Lucy Schramm | 11240202
Practice mapping
In the first studio, I explored the scope of my practice as a visual communication designer. I reflected on the variety of work I create as a designer and artist, and the areas in which I strive for expertise. Keeping these areas in mind, alongside the communities and resources available to me, will inform the direction of my capstone project moving forward.
Passion hexagons
This activity allowed me to consider my passions from many viewpoints - the things I used to love as a child, what I love doing now, and what I'd like to continue doing in the future.
This activity also prompted me to reflect on how I have changed and grown as a person over the years - which parts of my life have changed and which core tenets of my personality have remained the same.
Initial pitch ideas
The following studio, I began generating some ideas for my capstone project.
Idea 1
Life Skills Zine Series
As I enter my twenties and grow closer to moving out of home, I have been anxious about the life skills of adulthood that I have yet to learn. This feeling is what prompted my first concept idea - a zine series dedicated to all of the 'obvious' skills that pretty much everyone needs to know at some point in their adult life, but might feel too silly to ask how to do for the first time.
User:
Young adults (19-26) who have recently moved out of home and are struggling to adjust to daily tasks like cooking, laundry, cleaning, budgeting, etc.
Scenario:
Young adults may feel embarrassed to ask how to do seemingly 'basic' tasks, ashamed that they don't already know how to do them. They may feel a sense of insecurity and incompetency as they enter a more complicated chapter of their lives.
Objective:
Empower young people to feel more independent and competent in daily living tasks. Publish a series of zines that teach young people how to do basic tasks in an engaging, non-condescending way (e.g. how to cut up an onion, how to jumpstart a car, how to mend a hole in a shirt, etc.).
Idea 2
Anti-Perfectionist Toolkit
I have always been a perfectionist, and when I was younger I pointed to it as a source of pride, but it ended up negatively impacting my mental health in a lot of ways as I got older. More recently, I have been able to find more of a balance between letting my perfectionistic habits guide my productivity and knowing when they are getting in my way.
User:
Young adults (17-28) who are still studying or early in their professional careers, struggling with perfectionism and imposter syndrome. They have always been high achievers, but constantly feel as though they are on the precipice of failure.
Scenario:
Many high achievers find that as they enter their careers or take on more challenging work, they feel a sense of inadequacy and a loss of control over aspects of their lives. Oftentimes, perfectionism can be a coping mechanism that people use as an attempt to exercise more control over their lives. In reality, these thought patterns can contribute to increased levels of anxiety and stress.
Objective:
Create a collection of items that perfectionists can place around their workspace or take with them to work/university as a reminder to curb their perfectionistic tendencies and feel secure in the work they're producing. The collection will utilise a bold graphic style to grab the user's attention and remind them to take control of their perfectionistic habits and instead give themselves more grace. Alongside the physical items, there could be some form of written resources (e.g. zines or a website) associated with the campaign that provide information and actionable advice around counteracting perfectionism.
Further exploration and research
As I was fleshing out my second idea, I realised that I had a lot of thoughts about perfectionism as a concept, and decided I wanted to explore them further. Perfectionism is something that can be pretty detrimental to one's mental health, but at the same time is often societally perceived as a virtue.
To others, perfectionists may appear put-together, detail-oriented, high-achieving, and organised, while the perfectionist may regard themselves as the total opposite. Because of this dichotomy, it can be hard to find the motivation to shake perfectionistic habits - if other people respect your 'work ethic' because of those habits, and if they lead to success, why would you want to get rid of them?
I began researching perfectionism and its effects on mental health, particularly in young people. I was unsurprised to find that perfectionism and low self-esteem predispose people to depression and anxiety (Doyle & Catling, 2022), but I found it interesting to see how perfectionism was described as taking many different forms - and that it wasn't always found to be a net-negative on mental health (Geranmayepour & Besharat, 2010). While perfectionism used to be understood as a blanket term for a personality style where individuals hold themselves to high standards, ultimately leading to poor wellbeing, the understanding of perfectionism has since become more nuanced (Kaser et al., 2022). Some articles use slightly different terminology, but generally speaking there are two types of perfectionist: maladaptive and adaptive (Rice & Ashby, 2007).
Maladaptive perfectionists tend to hold themselves to unrealistically high standards, feel a pressure to live up to expectations (whether they have been externally placed on them or not), have a fear of making mistakes, and heavily criticise themselves (DiBartolo et al., 2007). These thought patterns hinder personal progress and wellbeing, leading to a negative cycle wherein the maladaptive perfectionist feels a continuous and growing sense of inadequacy (Saluria et al., 2025).
Conversely, adaptive perfectionism is characterised by a sense of resiliency in the face of setbacks, setting ambitious (but achievable) goals, and valuing organisation (Bieling et al., 2004). This style of perfectionism often leads to achieving high goals, resulting in a positive reinforcement loop where individuals feel satisfied when they feel they have performed well (Slade & Owens, 1998). Consequently, adaptive perfectionism is positively associated with wellbeing and negatively associated with distress - the opposite of maladaptive perfectionism (Geranmayepour & Besharat, 2010).
Speaking personally, I recognise traits of both the adaptive and maladaptive perfectionist in myself. I think I have fluctuated between these perfectionist styles throughout my life, which leads me to believe that it is possible for these labels to be fluid depending on the individual and what they are dealing with in their day-to-day life.
Based on this, I want to adjust the focus of my project - rather than trying to eliminate users' perfectionistic traits entirely, I want to encourage perfectionists to direct their habits and mindset towards positive self-worth and a sense of ambition, and away from self-critique and feelings of inadequacy.
Ungoldilock
Tools for the Recovering Perfectionist
The brand name Ungoldilock sprung from the earlier perfectionism mindmap. The character of Goldilocks constantly searches for things to be 'just right', and I like how the word 'lock' can symbolise being stuck in place. 'Ungoldilock' represents the opposite of these two meanings - combatting the compulsion to make things that are exactly perfect. Ungoldilock will aim to get users to recognise their maladaptive perfectionism, and alter their habits to help their productivity and sense of self-confidence.
User
Young adults (17-28) struggling with maladaptive perfectionism in work or study.
Purpose
Promote positive thought patterns and mentally-healthy habits, giving people the tools to combat maladaptive habits and foster a resilient, productive, ambitious mindset.
Context
The products will be used/displayed in the user's working space (study/office/desk/laptop etc.), so the messaging is driven home when the user is likely to fall into maladaptive habits, redirecting them towards adaptive habits. The products/decorations/stationery items will serve as a reminder to be charitable to themselves while they work, and in doing so, encourage healthier thought patterns.
Constraints
Ideally, the products will avoid taking on an overly preachy or condescending tone. Additionally, the products shouldn't be too loaded with 'mental-health'-flavoured messaging - they should strike a balance between promoting positive mental habits, while remaining personable and playful.
Expectations
Use a bold visual aesthetic to grab the user's attention while they work - bold colours, eye-catching typography, and slightly wonky illustrations will stand out to the user and represent a visual opposite to the clean, minimal aesthetic commonly associated with perfectionism.
Spread a positive message about combatting maladaptive perfectionism and fostering resilience in a light-hearted, humorous, and confidence-inspiring way.
Annotated moodboard
Inspired by the original concept of an 'anti-perfectionist toolkit', I was drawn to the aesthetic of vintage mechanics and autoshops. With their bold colours, cluttered layouts and haphazard decor style, this aesthetic is the total opposite of what might be associated with a stereotypical perfectionist (pastels, clean grids, and colour-coded notebooks come to mind). Beyond symbolically aligning with the purpose of the brand, this retro aesthetic presents a lot of opportunities for playful and unique designs.
Typography
To me, one of the defining features of this retro-utilitarian aesthetic is the eclectic variety of typefaces, especially those in a hand-painted or calligraphic style. I love how so many brands of this era/style use a variety of different typefaces alongside one another, and how no brand feels particularly chained to a specific set of predictable fonts.
With this in mind, I immediately jumped into Adobe Fonts to test out as many typefaces I could find that even remotely touched on the style I was looking for.
It was difficult to decide between all the typefaces I found, but I ultimately decided on the following six to make up Ungoldilock's typographic suite:
Chosen typefaces
Logo ideation
Initially, I thought I would lean even further into the 'toolkit' theme by using an actual toolkit in the logo, maybe anthropomorphised in some way to create a playful mascot for the brand. Ultimately, I decided against this as it was a little too on the nose and not very flexible for a range of contexts. Additionally, I felt it was a bit kitschy and didn't quite fit the retro-utilitarian aesthetic I was going for.
Eventually, I went back to the perfectionist mindmap for inspiration. I landed on the idea of using a bear for the logo, given that the brand name references Goldilocks and the Three Bears. I also felt that the symbol of a bear was more flexible than a cartoonish toolbox with eyes, and would translate well across more contexts and at different sizes.
I tried a few different ways to fit three full-body bears into one design, but kept running up against the issue of too much detail and a strange uncanniness where the bears would veer too much into dog or capybara territory. Ultimately, I liked the concept, but couldn't get it to work in a way that felt scaleable. Additionally, I didn't feel like there was a whole lot of charm to my initial designs - they felt a bit sterile.
After several unsuccessful attempts to make the full body idea work, I decided to simplify the design down to just an abstracted bear face. This idea ended up clicking with me way better, and I found it a lot more charming and quirky than the earlier iterations.
My original design was created in Illustrator using the mirror tool, which resulted in a symmetrical design that felt way too neat and perfect. To fit with the hand-crafted, retro-utilitarian aesthetic, I adjusted the individual points around the bear's face to make them feel more organic and off-kilter, then rounded the corners to soften the overall appearance.
From here, I began combining typography and illustration to develop different versions of the Ungoldilock logo.
While the solo bear face works on its own as an icon, I chose to bring back the three bears for some of the emblem-style lockups. Rather than just duplicating the main icon, I also individually adjusted the anchor points and corners for the other two bears, resulting in three adorably wonky bear faces that don't feel too visually repetitive.
Final lockups
Software experiments
Experiment 1: Womp 3D
I've been wanting to experiment with 3D modelling for a while, but I was a bit intimidated by the process due to programs like Blender and AutoCAD seeming very technically advanced.
I recently discovered Womp 3D through social media, and loved how beginner-friendly it seemed. I also really enjoyed the free-flowing designs I had seen that the program was capable of. Womp is also entirely browser-based, which made it very easy to run on my laptop.
I wanted to start off with a fairly simple design, so I decided to turn the logo from my personal brand (Loosch) into a 3D character in Womp.
Womp works mainly with simple shapes like cubes, cylinders, spheres, and curves, which can be smoothly connected to each other by increasing the 'Goop' level that blends solids together. I had to get a bit creative to assemble the facial features, but this was a fun exercise in learning the program.
After I created the single Loosch cube, I duplicated it several times and changed the colours to create the following pattern:
I love how the renders came out, it was very cool to see my work rendered in 3D for the first time. One limitation I found with Womp is that while it is very flexible and beginner-friendly, it doesn't have as much capacity for precision as programs like Blender or Fusion 360, which are targeted more towards industrial design. Womp's organic imprecision is fine for making small decorative items, but if I want to create items with any more technical components (hinges, clasps, lids, etc.) in the future, I may have to use other software or bring existing .stl files into Womp to bring in the 'blobby' style it does so well.
Experiment 2: Figma
For my next software experiment, I tried making a responsive webpage in Figma. I followed a tutorial by Adrian Kuleszo to recreate the same home page design in desktop, tablet, and mobile formats (Kuleszo, 2023).
I was hoping to turn this into a fully functional website within Figma itself, but found that it wouldn't be entirely possible to achieve in the way I wanted to without rebuilding the website in HTML/CSS (or using a low-code website builder, which wouldn't be quite as flexible as I had in mind). I think Figma is still a great tool, but mainly for prototyping concepts rather than making fully completed websites. I have some experience in front-end web development, so I may be able to combine these two skills in a possible website/app deliverable in my capstone project.
Prototype experiments
Experiment 3: 3D Printing
After making the Loosch cube in womp, I decided to use the .stl file to experiment with 3D printing for the first time. The model was printed with white TPU filament, which is a flexible, rubber-like material.
I was very happy with the size and the squishiness of the material, and it was very cool to be able to hold and interact with my work in the form of a 3D print.
