8th Edition
Welcome to the AHA! Newsletter, where we dive into standout campaigns from across Publicis Groupe, showcasing the creativity and insight that power our work. Each issue offers a window into the brilliant ideas and talent within our global network, delivering those moments when everything clicks—the AHA! moments that spark fresh inspiration and new possibilities.
Pub Succession
- Agency: Le Pub & Publicis Dublin
- Client: Heineken
In its latest campaign, HEINEKEN helps Josie McLoughlin—fourth-generation publican on Ireland’s remote Achill Island—find a namesake to inherit his beloved family pub.
But behind the emotional appeal lies a sharp strategic insight: pubs are more than businesses, they’re cultural landmarks, and succession is their greatest threat.
By reframing a legacy challenge as a global recruitment drive, Heineken dives into the Irish diaspora’s deep desire for belonging.
The campaign proves that great storytelling can do more than sell—it can safeguard heritage. And in doing so, Heineken positions itself not just as a brewer, but as a true steward of social connection.
Back to the Future
- Agency: Publicis Conseil, Paris
- Client: Renault
RENAULT’s new campaign in France reimagines its iconic 1984 "Les Voitures à Vivre" ad by merging nostalgia with cutting-edge innovation. The film uses a seamless visual journey through time to connect the brand’s rich legacy with its modern electric range.
This approach taps into the emotional power of the past while demonstrating Renault’s ability to evolve without sacrificing the human-centric driving experience.
By blending retro aesthetics with contemporary design, the campaign positions Renault as a brand that stays true to its roots while meeting today’s needs for sustainability and innovation.
Dakar
- Agency: Publicis Conseil, Paris
- Client: Dacia
DACIA is debuting in the legendary Dakar Rally, the world’s top rally-raid event, covering 7,759 km, including 5,115 km against the clock. The race tests drivers with extreme desert conditions and immense fatigue.
The campaign highlights Dacia’s entry into the Dakar, capturing the race’s legacy of exploration and pushing boundaries. The film delivers a hyper-realistic, cinematic portrayal of the harsh desert landscape, emphasising Dacia’s commitment to self-transcendence and the thrill of conquering new challenges.
The campaign, running across TV and digital in Europe, underscores Dacia’s commitment to self-transcendence and daring exploration, reinforcing the brand as a challenger in the world of adventure.
Forged in Elegance
- Agency: Marcel, Paris
- Client: DS7
DA AUTOMOBILES’ "Forged in Elegance" Campaign takes a bold approach to showcasing the artistry behind its iconic brand, questioning the allure of digital creation versus tangible craftsmanship.
In a mesmerising new film, a luxurious setting is literally melted down to form the signature '7' logo, serving as a striking visual metaphor for the brand’s commitment to quality and craftsmanship.
The film uses meticulous manipulation of materials, lighting, and framing to deliver a surreal, Dali-esque experience. By grounding this cinematic art in the real, DA Automobiles underscores the idea that true elegance is crafted, not simulated—proving that some things, like their vehicles, are best created the old-fashioned way.
Extended version:
30" version: