Membership Registration
JUNE 2025 – MAY 2026
Behind every piece of produce are countless people who helped along the way – the skilled hands, sharp minds, and big hearts that comprise a critical industry in our country. SEPC brings these worlds together. Because together, we create a strong, vibrant industry now and for decades to come.
TOGETHER WE GROW HIGHER!
Please review the updated membership information on our website, including restructured membership tiers, and select which annual membership* best suits your company's needs. Once your current membership status is confirmed, then you'll be able to register for our events.
*Note that our annual membership period runs June through May of the following year. We do not prorate our membership fees. Contact our office if unsure of current membership status.
**All conference attendees are required to be SEPC members in order to attend any events. SEPC conferences have their own registration and fees. Exhibitors are required to maintain a corporate membership.**
Our Sponsors
SEPC sponsors are a vital part of our existence. Simply put, sponsor contributions help us bring more to the table for everyone. Like better networking and education events, fresh talent, and a broader awareness of best practices throughout our industry. And of course, when you help us promote produce, your organization will gain crucial exposure at our events and engagements throughout the year.
Together We Grow Higher!
JUly LEVEL SPONSOR SPOTLIGHT
NEW SPONSORSHIP OPPORTUNITIES
SEPC is now offering sponsorship opportunities exclusive to driving our educational programs that are the best in class for our industry. With different tiers available, you can contribute to the future education of our next generation of produce professionals. Visit our website to learn more about the innovative ways through which you can support the future of our industry:
THANK YOU TO OUR 2025-2026 FUTURE OF INDUSTRY SPONSORS!
HEAR YE, HEAR YE!
Prepare to embark upon a grand exploration of the freshest innovations within our industry, as we unveil a regal array of new products and cutting-edge technologies to elevate the marketplace. Join us at our esteemed annual tradeshow and conference, where we shall showcase the latest breakthroughs in the realm of fresh produce—spanning organics, groundbreaking product developments, forward-thinking technologies, and pioneering brand strategies.
Be enlightened by distinguished industry leaders during our educational sessions, tailored to help you ascend within an ever-competitive landscape. Gain invaluable, data-driven insights that will empower you to strengthen your brand and elevate your business to new heights. And, as is our tradition, indulge in the warm embrace of Southern hospitality as you mingle with peers and colleagues, fostering connections in an atmosphere of camaraderie and innovation.
👑 Royal Adventures Await 👑
Step into the Queen City and rule your Southern Innovations experience with an activity fit for royalty—happening Wednesday, September 10th! Whether you're swinging on the greens, smashing pickleballs, touring like a local, or aiming for the perfect clay shot, this is your moment to choose how you'll reign supreme. These curated adventures offer the perfect way to connect, unwind, and enjoy the royal treatment before the main events begin.
SEPC HERALDS SPEAKER LINEUP FIT FOR A QUEEN!
The following esteemed speakers shall surely stir the hearts of all, bringing forth mighty strength to SEPC’s noble endeavors:
Southern Roots Women’s Luncheon Speaker
Dr. Jaime Kulaga
Dr. Jaime Kulaga is a licensed mental health counselor & life coach, entrepreneur, author, motivational speaker, mother and wife. She is a frequent mental health expert on national TV, radio and print media for her expertise in work-life balance. Dr. Jaime has taught and worked with thousands of people empowering them to overcome barriers, discover their own greatness, and in turn, create a loving and gratifying environment for both themselves and all those in their lives. Through teaching at the university level, coaching and counseling individuals, couples, businesses and students, she educates women, men and families to make better lifestyle decisions, steer the course of their lives, and use practical tools for overall health and success. Dr. Jaime is the Author of the International book The SuperWoman’s Guide to Super Fulfillment: Step by Step Strategies to Create Work-Life Balance named one of the best work life balance books of all time according to Book Authority. Her book has been translated and published in over 30 countries. With her engaging personality, sense of humor and tone, audiences are inspired and motivated to use the content in order to enhance their lives and find overall life happiness and fulfillment.
Good Seeds MENtor Program Speaker
Justin Forsett
Justin’s personal journey is one of the best stories in the NFL. Former NFL running back Justin Forsett was drafted by the Seattle Seahawks in 2008 and played for seven teams in nine years, including the 2014 Pro Bowl with the Baltimore Ravens. Known for his speed and agility on the field, he is now a respected leader and businessman off the field. And as an award-winning speaker, he shares his stories of sacrifice, setbacks, and success. A Florida native, Justin was determined to play in the NFL. Despite his 5'8" stature, he broke several high school records and earned a college scholarship to Cal where, as a senior, he was named to the First-team All-Pac-10 Conference. Justin retired from the NFL in 2017 and moved from the backfield to the boardroom. The company he co-founded with college teammates even appeared on ABC's Shark Tank. Although they didn’t get a deal, they used the feedback to rename, rebrand, and relaunch their company. Now known as Hustle Clean, and with Justin as CEO, this multi-million-dollar wellness company sells all-natural body wipes and personal care products online and at major retailers.