There were a couple of unusual artefacts, particularly around the eyebrow and the top right corners of the eyes. I think this is due to the quality of the .stl file, which I selected a slightly lower resolution for. I also remember using some weird techniques in Womp to make the eyebrow and pupils, which worked for the digital rendering, but perhaps didn't translate so well into a file that had to be read by a 3D printer.
This was a valuable learning experience that I will take with me into the main project, as I am very keen to create more 3D printed deliverables.
Experiment 4: Lino print packaging
Since Ungoldilock is about embracing imperfections, and since the brand aesthetic lends itself to the hand-made, I really want to experiment with analogue techniques when crafting the deliverables for my capstone project.
I thought lino printing would be the perfect candidate for this, as it highlights the textures and imperfections caused by the process in a really beautiful way.
I started by creating a new lockup of the Ungoldilock logo, housing it in a wavy circle design reminiscent of a vintage stamp or wax seal.
I traced the design with pencil onto paper, then transferred the pencil markings onto the piece of lino material, flipping the design horizontally. I then traced this with a permanent marker so it wouldn't smudge, and cut away the excess material.
On one side of the material, I traced the first iteration of the lockup, cutting away the negative space around the letters and bear head.
From here I used a foam roller to apply red acrylic paint to the lino, and impressed it onto paper. I did this a few times, cutting away more material from the lino as needed, and making adjustments to the way I transferred the paint onto the paper.
I was very happy with how these came out, especially with the extra scratchy lines around the outside of the design.
For the other side of the lino piece, I traced the inverse design. Instead of cutting away the negative space, I had to carefully cut out the letters and bear themselves. I found this more difficult than the first design, and I accidentally cut away too much material in a few places.
I made more prints using this side, making more adjustments.
I preferred the first set of prints, mainly because I preferred the outlined circle rather than the filled-in design.
I sourced some small cardboard boxes from Officeworks, and carefully pressed their front faces against the stamp.
I absolutely love how these turned out! I think the red paint works really well with the texture of the brown cardboard.
I would love to use this technique more for my capstone project deliverables, not just for packaging but also on other items like tote bags, t-shirts, and pencil cases.
Experiment 5: Pomodoro Timer
Another deliverable I want to try for the project is some kind of productivity app tailored to perfectionists, with resources about adaptive vs maladaptive perfectionism as well as actual productivity tools embedded into the app.
One of the tools I want to include is a Pomodoro timer, which breaks work into 25 minute intervals followed by a 5 minute break. After 4 focus intervals, there is a longer 30 minute break.
As a perfectionist I have personally found the Pomodoro method to be useful for making a start on work I have been putting off, since 25 minutes doesn't seem like a whole lot of time to commit to from the start, but it does add up over time.
I decided to revisit Figma to create a prototype that is high-fidelity in appearance, but doesn't function like a real timer. I created individual pages for each of the focus and break sessions, which then eventually loop back to the beginning if the user wants to continue the Pomodoro flow.
Whenever I use the Pomodoro method, very rarely do I stick to the regimented 25-5 minute pattern - usually I end up working for a little longer because I get into a flow, and I take slightly longer or shorter breaks depending on how I feel in the moment. The method is still useful to me, however, since it reminds me that my ultimate goal is to move forward in some capacity.
For this reason, I added buttons that would allow the user to skip to the next break or focus session at any time, and I also intend for the user to manually select when they want to go onto the next stage, rather than having it happen automatically. I have found that trying to stick to that regimented schedule increases my anxiety and fuels the more maladaptive side of my perfectionism, which is what I want to avoid with this project.
I've done some research about how I might go about building a more functional prototype, and I found a program called ProtoPie. The program can take files directly from Figma to add interactivity and functionality, without having to redesign the visuals from scratch. I intend to use ProtoPie in the next assessment to build the Ungoldilock app to a high-fidelity prototype, in terms of both appearance and functionality.
AI Experiments
Experiment 6: Integrating AI into 3D rendering workflow
I was interested to see how AI could complement my existing workflow that I'd tried in Womp 3D - creating a vector image in Illustrator, and using it as a reference to create a 3D character.
I started by photographing this Totoro plush toy in studio:
I took this image into Photoshop, and used the generative fill tool to replace the background with a 'plain white seamless cyclorama wall background':
Although it took a few attempts of me re-generating the image and pushing the generative AI in different directions, I was pleased with the realism of the end result, down to the direction of the shadows.
