Career Future Planning Exercise 2

"I always loved aesthetics. Not particularly fashion, but an idea of beauty" - Miuccia Prada ---- (This quote resonates with me. I feel like I have always loved aesthetics and beauty and am good portraying those two through my work, however, I do want to focus it on fashion or arts)

"The devil wears Prada. The Pope wears Prada, or at least he used to. Everyone who can afford it, does it." - Kettj Talon, author of A Photo Journey on NSS Magazine.

Working at Prada, as someone who is creatively inclined and passionate about fashion, can offer several compelling reasons to consider:

• Creative Environment: Prada is known for its commitment to creativity and innovation. As a creative professional, I would be working in an environment that encourages out-of-the-box thinking and artistic expression which is where I strive. Prada often pushes the boundaries of design and fashion, allowing you to explore your creative ideas.
• Iconic Brand: Prada is one of the most iconic and prestigious luxury fashion brands in the world. Being part of such a renowned brand can be professionally fulfilling and provide me with a sense of accomplishment, especially since it's one of the main brands i've grown up hearing about.
• Influence on Fashion: Prada has a history of setting trends and influencing the fashion industry. By working at Prada, I can be part of a brand that shapes the fashion landscape and contributes to the evolution of style. I want to actually be recognized for my work and I feel like working for a prestigious brand such as Prada would take me one step closer to achieving that.
• Global Exposure: Prada has a global presence, which means my work could reach an international audience. My designs or creative contributions could influence fashion trends on a global scale and that excites me because there is nothing more satisfactory than seeing my designs in public.
• Collaborations: Prada frequently collaborates with artists, designers, and creative professionals from various fields. This offers me the opportunity to work with and be inspired by other creative minds such as influencers, celebrities, etc.
• Learning and Growth: Prada values talent development and offers training and growth opportunities to its employees. I can expand my knowledge and skills in the fashion industry, which can be invaluable for your long-term career.
• Networking Opportunities: Being part of Prada can provide me with access to a network of industry professionals, which can be valuable for your career growth and collaborations.
• Variety of Roles: Chanel offers a range of career opportunities, from design and marketing to retail and corporate positions. This diversity allows you to explore different aspects of the fashion business.

2. Chanel

Chanel Career: https://www.chanel.com/us/careers/

Chanel Job Listings: https://cc.wd3.myworkdayjobs.com/en-US/ChanelCareers

"We offer a unique working environment, grounded in creating the right conditions for people to perform at their best and feel fulfilled and confident in their work. We facilitate this through three pillars.

1. Ensuring Time To Thrive: Chanel prioritizes nurturing their employees for long-term growth and inclusivity. They dedicate the first 100 days to building relationships and culture understanding, while also offering meaningful flexibility in professional roles.
2. Advancing Individual And Mutual Accomplishment: Chanel focuses on nurturing employees as whole individuals, enabling them to leverage their strengths and motivations for meaningful impact. Collaboration is encouraged, and Chanel ensures fair and competitive rewards, considering both individual and collective contributions, while also providing tools to enhance individual strengths and motivation.
3. Showing Humanity And Promoting Diversity & Inclusion: They prioritize respect, empathy, and diversity, recognizing its significance in their organization and client interactions. Their commitment to diversity is reflected in transparent job postings and equitable access to opportunities. Chanel's Parental Leave program supports all new parents, providing a minimum of 14 weeks of full pay, regardless of gender or identity, making them a pioneer in this luxury sector in 2018."- Chanel Website

Working at Chanel, as someone who is creatively inclined and passionate about fashion, can offer several compelling reasons to consider:

• Iconic Brand, Creative Environment, Influence on Fashion, Global Exposure, Networking, Variety of Roles
• Creative Freedom: "Chanel is an independent company that believes in the freedom of creation, cultivates human potential and acts to have a positive impact in the world."- Chanel Website. I really appreciate having some freedom when it comes to making designs because I feel like I have a good eye for aesthetics and if given the freedom to create what I think looks good, I think some great things can come out.
• Employee Benefits: Chanel often provides competitive compensation packages, employee discounts, and other benefits that enhance the overall employee experience.
• Ethical and Sustainable Practices: Chanel has made efforts to promote sustainability and ethical practices in the fashion industry. Being part of this movement can be fulfilling for those who are environmentally conscious.
• Fashion Legacy: Chanel's founder, Coco Chanel, revolutionized women's fashion, making it more comfortable and elegant. Working at Chanel means being part of a brand with a lasting legacy.

