Hello! My name is Runisha, and I'm a final-year Diploma student in Design and Media, specialising in Digital Advertising at Asia Pacific University.
From a young age, I’ve always loved drawing and initially dreamed of becoming an animator. However, during my studies, I discovered a growing passion for digital advertising—a field where creativity, design, and strategy come together to tell impactful stories.
Now, I’m working towards becoming a digital advertiser, blending art, design, and strategy to create stories that truly engage
“I believe creativity isn’t just about making things look good—it’s about making them mean something.”
About My Major Project
For my final year major project, I developed a campaign proposal for Gigi Coffee, a Malaysian coffee brand. The campaign, titled “Jom Brew Style You”, was created to connect with Gen Z audiences (ages 18–25) by turning coffee into a form of self-expression, mood, and style.
Concept & Theme
Jom Brew Style You transforms coffee into more than just a drink — it becomes a mood, a vibe, and a personal identity. The campaign uses playful memes, local slang (“Syok”, “Aiyo”, “Weh”), and vibrant, youth-driven visuals to reflect Gen Z culture in a fun and relatable way.
Bloopies Character Design
Meet the Bloopies — the real MVPs of my campaign. Each one represents a different mood or personality that connects with Gen Z in a fun and relatable way. From a Slay Bloopie full of confidence to a Tired Bloopie running on low battery, these characters turn coffee moments into expressions of mood and style.
That’s a Wrap!
Thank you for visiting my portfolio! I hope you enjoyed exploring my work as much as I enjoyed creating it. This is just the beginning of my journey, and I will keep trying my best to grow, learn, and create along the way.
Credits:
Created with an image by Carlos - "A colorful galaxy with a rainbow of colors"