The plain background made it easier to isolate the character in Photoshop, which I then brought into Illustrator. I used Illustrator's AI-powered image trace tool to convert the raster image into a scalable vector graphic:
I found this to be an interesting stylistic effect, but probably too complicated to use as a simplified reference image. So, I created a more minimalistic version of this graphic and used the outlines of these shapes as a reference in Womp.
Having these rough outlines was useful in building up this character out of the simple shapes available in Womp.
I created a high-quality rendered image of this model, intending to feed it to AI to use as a reference.
I pasted the above rendering into ChatGPT, and asked it to make it fluffy with fur similar to a long-haired cat:
I enjoyed the sketchy, lo-fi style it applied to the image, and wanted to see it in context as an illustration like out of a storybook. I gave the following prompt:
"Can you put it outside on a dark drizzly night and make it hold a leaf umbrella to protect from the soft rain, and there's some soft yellow light from the streetlamps?"
In response, ChatGPT generated this image.
I did like this somewhat, but I preferred the initial sketchy style and the more stout proportions of the original rendering it made. I asked ChatGPT to combine the two images, keeping the proportions and style of the first with the atmosphere of the second, and it generated the following image:
It seemed to forget about the fur pattern on this one so I fed the first image it generated back to itself, and asked it to bring back the original fur colouring:
I thought this was an interesting way to add texture to a rendering, but I don't love the idea of using this technique to create imagery and claim it as my own when it doesn't really use my own style.
Experiment 7: Concept mockups with Krea
After that experiment, I wanted to see how another AI model would perform with creating imagery from scratch, using some provided images as a stylistic reference only.
I used the AI image generator Krea and supplied it with three images - the Ungoldilock logo lockups, the brand moodboard, and a blank mockup for some office items.
The first round of images (below and left) seemed to really focus on the bear, and adapted this into a more cartoony children's book style of illustration, which doesn't quite work for this brand. It did really well with capturing the texture of torn paper and sense of clutter, but didn't really generate many meaningful objects. The text is also complete gibberish, which is common with a lot of AI image generators.
After this, I told the AI to focus more on stationary and more on the sample mockup I provided, and it generated another set of images:
These images definitely evoke some of the aesthetic I'm going for with the Ungoldilock brand - cluttered, messy, organic textures - but only from a distance or if you squint your eyes. Again, none of the objects in these images are particularly identifiable, and the text is still nonsensical.
This AI seems to be pretty good at replicating the style and 'vibe' of the images it's given, however, it's not as good at coming up with discernable images from scratch.
In both AI experiments, I found that the best results came when I did most of the creative heavy-lifting, and AI was better suited to smaller details like removing backgrounds and adding texture.
I found Photoshop's generative fill tool to be the most useful (when aiming for a very minimal/simple result), and ended up using it to remove the backgrounds for my prototype photographs from experiment 4.
Even then, the AI took a fair bit of 'training' and adjusting the prompt to get the background quite right - but it did save time that I would have otherwise spent agonising over the healing brush tool.
I really enjoyed the opportunity to explore so many different techniques and facets of design with this assignment, and it was a good way to start thinking about the deliverables for my major project. I’m glad that I established a solid concept and brand identity for Ungoldilock earlier on, as this helped me to keep my project intentions in mind as I began my experimentation. I also believe this will allow me to jump right into the main project with a clear vision for what I want to create.
I learnt a lot about designing in 3D through my experimentation in Womp, which I think is going to be a great program for me to use for the project deliverables. The free-flowing and imprecise nature of the program makes it an ideal tool for this project, and for me as a recovering perfectionist myself – Womp lends itself to experimentation and playfulness in design, rather than the mathematical precision I sometimes find myself teetering towards in my more perfectionistic moments. I learnt a lot from my experience with 3D printing as well, and I think with some adjustments to my technique, it could yield some really cool results.
Although I had some prior experience in app and web design, I enjoyed revisiting Figma to get back into that headspace a bit more. I am keen to explore other programs and continue experimenting with UI/UX design in the main project. I think this medium will be a good vehicle for me to communicate the core ideas behind Ungoldilock, by communicating information about perfectionism (both visually and textually), as well as providing practical tools like the Pomodoro timer I began designing in the earlier experiments.