After doing a bit more research i'm not sure if I would work in Chanel although I love the brands aesthetics, because I have found articles saying that both Chanel and Versace are amongst the least transparent companies in the Fashion Industry when it comes to their working conditions which seems concerning to me. According to the last screenshots, employees also show a great dissatisfaction with their work/life balance in the design area which is where I would probably be in. Compared to other companies, I have also realized that their employee benefits are probably not that great.

3. Vogue

Vogue Business Talent (Fashion and Beauty Job Listings): https://www.voguebusiness.com/talent/jobs/

Vogue Business (Book and Periodical Publishing): https://www.voguebusiness.com/

"To me, fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening." - Anna Wintour. This also resonates with me and is actually what inspires me in the fashion industry. For me its not only about Fashion but Style too and styles change based on "what is happening".

Working at Vogue, as someone who is creatively inclined and passionate about fashion, can offer several compelling reasons to consider:

• Iconic Brand, Creative Environment, Influence on Fashion, Global Exposure & Impact, Networking, Variety of Roles, Collaborative Opportunities, Learning & Growth. 
• Passion and Dedication: Vogue attracts individuals who share my passion for fashion, creating an environment of like-minded professionals who are equally dedicated to the industry.
• Cultural Influence: Vogue has a significant cultural impact, reflecting the intersection of fashion with broader social, political, and artistic movements.
• Innovation and Style: Vogue sets trends and leads fashion innovation, allowing me to be at the forefront of the industry's ever-evolving landscape.
• Fashion Authority: Vogue is a global fashion authority, providing me with the chance to influence and report on the latest trends and developments in the fashion world.

4. KCD Worldwide:

KCD Worldwide Website: https://www.kcdworldwide.com/

Job listings through Linked-In: https://www.linkedin.com/company/kcd/

Adrien's Linked-in: https://www.linkedin.com/in/adrien-giraux-9994a040/

Giraux is also the founder and managing parter of White Screen Studio, as well as the Creative Director.

White Screen Studio: https://whitescreenstudio.com/

"WHITE SCREEN STUDIO , LLC is a multidisciplinary New York based Studio founded in 2011.

We explore any connexions with architecture, design, set, art, graphic or film to develop ideas and concepts challenging ourself and others.

Adrien Giraux is the Founder and Managing Partner at WHITE SCREEN STUDIO. Originally from Europe, his role is to translate the right creative connexions made through is diverse passions for architecture, music and cinema

The studio provides a 360 approach to high-impact design ranging from creative direction for both video productions and large scale brand events to scenography and interior design.

We have collaborated with numerous other creative agencies such as La Mode en Images, Mazarine or Matte Projects as well as a diverse set of premium clients including but not limited to: Google, Apple, New York Times, Fondation Cartier, Palais de Tokyo museum, Adidas, Prada, Louboutin or again Alexander Wang and YSL ."

Working at KCD Worldwide, as someone who is creatively inclined and passionate about fashion, can offer several compelling reasons to consider:

• Creative Environment, Networking, Variety of Roles, Collaborative Opportunities
• Fashion Industry Expertise: KCD Worldwide is a renowned fashion and luxury brand communications agency. Joining their team allows me to work at the forefront of the fashion industry, gaining valuable insights and experience.
• Fashion Enthusiast Community: KCD is a hub for fashion enthusiasts. I'll be part of a community that shares my passion for style and creativity.
• Fashion Education: Working at KCD allows me to continuously expand my knowledge of the fashion industry, staying up-to-date with the latest trends, technologies, and consumer behaviors.
• Brand Storytelling: KCD specializes in crafting and sharing brand stories. Since I am passionate about storytelling and brand narratives, this is a chance to excel in my craft.
• Creative Expression: KCD encourages creativity and innovative thinking. I will not only get to work with other creative minds and in creative environments, but I will also get to go to fashion shows and actually get to experience what it is like working in the fashion industry.
• High-Profile Clients: KCD Worldwide works with some of the most prestigious and iconic fashion and luxury brands globally. This offers me the opportunity to be involved with renowned names in the industry.
• Travel Opportunities: The fashion world is global, and KCD often works on international projects. This can mean exciting travel opportunities to participate in events and campaigns around the world.
• Fashion Weeks: KCD is deeply involved in major fashion weeks worldwide. Joining the team may grant me access to these exclusive and influential events. THIS IS ON MY LIFE BUCKET-LIST
• Dynamic Environment: The fashion industry is known for its fast-paced and dynamic nature. Working at KCD offers a stimulating environment where I'll always be at the heart of what's happening.
• Creativity Meets Strategy: KCD combines creativity with strategic thinking to promote brands effectively. This balance allows me to channel my artistic side while achieving tangible results.

