But few industries like travel and sports reduced their posting frequency. Because they are the ones affected badly by the COVID19 pandemic. Travel related posts used to be all about encouraging the user to travel to different destinations or introducing new packing. But due to the travel ban, they don’t find any meaning in posting those content. The same goes for sports as people are not allowed to go inside the stadium and due to the social distancing sports industry is also hit badly by the COVID19 pandemic.
In terms of outgoing posts on different social media platforms, most of the platforms saw a decline in the post form different industries. Facebook and Instagram outgoing post reduced by an average of 1.8 posts and 1.9post/day. However, Twitter posts reduced by 2.3post/day.
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