As well as exploring new digital tools, I really enjoyed going back to physical materials and exploring analogue methods of design. The lino prints turned out exactly as rustic and wonky as I wanted them to, and having imperfection as my aim allowed me to take risks and not worry about getting everything perfect the first time around – which is exactly the idea behind Ungoldilock in the first place! I think that lino printing and other hands-on techniques will be something I explore more for the major project deliverables (especially packaging and textiles).
I’m excited to see that even just over the last few weeks, the mindset of adaptive perfectionism is already starting to change how I approach my work. Throughout this assignment, I was allowing myself to take risks, make imperfect work, and start things even when I didn’t know where to start – all because I had the ‘philosophy’ of Ungoldilock in mind as I was creating. I hope to continue harnessing this mindset as I go into the major project, not just for my own sake, but so that I can hopefully pass some of that on to other people who also deal with maladaptive perfectionism in their lives.
User
Young adults (17-28) struggling with maladaptive perfectionism in work or study.
Purpose
Promote adaptive and resilient thought patterns and mentally-healthy habits.
Help people to be aware of and combat maladaptive perfectionistic traits.
Rather than asking people to get rid of their perfectionistic traits overnight, promote a self-confident, proactive, ambitious mindset to perfectionists so they can become a more assured version of themselves.
Context
The products will relate to productivity, work and study, and be displayed in and around the user's working space (study, office, desk, laptop, phone, etc.). These are contexts where perfectionists are likely to fall into maladaptive habits or self-doubt about their performance, so the products will serve as visual and tangible reminders to redirect to healthier thought patterns.
3D modelling / printing
I really enjoyed the process of making 3D designs in Womp and seeing them come to life with 3D printing. I think the imprecise wonkiness of Womp lends itself well to the brand's aesthetic, and I would love to make some 3D printed trinkets / keychains / decor items as deliverables for this project.
Tools/Resources: Womp, Thingiverse, DigiFab Workshop
App design
I enjoyed experimenting with Figma and I'm excited to explore interactivity further with apps like ProtoPie. I think that an app could be a great way to convey information about perfectionism to users, while also serving a functional purpose.
Tools/Resources: Figma, ProtoPie, Visual Studio Code
Analogue techniques
I loved the process of lino printing onto packaging, and I think the hand-made aesthetic works perfectly for Ungoldilock. I would like to experiment with some other techniques like screen-printing, or maybe even making objects out of clay to use as references for my Womp models.
Tools/Resources: Lino printing, screen printing, risograph printing, clay modelling
Productivity app
An app with information and resources for perfectionists, as well as productivity tools like a Pomodoro timer, to-do list, etc. that help perfectionists to make a start and overcome decision paralysis.
Stationery collection
Pencil cases, pens, notebooks, and pencil toppers with bold designs and tongue-in-cheek slogans about perfectionism.
Stickers
Designs that users can place on their laptop, study door, water bottles, and walls around their study space, reminding users to be charitable to themselves and encourage good mental habits.
Desk decor / fidgets / trinkets
Tangible objects that brighten the user's workspace and serve as a tangible reminder to be present in their work rather than endlessly doubting themselves.
Miscellaneous merchandise
Mugs, water bottles, tote bags, t-shirts, etc. with similar messaging as the stickers and stationery, or just with Ungoldilock branding (since the brand name itself represents the intention to avoid maladaptive perfectionism).
Brochure / mini-zine
An analogue way to distribute some of the information found in the mobile app.
Packaging designs
Thoughtfully crafted packaging for the above (physical) deliverables that make for a joyful experience when users receive their products.
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Saluria, R. A., Tuale, S. K., Quiambao, K. S., & Lim, A. L. (2025). Adaptive and Maladaptive Perfectionism Tendencies among High School Students. Journal of Interdisciplinary Perspectives, 3(4). https://doi.org/10.69569/jip.2025.051
Slade, P. D., & Owens, R. G. (1998). A Dual Process Model of Perfectionism Based on Reinforcement Theory. Behavior Modification, 22(3), 372–390. https://doi.org/10.1177/01454455980223010
Credits:
Lucy Schramm | 11240202