Alisdair Macdonald

Brief portfolio

brand/design

I have been fortunate to work on several brand design projects, large and small, starting with Amnesty International's "Protect The Human" brand, Macmillan Cancer Support's major rebrand, Royal Pharmaceutical Society and most recently with Guys & St Thomas' Specialist Care merger to one of the largest private healthcare providers in Europe.

I have worked as a designer with Unicef for many years, projects vary from print and online consumer-facing campaigns, to reports and documents for stakeholders and internal use. I have worked closely with Unicef's marketing, creative and campaign managers to help refine their UK branding.

The Royal Pharmaceutical Society is an organisation I have worked for over many years, with scientific editorial content, as well as marketing and PR materials. I played a large part in their recent rebrand, taking the brand strategy from their agency, to sucessfully roll out the brand across a wide range of communications, including the brand guideline book and a company-wide presentation of the new brand look and feel.

Visual storytelling

I have specialised in condensing large sets of information to a single succinct graphic story, presented in a large format print graphic or online. This has been very sucessful with clients like Nature Journal and the Pharmaceutical Journal.

I have produced many of these types of graphics over the years, above are just two very well received and highly cited examples.

infographics

I enjoy working with data and finding creative ways to present it. Using my creativity, designer’s eye and analytical nature to make data sets clear and captivating. My work in this information design provides clients with a valuable tool in today’s data-driven markets.

Designs for Nature Index, a vast data collection project from Springer-Nature.

This project is probably one of the best examples I have of data-graphic design. I designed it alongside a data analysis and editor, for the Kingdom of Saudi Arabia. The brief was to design a professional and sleek book, presenting a comprehensive data set, that would impress stakeholders and investors across the world.

scientific visualisation

I have a love of nature, how things work and a fascination of the cellular level. It gives me great pleasure to specialise in this area – bringing research to life.

Through working with science journalists, scientists and through my own studies, I have grown my knowledge, especially in biology, to understand and work with research papers, to produce highly cited scientific visualisation, published in the world’s leading journals.

Examples of my work in scientific illustration – adapting the style for different applications and readers.

Motion picture

Friday is my make a video short day ...

hey!

I am Alisdair, I live in Cornwall, UK. I am a husband and dad. I have experience working agency and client-side as staff but the majority of my working life has been freelance – this has built in me determination and resilience. I am very driven and will always do my best for my clients and for myself.

Thank you for taking a look here. A full portfolio presentation is available on request.

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Credits:

All images copywrite Alisdair Macdonald. Created with 1 image by sinhyu - "Cross-section Dicot, Monocot and Root of Plant Stem under the microscope for classroom education. "