Introduction
Wrigley's was founded in 1891 by William Wrigley. William Wrigley was a business man, selling soap and baking soda, he gave a piece of his original flavoured gum with each purchase sold. Eventually Mr Wrigley noticed his gum was more popular then the baking soda and soap and began his business "Wrigley's". Hubba Bubba was introduced as a product in 1979, a less sticky choice for gum making the consumers able to blow bubbles without the fear of the tacky residue.
Wrigley's has over 600 employees working within their Major Office in Chicago. Throughout the world Wrigley's has employed over 15,000 people and the company has more than 17,000 associates global. Their Goose Island Center on the Chicago River is worth 5.7 million dollar and the sales for Hubba Bubba has made over 3.7 Billion dollars yearly.
https://en.wikipedia.org/wiki/Wrigley_Company
Many of Wrigley's manufacturing facilities are based all around the world. Some include: Yorkville, Gainesville, Chaltanooga, Brindgend, Mexico and Edison.
In the last 124 years, Wrigley's has branched out across the globe, Hubba Bubba is sold in more than 180 countries world wide and continues to grow.
https://en.wikipedia.org/wiki/Wrigley_Company/
The Wrigley's company controls many of the big brands that are sold in your local supermarkets, some include:
- Extra
- 5 Gum
- Eclipse
- StarBurst
- Big Red
- Life-Savers
- Juicy Fruit
- Orbit
- Airwaves
- Double Mint
- Altoids
- Kenman
- P.K
http://i.ytimg.com/vi/jG4CbenJAs8/maxresdefault.jpg.
FLAVOURS
Wrigley's has a large range of flavours that vary across the world. Some Include:
- UK: Strawberry, Original and Apple
- Australia: Cherry, Cola, Peach, Strawberry, Lime, Pineapple, Apple, Orange, Grape and Watermelon.
- Croatia: Lime, Berry, Cherry and Genetic Fruit.
- Germany: Cherry and Cola
- Norway: Orange, Apple, Strawberry, Cola and Liquorice
- Canada: Strawberry, Grape, Orange and Blue Raspberry
- Other Flavours: Lemon, Cream Soda, Tropical, Salty Liquorice, Mystery Flavour and Chocolate Strawberry.
Stakeholders
The Stakeholders of Wrigley's Hubba Bubba are the people that have affected the product positively or negatively. The employees are a large part of the Hubba Bubba product, over 15,000 people globally manufacture, design and ship the product out across more than 180 countries. The consumers are another positive stakeholder, without the buyer the company would not make over 3.7 billion dollars a year. The owners of Wrigley's, Mars own the manufacturing facilities that Hubba Bubba is produced in
Supply Chain
The Gum Base production was based in L.A. Dreyfus but was moved to their largest gum making facility in Gainesville. Their New Jersey facility serves as a creativity factory where the flavouring, packaging and product enhancement and design effort are produced. Wrigley's manufacturing plant in Yorkville is another facility where the gum is created and shipped.
Manufacturing Sites
This image presents all of the manufacturing facilities associated with Mars, the company that owns Wrigley's. Mars are a multi-national company, they produce products such as StarBurst. Mars had bought Wrigley's in 2008 and has been producing Hubba Bubba ever since.
The Product Cycle
Manufacturing Process
- The gum based is melted and purified.
- The melted base is the poured into a large mixer that can hold one ton. The sweeteners and flavours are added and slowly mixed through.
- The mixture is rolled into a loaf where it is then sent through rollers that form a thin, largely spread ribbon shape. The gum is then powered lightly with a sugar substitute.
- The gum is then cut into a particular pattern.
- After this process, the gum is moved into a temperature controlled room to chill.
- The gum is then packaged and distrubuted to stores around the world.
http://adsoftheworld.com/sites/default/files/styles/media_retina/public/images/hubbabubba_beach.jpg?itok=iqIQI34P.
Content and Nutrition List
This image presents the nutritional benefits by consuming Hubba Bubba. Wrigley's are committed to assisting oral health. The information for the nutritional value of Wrigley's products can be found online.
Survey Findings
Social, Environmental and Economic Considerations/ Interconnections
Social Considerations/Interconncections
The Wrigley's foundation in Australian support and promote many different foundations and programs; this helps get young people involved in helping out their community and environment.
- Green & Healthy is one of the programs Wrigley's support. This program is a statewide competition where schools are recognised for their green and healthy endeavours by cleaning up their schools and eat healthy. Approximately 28,000 students are actively helping the program each year.
- Waste Wise is another Australian school based program. This foundation aims to reduce the amount of waste that is sent to landfill.
- Wrigley has been a long term supporter for the NSW Rural Fire Service. The company has been providing financial support for more than 15 years. In 2010, Wrigley's donated $8000 to training materials and other items to benefit all fire brigades within the Hornsby Shire.
- Improving oral health is an important research factor that Wrigley's is committed to assisting. Wrigley's is devoted to improving dental awareness around Australia by supporting dental professionals and promoting oral health within their own products.
http://adsoftheworld.com/media/print/wrigleys_hubba_bubba_shark
Environmental Considerations/Interconnections
Sustainability is a large priority for Wrigley. The company has committed people, resources and innovative energy to improving our environmental stewardship.