Keynote Speaker
Erik Qualman
#1 Best Selling Author and Keynote Speaker Erik Qualman has performed in 55 countries and reached 50 million people. His Socialnomics work has been on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind the Harry Potter series. What Happens in Vegas Stays on YouTube helped Qualman be listed by Forbes and Fortune as a Top 100 Digital Influencer. His business books are used in over 200 universities, and he has received an honorary doctorate for his groundbreaking work. His latest book, The Focus Project, is a guide to pursuing less in order to achieve more. Qualman was formerly a sitting professor at Harvard & MIT’s edX labs.
Wall of Innovations
There’s still time to secure your showcase space within our Wall of Innovations! Visit the “Wall of Innovations Showcase” page from the menu on our Southern Innovations website to learn more!
Southern Innovations Exhibitors
EXHIBITOR BOOTH ASSIGNMENTS
We’ve added the exhibitor booth assignment list as well as the expo floorplan to our Southern Innovations website. Access either through the Southern Innovations registration site by selecting EXHIBITORS from the menu at the top of the page:
OR through the SEPC website by selecting the EXHIBITORS tab of the accordion menu on our Southern Innovations page:
EXHIBITOR TOOLKIT
Through our valued partnership with AGS Expo Services, the exhibitor toolkit information is now available! Your Welcome to Online Ordering email from eventservices@ags-expo.com will provide access to your online hub and exhibitor kit. We’ve also added the exhibitor toolkit to our Southern Innovations websites.
Sampling Guidelines
The Food and Beverage Sample Distribution Request form within the Exhibitor Toolkit must be completed and submitted to the convention center contact as listed on the form in advance of any food or beverage samples being served. Food Sampling Guidelines are also included within the kit.
DIGITAL TOOLKIT NOW AVAILABLE FOR DOWNLOAD!
The SEPC is pleased to provide you with our newest digital toolkit. We hope you will take advantage of these digital tools available for you as you prepare to join us in Charlotte for Southern Innovations!
The tour began on Wednesday, June 11th, in Columbia, South Carolina, where the class visited various facilities, farms, and fields. These insightful experiences were made possible by SEPC Level Sponsors City Roots and Titan Farms, along with SEPC member company Walther Farms.
On Thursday, the learning continued with exceptional facility tours hosted by SEPC Level Sponsors WP Rawl and Coosaw Farms.
The tour concluded on Friday with a final stop at the South Carolina Department of Agriculture’s Consumer Protection Division, wrapping up a week of invaluable industry exposure and education.
“Our recent journey through the heart of South Carolina’s agricultural landscape was nothing short of extraordinary. The STEP-UPP Retail Class had the opportunity to engage with the people, produce, and passion that make this industry so special. It was a true celebration of Food, Farming, Fellowship, and Education! From microgreens to watermelons, with stops for peaches and fresh sweet corn along the way, our class got an up-close look at a wide range of crops and operations. The tour was not only a feast for the senses but also a powerful educational experience, connecting future produce leaders with some of the most innovative and dedicated growers in the region. This tour was a reminder of just how inspiring and dynamic our industry truly is — and how vital it is to invest in its future leaders!” --- Mike Roberts, SEPC Board Ambassador, STEP-UPP Retail Committee Co-Chair, Harps Food Stores
“Visiting Columbia, South Carolina gave our STEP-UPP class a firsthand look at the innovation shaping our industry. Touring the facilities, farms, and fields was eye- opening—but it’s always the technology that captures the most excitement. Seeing how it is transforming agriculture and operations in real-time is both inspiring and energizing for our future leaders.” --- Gary Baker, SEPC Secretary & STEP-UPP Retail Committee Co-Chair, Merchants Distributors
We sincerely appreciate SEPC’s Future of Industry sponsors: Ark Foods, Blue River Legacy Farms, Bostock New Zealand, Crystal Valley Foods, Divine Flavor, J&C Tropicals, LK Packaging, Mastronardi Produce, Miami Tropical Wholesaler, Nature Fresh Farms, Ray’s Heritage, Red Sun Farms, RPE, Shuman Farms, Southern Specialties, Southern Valley Fruit and Vegetable, and Suja Life. Thank you for your generous support!
