Allure Swimwear Hawaii we are back at:

Beautiful classic swimwear from top designers and brands.

On-Trend Bikinis

Allure Swimwear, Hawaii has a diverse and unique collection of great swimwear, with the perfect suit for every-body, budget and mood.

After nearly fifty years of presenting great swimwear and lingerie in Waikiki, Honolulu, Hawaii at Allure Swimwear, and Pineapple Princess Lingerie, in stores at the Royal Hawaiian Center, Hilton Hawaiian Village, and Ward Centre, we closed our last brick-and-mortar location on August 31, 2023.

Former Allure Swimwear and Pineapple Princess Lingerie Locations at the Royal Hawaiian Center and Hilton Hawaiian Village.

Still wanting to continue to support our customers, Allure Swimwear and PIneapple Princess Lingerie were re-born in a new virtual format as an online (Shopify) store at Designed to serve everyone, especially our wonderfully loyal friends from Japan - who do not have easy access to the fine lines of swimwear and lingerie in our collections - the store is available in Japanese (日本語) and English. Please come to see us.

Exquisite Lise Charmel Luxury Lingerie
Gorgeous top-quality high-fashion lingerie from Aubade
Just a part of the ever-changing and extensive collection of swim and lingerie to be found at

We would love to meet you for the first time or see a friend again. It is the same store with Manager Teri, only you don't have to fly for hours to get here, and when you do get to Hawaii you can go directly to the beach of pool in your new swimwear.

Please feel free to contact us at, and please visit the Allure Swimwear and Pineappple Store at:

Let us put a splash in your day and a smile on your face. は日本語でご利用いただけます。