- Environmentally, the Wrigley company aims to eliminate any methods, machinary and products used that could prove hazardous to the environment. Wrigley's has begun this act by reducing the amount of plastic covering by 6.5%. An estimated 80 tonnes of plastic has been save and reused.
- The company strives to eliminate all fossil fuel and green house gas use by 2040. This has been gradually put into motion by reducing the fossil fuel energy conumption by 25% since 2007. Wrigleys has installed 610 solar panels on top of the Australian factory ywarehouse alone that produces more than 50% of the office energy consumption.
- Wrigley's is exploring the use of renewable energy ie solar, wind, water and methane from the landfill as it replenishes after a short period of time.
- Rain catchments are used to supply more than a third of the energy used for cooling towers. This saves water and energy associated with air-conditoning.
- A $400,000 investment was conducted that generates above 150,000 kilowatts per year. This investment now has saves 125 tonnes of carbon from the Asquith's annual footprint.
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Economic Considerations/Interconnections
In the last ten years, new opportunities have presented themselves that benefit both Wrigley's and the world community.
- Wrigley's are a successful multinational company. The company profits in sales over $3.7 billion per year. Many of the factories and facilities Wrigley's use to produce Hubba Bubba have energy saving equipment (solar panels) installed.
- Wrigley's has been able to produce a "Reduce, Reuse, Recycle" program. In the last 2 years, Asquith has been able to expand the waste management programs and recycle more than three quarters of waster and send zero waste to landfill.
- Wrigley's gum in general has found properties because of its high sugar levels to be able to produce green electricity. "Since January 2009, disposable solid waste is also diverted from normal landfill to a bioreactor at Woodlawn, where the methane produced from decomposing waste is harnessed to generate alternative energy which is directed back into the electricity grid." (Wrigley's, 2015)
http://blogforextradingfree.com/sustainable-development-and-current-economic-system/
Issues
One of the main issues that has been identified would be the disposal of gum after consumption. Chewing gum is non-biodegradable, both children and adults litter and the product is not being disposed of properly.
Advantages/Disadvantages of Strategy's
PreFerred Strategy
Strategy 1 is the preferred strategy because it benifits all aspects (social, economic and environmental).
Reasons for choSen strategy
- By altering the recipe pollution could decrease.
- The product would become a healthier option.
- Sales for Hubba Bubba would improve because of reason 1 and 2.
Possible Outcomes for Strategy 1
- Profit increase is possible because consumers will jump at the idea of their fun, childhood gum being environmentally beneficial and healthier themselves.
- Altering the recipe could prove to be a success in the future because it will give a positive spin to the company image. This is because Wrigley's will be promoting the environment by being an evnvironmentally friendly organisation.
- In the future by changing the product, Wirgley's is supporting environmental committed, boosting once again the company image and public support.
https://freedomthinkingcreative.files.wordpress.com/2012/03/lohness_moredetails_1.jpeg.
Bibliography
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- Environmentaldefence.ca, (2015). Wrigley Company Foundation | - Environmental Defence. [online] Available at: http://environmentaldefence.ca/supporters/wrigley-company-foundation [Accessed 31 Oct. 2015].
- Fidlin, D. (2015). The History of Hubba Bubba Bubble Gum | eHow. [online] eHow. Available at: http://www.ehow.com/about_5271523_history-hubba-bubba-bubble-gum.html [Accessed 31 Oct. 2015].
- Mars.com, (2015). Where We Operate. [online] Available at: http://www.mars.com/australia/en/about-mars/where-we-operate.aspx [Accessed 1 Nov. 2015].
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- Vault.com, (2015). WRIGLEY MANUFACTURING COMPANY, LLC|Company Profile|Vault.com. [online] Available at: http://www.vault.com/company-profiles/food-beverage/wrigley-manufacturing-company,-llc/company-overview.aspx [Accessed 31 Oct. 2015].
- Wrigley's, (2015). Sustainability. [online] Available at: http://www.wrigley.com/aunz/documents/Wrigley_Pacific_Sustainability_Report2010.pdf [Accessed 31 Oct. 2015].
- Wrigley's, (2015). Mars Australia & New Zealand. [online] Available at: http://www.wrigley.com/aunz/documents/2010_Principles_in_Action_ANZ_Companion.pdf [Accessed 31 Oct. 2015]
- Wrigley.com, (2015). Wrigley.com :: Brands. [online] Available at: http://www.wrigley.com/global/brands.aspx [Accessed 31 Oct. 2015].
- Wrigley.com, (2015). Wrigley.com.au : Packaging Innovation & Sourcing. [online] Available at: http://www.wrigley.com/aunz/our-commitment/packaging-innovations.aspx [Accessed 31 Oct. 2015].
- Wrigley.com, (2015). Wrigley.com :: Ingredients. [online] Available at: http://www.wrigley.com/global/about-us/ingredients.aspx [Accessed 31 Oct. 2015].
- Wrigley.com, (2015). Wrigley.com :: Hubba Bubba. [online] Available at: http://www.wrigley.com/global/brands/hubba-bubba.aspx#panel-2 [Accessed 31 Oct. 2015].