The STEP-UPP RETAIL Class of 2025 will celebrate its graduation during Southern Innovations this September in Charlotte, North Carolina.
APPLY NOW for one of our 2026 STEP-UPP Classes
Are you, or do you know, a retail or foodservice professional looking to develop a greater understanding of the produce industry through strategic orientation, personal leadership, and hands-on field experience? If so, we invite you to apply for the SEPC's STEP-UPP (Southeast Training Education Program for Upcoming Produce Professionals) 2026, available to both Retail and Foodservice members.
This unique program offers exceptional networking opportunities and in-depth insights into the inner workings of the supplier side of the industry. Both classes will begin in January and will offer a combination of classroom learning and field tours throughout the year long program. The year will culminate with graduation at Southern Innovations.
We are now accepting applications for both the 2026 Retail and Foodservice classes through Friday, July 11, 2025, before 5:00 pm EST. Only 10-12 students will be accepted in each class, so be sure to submit your application today!
The STEP-UPP Foodservice class targets professionals in broadline foodservice companies that provide food and non-food products to restaurants, cafeterias, industrial caterers, and hotels and also in chain foodservice companies which include restaurants, hotels, industrial caterers, cafeterias, and meal box subscription companies. Foodservice participants will attend two tours in February and May, with attendance at both Southern Exposure and Southern Innovations required.
The STEP-UPP Retail class is designed for professionals from full-service retail chains that sell food directly to consumers, such as grocery stores, convenience stores, and club stores. Participants will gain valuable industry insights through two tours in April and June. Attendance at both Southern Exposure and Southern Innovations is required.
We’ve put together a variety of educational programs to help advance your career and nurture the next generation of produce luminaries. Whether you’re brushing up on the fundamentals or keeping up with the latest innovations in the industry, your SEPC membership offers plenty of opportunity to enrich your knowledge.
RECOGNITION
Our industry is about passion. Every member of SEPC puts in extra time on the job because of the satisfaction that a better yield in crops, businesses, and relationships brings us. But there are a select few who stand out among us who unite our region through tireless effort, extraordinary instinct, and a genuine love for our industry. We’re proud to recognize them with THE UNSEEN HERO AWARD as well as the TERRY VORHEES LIFETIME ACHIEVEMENT AWARD and the SEPC LIFETIME MEMBERSHIP AWARD.
We are now accepting nominations for The Unseen Hero Award! If you know someone whose dedication, hard work, and contributions deserve to be recognized, we encourage you to submit a nomination.
AWARD CRITERIA:
Nominees should exemplify:
- Dedication & Commitment – A strong work ethic and long-term contributions to their role.
- Impact & Influence – Significant contributions that improve their company, team, or the industry.
- Leadership & Initiative – Going above and beyond their responsibilities.
- Collaboration & Teamwork – Supporting colleagues and fostering a positive work environment.
- Integrity & Values – Embodying the core values of SEPC and the produce industry.
How to Nominate:
- Submit your nomination by July 18, 2025 using the link below.
- Nominations must include details on the nominee’s role, impact, and why they deserve to be honored. Supporting documents such as testimonials or letters of recommendation are encouraged but not required.
Help us shine a light on the incredible individuals who make a difference every day. We look forward to celebrating these Unseen Heroes at Southern Innovations 2025.
As part of our SEPC Cares commitment to giving back, we are seeking support for our Good Seeds Buckets and Strong Roots, Strong Heart initiatives. These bags and buckets are filled with essential items for the homeless, and your support will have a meaningful impact on those in need.
In appreciation of your generosity, we will send you a copy of our new book, For the Love of Produce - Southeast Produce Council's Culture and Spirit, which features personal stories and experiences from our members.
We encourage you to join us in making a difference in our community—because Together, We Grow Higher!
Community Updates
Our Featured Charitable Partner for JULY IS Orlando Health Arnold Palmer Hospital for Children where children’s health and well-being are at the heart of what they do every day.
For more than 30 years, families have been able to find an environment where healing and hope are inspired by the fearless spirits of the kids they treat; where you’ll enjoy the most advanced technology, Central Florida’s only pediatric Level One Trauma Center and ED, and compassionate doctors, nurses, and staff who have your child’s health as their top priority.
We are honored to partner with them to help coordinate programs and events such as their annual Healthy Lifestyles Camp, Trick or Treat Parade, and Holiday Party for children with life-threatening illnesses.
SEPC Applauds Successful Children’s Healthcare of Atlanta Superhero Sprint Product Distribution!
