IN COLLEGE, STUDENTS MAY STRUGGLE TO FIND EVENTS AND GENERAL THINGS TO DO AROUND TOWN.
ADDING ON TO THAT, TRANSPORTATION MAY BE HARD TO FIND AND EXPENSIVE TO DO CONSTANTLY.
THE PRODUCT
SCOOP! is a mobile app for college students who want to find new activities and places to go. From festivals to group activities, SCOOP! aims to help college students connect and create new memories. To make it easier for college students who don't have access to a vehicle, SCOOP! will also provide free transportation to popular local events happening.
THESIS STATEMENT
There has been a lack of mobile apps that help connect college students to local events around their town or that provide free transportation to specific popular events happening.
RESEARCH
MARKETING STRATEGY
PHYSICAL MARKETING: Bus signs, posters, and bus shelter advertising will be used to help promote the transportation aspect of the company.
SOCIAL MEDIA: Instagram, TikTok, and Facebook will be used to create a social media campaign that focuses on college students with cartoon graphics and modern colorful design to keep it entertaining. Social media would be the driving force in gathering attention from the target audience.
OTHER FORMS OF MARKETING: TV Displays for college campuses will be created to raise awareness about the app on campus, as well as creating subway displays for commuting students as well.