5. Karla Otto

Karla Otto Website: https://karlaotto.com/

"The agency behind remarkable brands."- Karla Otto Website

Job listings are posted on their Linked-in: https://www.linkedin.com/company/karla-otto-ltd/jobs/

Anna's Linked-in: https://www.linkedin.com/in/anna-ross-creative/?originalSubdomain=uk

"At Karla Otto we are always interested in hearing from our industry's experts in Strategy, Creative, Talent, Experiences and Communication. If you are a driven to deliver excellence, agile and conscientious, as well as want to work with remarkable clients, please review our openings."-Karla Otto Linked-in

Working at Karla Otto, as someone who is creatively inclined and passionate about fashion, can offer several compelling reasons to consider:

• Prestige and Recognition, Diverse Career Paths, Professional Development, Networking Opportunities, Storytelling, Global Reach, Creative Freedom, Fashion Expertise, Fashion Education, Travel Opportunities, Fashion Week
• Collaboration with Influencers: Karla Otto frequently collaborates with influential figures in the fashion and luxury sector. This presents the chance to collaborate with and learn from some of the industry's most influential professionals.
• Innovative Projects: The agency is known for its innovative and cutting-edge campaigns. I'll have the chance to work on exciting and trend-setting projects that push the boundaries of fashion communication.
• Contributing to Fashion History: Karla Otto's campaigns and initiatives can become part of fashion history. You have the chance to be involved in creating iconic moments and stories in the industry.
• Celebrity Interaction: Karla Otto often works with high-profile celebrities and influencers, giving me the opportunity to engage with and contribute to their fashion and brand experiences.
• Luxury Lifestyle: Working with luxury brands means being immersed in the world of high-end living, where I have the chance to shape and represent the essence of luxury. THIS IS ALSO SOMETHING I WANT FOR MY FUTURE
• Creative Integrity: Karla Otto values creativity and originality. This means my ideas and unique artistic expressions are encouraged and nurtured.
• Exclusivity: Many luxury brands are exclusive and selective in their collaborations. Being a part of Karla Otto means I can be at the forefront of these exclusive partnerships and events.

6. LVMH Group:

LVMH Group Careers: https://www.lvmh.com/talents/work-with-us/job-offers/

“We are all shocked after this terrible news. Virgil was not only a genius designer, a visionary, he was also a man with a beautiful soul and great wisdom. The LVMH family joins me in this moment of great sorrow, and we are all thinking of his loved ones after the passing of their husband, their father, their brother or their friend.” Bernard Arnault, LVMH Chairman and Chief Executive Officer.

Since March 2018, Virgil Abloh was Men’s Artistic Director of Louis Vuitton.

In July 2021, LVMH had acquired a majority stake in Off-White LLC, the trademark owner of Off-White™️, of which Virgil Abloh was the founder and Artistic Director since 2013. Additionally, LVMH and Mr. Abloh had announced the expansion of their relationship to launch new brands and partner with existing ones in a variety of sectors beyond the realm of fashion." - LVMH website

“I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.” declares Pietro Beccari, Louis Vuitton’s Chairman and CEO.