Reinforcing our SEPC Cares initiative, SEPC member volunteers joined the Children's Healthcare of Atlanta Strong4Life Superhero Sprint team once again on Saturday, June 7th, at Piedmont Park to distribute fresh produce to event attendees, benefiting their Strong4Life program which helps Georgia families raise healthy, resilient kids. SEPC member companies donated and transported over 16,500 lbs of nutritious fruits and vegetables to share with race participants and their families who welcomed the generous offering with gratitude.
Prior to the race on Saturday, SEPC members had the opportunity on Friday, June 6th, to visit Children’s Healthcare of Atlanta’s state-of-the-art Arthur M. Blank Hospital.
The Southeast Produce Council is extremely thankful for the generous support of the following member companies who donated their time, energy, and resources to this worthy cause:
B&W Quality Growers, Bolthouse Fresh Foods, California Giant Berry, Chick-Fil-A, Earth Fresh farms, Family Fresh Foods, the Fresh Market, FreshPoint/Sysco, Fresh Produce Pack, Herndon Farms, Lane Southern Orchards, Nickey Gregory Company, Gregory Family Express Brokerage, Mucci farms, Nature Fresh farms, PFG, Red Sun Farms, Robinson Fresh, Royal Fresh Cuts, RPE, Sierra Produce, Wish Farms, and Wonderful Citrus
“Wildly fun and successful 13th annual Strong4Life Superhero Sprint with Children's Healthcare of Atlanta. Our S4L and Foundation teams hosted quite a party and we’re so grateful for the time to celebrate our community and raise money for our prevention efforts. Big thanks to Southeast Produce Council for stocking everyone’s fruit and veggies for the week.” --- Amy Marriott, Child Advocacy Marketing at Children’s Healthcare of Atlanta
"This past Friday, Nickey Gregory Company delivered 60 produce boxes to Camp Children's Healthcare of Atlanta Strong4Life at Camp Twin Lakes in Rutledge, GA for campers to take home at the finish of a week of camp. The camp director sent these photos that families shared after arriving home saying the families were overjoyed with their boxes. Looks like the campers are utilizing what they learned during camp and putting the culinary challenges they encountered into practice. Shout out to David/the SEPC for pledging to pay for these boxes annually.” --- Blair Greenhill, SEPC CHOA Committee Chair, Nickey Gregory Company
MACON FRESH PRODUCE DISTRIBUTION
"A Heartfelt Thank You to Our Esteemed Partner, SEPC"
"On behalf of The Society of St. Andrew, Georgia, our regional staff, and the countless families we serve, we extend our deepest gratitude for your incredibly generous donation of 105,779 pounds of food to the annual Macon Drop in Macon, GA. This monumental contribution has made an immediate and profound impact on our community, directly supporting our efforts to combat food insecurity during these challenging times. The rumor is that the cars in line were backed up 2-3 miles."
"Your commitment goes far beyond the remarkable scale of your donation. We were truly touched by the dedication of your team members who traveled from out of town to volunteer at our recent drive-thru food distribution event. Witnessing your team's hands-on involvement, distributing food with warmth and efficiency, underscored the genuine spirit of partnership that defines the SEPC Cares Committee. Your presence not only provided much-needed manpower but also boosted morale and demonstrated a powerful example of corporate responsibility in action."
"The Society of St. Andrew would like to specifically thank the following SEPC growers, farmers, and members who donated fresh produce, boxes, freight, storage, and logistics, as well as their time to the event: Alpine Fresh, Bland Farms, Freshway Produce, Genuine Georgia, Harvest Fresh, Jear Logistics, Lane Southern Orchards, Leger & Son, LG Herndon Farms, Lipman Family Farms, Mack Farms, Pro Citrus Network, PennRose Farms, Pratt Industries, Shuman Farms, Southern Specialties, Southern Valley, The Satsuma Co., and TendWell Farm."
"The 105,779 pounds of food you provided enabled us to reach thousands of individuals and families, ensuring that fridges were stocked and plates were full. It alleviated stress and brought a sense of security to many households. Your support is a lifeline, directly translating into comfort and sustenance for our neighbors."
Thank you once again for your extraordinary generosity and personal commitment. With sincere appreciation, Angela Partain, Georgia Regional Director | Kelly Stainner, Florida Regional Director | Society of St. Andrew
Less than tWO weeks to go!
The 13th annual Radiothon with SuperTalk Mississippi will be live on July 10th—hear powerful stories of hope and healing from Palmer Home for Children and help make a difference.
PAYH ANNUAL BIKE RIDE - JUNE 21-27, 2025
🚴♂️ The Boys Are Back in Town! 🙌
"After an incredible week of determination, teamwork, and faith, they returned safely to the Youth Home, escorted by the Toombs County Sheriff's Office. Thank you to those men & women who daily protect and serve us.
