Face of the company: Cockatiel
Cockatiels come in a variety of colors, including white, gray, yellow, and albino. Their feathers are often marked with stripes, spots, or patches of different colors. Cockatiels show affection by preening in that subject's presence. They are small, social, and intelligent parrots that are known for being great pets. One of the unique features of cockatiels is their distinctive crest on top of their heads. The crest can express its mood, excitement or fear. Auresté chose a cockatiel as their mascot for its bright, beautiful colors and the preening habit.
LOGO SKETCHES
FIRST DIGITAL PROOF
Auresté cosmetics: Overview
Company profile: Auresté is a makeup brand, we focus on creating colorful beauty products and skincare. Auresté is created for people who love expressing themselves, and by including a large variety of colors and flexibility in our products, we want your creativity to flow!
Our major competitors include Glossier, Clinique, Dior, MAC, etc.
LOGO VARIATIONS
MOCKUPS
REFLECTION
I loved the process of this assignment. Ever since I read the project brief, I got excited to create my own company with an animal mascot. I had many ideas in my head and eventually came to 2: cockatiel for a makeup brand and a hermit crab for a real estate agency. I liked both but thought that I could play better around the makeup one. The process of creating the sketches was a little stressful since I wasn't used to it, but after many edits I liked the final result a lot. Then for sure it was a challenge to color the bird logo in Adobe Illustrator. I struggled to find the perfect color combination and at the end decided to go with a gradient. After that my challenge continued with the word mark creation. It was difficult to choose a font that would match the brand so I had to spend a lot of time on that. The mockups part of the project also made me struggle a lot due to the difficulty of finding them online and I kept changing the design to match the brand identity. My favorite part of the project was the website visualizer, it was so fun to make! Overall, If I had another chance to do this assignment, I would for sure try to procrastinate less and get more work done early because that would allow me to have time to create even more ideas that could've turned out better.
Credits:
Created with images by Atlas - "Different makeup cosmetics on brown background. Female accessories" • cynoclub - "flying gray cockatiel"