"With more than 75 prestigious Maisons covering six business sectors, LVMH offers boundless opportunities. Join us and craft the future!" -LVMH website

Working at LVMH, as someone who is creatively inclined and passionate about fashion, can offer several compelling reasons to consider:

• Prestige and Recognition, Diverse Career Paths, Professional Development, Networking Opportunities, Storytelling, Global Reach, Creative Freedom, Fashion Expertise, Fashion Education, Travel Opportunities, Fashion Week
• Unlimited Playground: "The size and diversity of LVMH – spanning across 75 Maisons, six business sections, a myriad professions and locations around the world – offers boundless opportunities for people to thrive, grow and discover new horizons. Join us and craft the future." -LVMH website
• Be Part of Something Bigger: "At LVMH, you are part of a diverse and vibrant community of thinkers, crafters and innovators representing more than 190 nationalities and present in 81 countries across North America, Europe and Asia-Pacific. No matter where you work in our Group, you will find a myriad of ways to connect, collaborate, enrich your knowledge, expand your network and share your passion."- LVMH website
• Exceed Your Potential: "At LVMH, we give you the autonomy and means to exceed your potential. At LVMH, you won’t just have a job, you’ll have a career. With so many different sectors, brands, professions and locations around the world, you’re given the opportunity to thrive." -LVMH website
• Join a Committed Group: "At LVMH we have made sustainable development a strategic priority since our creation, and together with our talents, we strive to craft a future that is more sustainable, creative and inclusive."- LVMH website

• Wine & Spirits
• Fashion & Leather Goods
• Perfumes and Cosmetics
• Watches and Jewelery
• Selective Retailing
• Other Activities

3. Build an Online Presence (4-6 weeks):

• Update and optimize my LinkedIn profile, highlighting my skills, portfolio, and passion for fashion.
• Create a personal website or online portfolio showcasing my best work.

4. Network (Ongoing):

• Attend industry events, fashion shows, and career fairs to meet professionals in the fashion industry.
• Connect with people in the field on LinkedIn and engage in meaningful conversations.

5. Tailor Your Resume and Cover Letter (2-3 weeks):

• Customize my resume to emphasize relevant skills, experiences, and achievements.
• Write a compelling cover letter that highlights my passion for fashion and how I can contribute to the company.

6. Develop a Striking Portfolio (3-4 weeks):

• Compile my best design work, styling projects, and other creative endeavors.
• Ensure my portfolio reflects my unique style and creativity.

7. Apply for Internships (4-6 weeks):

• Search for internship opportunities on job boards and company websites.
• Start applying for internships that match my career goals and interests.

8. Prepare for Interviews (2-4 weeks):

• Practice common interview questions and create thoughtful responses.
• Research the companies where I have applied, understanding their mission, values, and culture.

9. Follow-Up (Ongoing):

• Send thank-you emails after interviews or networking events.
• Continue to connect with professionals in the field to stay on their radar.

10. Timeline:

• Month 1-2: Self-assessment and goal setting.
• Month 3-5: Research and identify target companies.
• Month 6-9: Build my online presence and network.
• Month 10-12: Tailor my resume, create a portfolio, and apply for internships.
• Month 13-15: Prepare for interviews and follow up with contacts.
• Month 16-18: Continue networking and applying for opportunities.

A Hack List for an Attention-Grabbing Portfolio

According to Enelow & Boldt(2022), an attention-grabbing portfolio should be a visual and storytelling showcase of your creative abilities, demonstrating what makes you a standout candidate.

I believe the list below will be helpful for my portfolio:

• Showcase My Best Work: Feature my most impressive and relevant projects at the beginning to make a strong first impression. Show specifically my art, design, and advertising portfolios.
• Highlight My Unique Style: My portfolio should reflect my individuality and creativity. I have used a consistent style throughout.
• Keep It Clean and Organized: Design my portfolio with a clear and intuitive layout. Make it easy for viewers to navigate and find my work.
• Quality Over Quantity: Focus on quality projects rather than quantity. Only include work that demonstrates my skills and creativity.
• Tell A Story: Arrange all my projects to tell a narrative. Explain process, challenges, and solutions for each piece.
• Include Personal Projects: Show personal projects that reflect your passion and dedication to your field.
• Provide Context: Briefly explain the purpose and goals of each project. Why was it created, and what impact did it have?
• Update Regularly: Keep your portfolio current with your latest work and achievements.
• Mobile-Friendly: Ensure your portfolio is accessible and looks great on mobile devices.
• Ask for Feedback: Get input from peers, mentors, or professionals to improve your portfolio.

