Architecture

Section 3: Business Analysis

Section 4: Setup and Implementation

Additional resources:

Questions?

Please contact the Adobe Credential Program Customer Support team.

The content of this exam guide is subject to changes and updates. Last update December 2022.

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