As they turned onto the final stretch, our staff lined the roadside, cheering them in with heartfelt hugs, handshakes, and applause. We shared a meal, celebrated their accomplishment, and bid farewell to the incredible volunteers who walked (and rode) alongside them every mile of the way.
We cannot thank our volunteers enough—their selfless dedication and time away from their own families made this ride possible. And to our faithful partners and friends who contributed financially, thank you for standing with us!
Though the ride is finished, the mission continues. There’s still time to support these young men and the life-changing work happening at the Paul Anderson Youth Home."
📲 Want to support the mission?
Text “bikeride” to 71777 or visit payhbikeride.com
🚴♂️💛 A heartfelt THANK YOU to the Southeast Produce Council for being a proud sponsor of the Paul Anderson Youth Home Bike Ride! Your generous support helps us continue our mission of transforming the lives of young men through Christ-centered values, hard work, and perseverance. Together, we are making a lasting impact—one mile and one life at a time. We are truly grateful for your partnership and belief in what we do. 🙏
To learn more about SEPC Cares and how you can join the Southeast Produce Council in giving back to the community by educating others about the benefits of healthy eating and habits, click the link below.
Southeast Produce Council’s Next Generation Leadership Academy Kicks Off 2025 Learning Year with Retreat at Stone Mountain, Georgia
SEPC proudly launched its 2025 Next Generation Leadership Academy (NGLA) with an inspiring and immersive retreat at the historic Stone Mountain, Georgia. This retreat marked the official beginning of the Academy’s learning year, gathering a dynamic group of rising stars from across the fresh produce industry.
The cohort includes a balanced roster from notable retail and foodservice organizations to influential grower-shippers—intentionally investing in a better future. Class members engaged in powerful discussions, strategic leadership sessions, and team-building experiences designed to spark vulnerability, innovation, and meaningful connection.
“We believe in investing in the future of this industry by equipping tomorrow’s leaders with the tools and relationships they need to thrive,” said SEPC President and CEO David Sherrod. “This retreat sets the tone for a year of deep learning, cross-sector collaboration, and transformational leadership development.”
Set against the backdrop of Stone Mountain’s strong and natural beauty, the experience emphasized leadership through purpose, reflection, and peer engagement. Participants shared their personal journeys, explored the evolving landscape of fresh produce, and established the foundational trust that will carry through the program’s year-long curriculum.
In its third year, the NGLA has become a signature SEPC initiative, designed to cultivate the next wave of leaders who will guide the produce industry with courage, character, and connection. With sessions planned throughout the year focusing on personal leadership development, industry innovation, and strategic thinking, the program builds toward graduation at SEPC’s Southern Exposure conference in Spring 2026.
“This is more than a leadership course—this is a launchpad for a new generation,” said NGLA Co-Chair Raina Nelson. “These individuals are not only talented and driven; they’re committed to shaping a stronger, more connected, and more resilient produce industry.”
Nolan Family Foundation Scholarship
This scholarship was established to memorialize Jim Nolan, who took an ethical stand on a business matter at great cost to himself. As a result of his professional ethics, Nolan was ostracized by colleagues and remained isolated in his efforts to maintain moral integrity in his workplace. It would have taken only a few others with the courage to speak out to change the course of events. Tragically, Jim died before the trial that finally vindicated his actions by a judge and a jury of 13 who found in his favor. Our sincere thanks to Theresa Nolan for providing this scholarship to the members of the Southeast Produce Council. She is a lifetime member of the SEPC and is always available to lend a helping hand wherever needed.
SCHOLARSHIP DETAILS
One college-aged student (graduating high school senior or current college student) will receive a one-time scholarship of $5,000 to their enrolling college/university. The scholarship will be awarded based on GPA (3.0 or higher), references, and quality of essay.
Thank you to all applicants - The recipient will be announced July 28th!
Visit our website for more scholarship information!
Congratulations to Melissa Rodriguez of Brothers Food Service for being the first to answer our June SEPC Fruit & Veggie Trivia Question correctly!
JuLY Trivia Question
Be the first to answer correctly and win a $25 gift card!
This malodorous fruit is the smelliest in the world and grows in Malaysia, Indonesia and Thailand. Apparently, it smells of rotten eggs, sweaty socks or even garbage. Doesn’t sound particularly appealing, does it? Think we’ll stick to strawberries (even if they aren’t berries!)
Durian
Persimmon
Banana
Cantaloupe
Our office will be closed Friday, July 4th, in observance of Independence Day.
Contact Us!
242 North Masonic Street | Millen, GA 30442 | 877.720.SEPC (7372) | info@seproducecouncil.com