Resume

Carolina Suarez - lilica7223@gmail.com - 408-708-6081 - San Jose, CA 95112

Summary:

Bilingual advertising student with a passion for social media, art, and fashion. A self-starter known for team collaboration, organizational skills, and creative problem-solving. Proven dedication to project completion and a commitment to building lasting relationships. Seeking advertising experiences to propel a dynamic career in the fashion industry.

Skills:

• Art enthusiast
• Creative problem-solver
• Team collaboration
• Meeting tight deadlines
• Digital media design
• Graphic design
• Creative writing
• Multitasking
• Photography
• Advertising
• Fashion & Styling
• Persuasive

Education:

• San Silvestre School, Lima, Peru | School | Graduated 12/2019
• De Anza College, Cupertino, CA | GED | Graduated: 12/2021 with 4.8 GPA
• San Jose State University, San Jose, CA | BS in Advertising | Graduation expected Spring 2024

Hobbies:

• Photography
• Drawing & painting
• Social media
• Dancing
• Styling
• Shopping

Languages:

• Fluent Spanish
• Fluent English

Experience:

Student Assistant | Transportation Solutions | San Jose State University | San Jose, CA| Ongoing

• Informed and engaged with students, faculty, and employees on sustainable commuting.
• Managed content for SJSU newsletters, virtual screens, and other platforms.
• Designed promotional materials, posters, and social media campaigns.
• Monitored and analyzed social media insights and managed multiple social media profiles.

Food Server | Halal Shack | San Jose, CA | 05/2022 - 07/2023

• Ensured food safety and cleanliness while serving customers.
• Operated cash register and processed transactions.
• Maintained professional demeanor and provided excellent customer service.
• Restocked, cleaned dining areas, and took customer orders.

Marketing Assistant | Earthquakes | San Jose, CA | 04/2022 - 10/2022

• Assisted customers and addressed inquiries during game days.
• Mentored team members and managed employee relationships.

Cover Letter

Carolina Suarez, 406 S 11th St, San Jose, CA 95112 | Lilica7223@gmail.com | [Today's Date]

[Employer's Name] [Company Name] [Company Address] [City, State, ZIP Code]

Dear [Employer's Name],

Hello, I hope this letter finds you well. I am writing to express my strong interest in joining [Company Name] as [Position]. As a senior advertising major with a deep passion for fashion and a strong foundation in creative fields, I am excited to contribute my skills and drive to your team.

What sets me apart is my unwavering commitment to excellence and my ability to blend creativity with strategy. My background in advertising, combined with my love for art and fashion, positions me as a valuable candidate for [Company Name]. I am a bilingual professional fluent in English and Spanish, allowing me to connect with a diverse audience and contribute to your global vision.

I believe I am the ideal candidate for this role because I excel in my creative prowess, passion for content, team collaboration, social media proficiency, and adaptability. I have honed my creative skills through a variety of art forms, including drawing, photography, dance, and theater. My upbringing in a creative environment has instilled in me a strong appreciation for design and aesthetics, which I am eager to bring to [Company Name].

I am a dedicated content creator who excels at producing compelling material for social media and other digital platforms. My attention to detail, combined with my ability to think critically, allows me to craft engaging content that resonates with audiences. I thrive in a team-oriented environment and am equally comfortable working independently. My experience as a student assistant at SJSU AS has honed my ability to collaborate with diverse teams, manage multiple projects, and meet tight deadlines.

I am adept at managing and growing social media profiles, as evidenced by my work at SJSU AS. I have managed TS's Instagram, TikTok, Facebook, Sammy App, and website, consistently delivering engaging and on-brand content. Moving to California has equipped me with valuable skills related to finance, organization, and planning, enabling me to adapt to new situations and excel in a dynamic work environment.

I am eager to contribute my enthusiasm and skills to [Company Name] in a role that allows me to merge my passion for creativity, art, and fashion with advertising expertise. Your company's reputation for innovation, along with its fast-paced and creative atmosphere, aligns perfectly with my career aspirations.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and background can contribute to your team's success. Please find my attached resume for your reference.

Sincerely, Carolina

Linked-in & Portfolio

Below is the link to my LinkedIn profile and Portfolio:

• http://www.linkedin.com/in/carolina-a-suarez-06596724b
• https://carolinasuarezfr.myportfolio.com/