D&AD Festival was a three-day creative spectacular, held at The Old Truman Brewery in London, May 21-23.

Adobe returned to support London’s festival of craft, creativity and culture for a fourth consecutive year. And 2019 was our biggest yet. Together we hosted three days of keynotes, fireside chats, workshops and masterclasses from the worlds of advertising, art, design, fashion, film, photography and more.

Adobe partnership rights included:

Our campaign (by design studio, Village Green) was supported by digital OOH placements with Clear Channel – yielding 2.5M impressions.

Six co-branded newsletters were sent to our database of 28,000 creatives in the lead up to the Festival.

The web landing page was visited by over 95,000 unique visitors from around the globe between March and June 2019.

Print and digital advertisements and editorial placements were made in trade titles including:

• Creative Review
• Campaign
• The Drum
• Little Black Book
• ETAPES (France)
• Graphica (Spain)
• AdWeek (USA)

The Adobe Stage, the Festival's largest talk space with 600 capacity, received the highest footfall of any area or activity within the Festival (8,278 visits).

Creative Cloud was on permanent display via a live-scribing activation to the immediate side of the Adobe Stage. Commissioned by D&AD, visual artists of multiple disciplines responded to what they saw on stage. A co-activation with Microsoft Surface.

The Festival hosted 187 speakers across six stages

This year featured D&AD's most balanced roster of speakers yet, representing 22 countries and a 50:50 gender split

Audiences reached up to 700 for an individual talk

Keynote presenters included

• Director Danny Boyle
• Musician Professor Green
• Artist Javier Mariscal
• Photographer Rankin
• Industry legends Susan Hoffman of Weiden + Kennedy and Per Penderson of Grey

Over 1,000+ pieces of Award-winning creative work exhibited and analized

With 15 D&AD Awards Jury insight sessions that allow Festival-goers a chance to hear from those who decided on the winning work.

And 40+ Masterclass taster sessions, a chance to learn from Pencil-winning practitioners who teach as part of D&AD's rolling programme of professional development

Plus, 20+ unique activities and experiences of endless inspiration made possible by our Festival partners

Announcement of our Headline partnership on Instagram

Total reach: 17,391

Live event Tweets and Instagram Stories posts covering The Adobe Stage

Total Reach: 28,656

ADOBE STOCK ACTIVATION

Total Reach: 1,178 engagements

ADOBE's MAKE IT SPACE

325 workshop attendees @ 45 minutes each

Promotion of The Make It Space on Instagram

Total Reach: 11,147

Social Engagement

• Use of #Dandad19: 31,000,000 total impressions. 1,050 mentions on twitter, 1,875 public posts on Instagram
• Twitter: 1.1m impressions from our tweets. Total retweets +244% YoY
• Facebook: 9,281 page views. Interactions +26% YoY
• Instagram: Total impressions 1.75m (+148% YoY)

Marketing & PR

Key Stats

• 338 million total reach
• 253 (2019) vs 249 (2018) Pieces of coverage
• Uplift in coverage volumes in key regions such as North America since 2018
• 75 journalists attended D&AD Festival vs 60 in 2018 (+25% uplift). 60 media interviews took place over three days.

"Did your experience at the Festival make you feel more positive toward D&AD partners brands?"

43% said YES

"A MUST for all graphic designers"

- Andrew Collins, Senior Digital Designer, STFC

"I've been a member with D&AD for a year now and I haven't made much use of my membership until this event. It exceeded my expectations and I look forward to next years and attending more events throughout."

- Kellie Liang, Product Design Consultant

"It's the creative high point of the year."

- Ross Fowler, Creative Director, Ogilvy Amsterdam

"[The Festival] left me with a quarter-life crisis (in the best possible way) thanks to the sheer range of things that I want to have a go at.

Thomas Rees, Visual Effects Designer

"The speakers were all fantastic and expertly curated, a massive congratulations is due! The mix was perfect and it was so valuable to get such varying perspectives from a range of backgrounds."

- Emily Shorvon, Founder, Phantom Agency