About | World Breastfeeding Week | National Breastfeeding Month | Indigenous Milk Medicine Week | Asian American Native Hawaiian & Pacific Islander Breastfeeding Week | Black Breastfeeding Week | #BreastfeedingIs Campaign | General
About
This Inspiration Guide is a living document, providing an open-source, unbranded library of content for a community of organizations using social media to promote, protect and support breastfeeding for World Breastfeeding Week (August 1 – 7), National Breastfeeding Month (U.S. - August) and beyond.
To learn more about World Breastfeeding Week, visit WABA. To learn more about National Breastfeeding Month and the 2021 theme Every Step of the Way, visit USBC.
How to use:
The messaging included within this Inspiration Guide is meant to be used throughout the month of August, across social platforms along with the proposed graphics and/or other general breastfeeding imagery. Additionally, each graphic within this guide is downloadable. In order to save, select the graphic you would like then right click and Save As.
We've included both general breastfeeding/chestfeeding/infant feeding content as well as messaging geared towards each week’s theme.
Access the guides from 2020 and 2019.
If you have additional resources you would like to be included in the Inspiration Guide, reach out to Allyson Garner Spencer, Communications Manager at 1,000 Days – agarner@fhi360.org.
World Breastfeeding Week
Theme: Protect Breastfeeding: A Shared Responsibility
Organizers: World Alliance for Breastfeeding Action (WABA)
Messages:
- Breastfeeding improves families health, survival, and wellbeing.
- Protecting, promoting and supporting breastfeeding is a shared responsibility. Everyone has a role to play.
- All mothers and families should have access to breastfeeding support.
- Protecting breastfeeding is one of the best investments for saving lives and improving the health, social and economic development of individuals and nations.
- Breastfeeding is key to the survival, health and wellbeing of all.
- Breastfeeding is a universal solution that gives everyone a fair start.
Graphics: Find graphics developed by WABA here.
Hashtags: #WBW2021 #WABA #ProtectBreastfeeding #SharedResponsibility #breastfeeding #SDGs #worldbreastfeedingweek2021 #ProtectBreastfeedingaSharedResponsibility #protectbreastfeedingtogether #buildingbackbetter #warmchain4breastfeeding #breastfeeding4publichealth
Additional Resources:
- WABA – #WBW2021 Social Media Kit
- USAID – Not Just Mom’s Job Event, August 5, 8:00am EST
- 1,000 Days – The Power 4 Nutrition Interventions: Breastfeeding Support brief
- The Global Breastfeeding Collective – Nutrition for Growth Year of Action: Nine SMART breastfeeding pledges: 2021 is the Nutrition for Growth (N4G) Year of Action. It offers multiple opportunities for governments around the world to build momentum, push nutrition high on the political agendas and make the commitments urgently needed to end malnutrition for all. The Global Breastfeeding Collective has launched the N4G advocacy brief to call on governments to make evidence-based, SMART pledges on breastfeeding as part of their national commitments on nutrition this year. (Find the N4G Year of Action toolkit here for more information)
- Alive & Thrive – What Will You Do? 10 things anyone can do to protect, promote, and support breastfeeding blog
- Alive & Thrive – #WhatWillYouDo webpage
National Breastfeeding Month
Theme: Every Step of the Way
Organizers: United States Breastfeeding Committee (USBC)
Messages:
National Breastfeeding Month General
- August is National Breastfeeding Month, and this year’s theme is “Every Step of the Way.” Learn how you can join the celebration and take action to support breastfeeding families at https://bit.ly/USBCNBM21 #NBM21
- The 2021 National Breastfeeding Month Every Step of the Way theme and artwork represents the spheres of influence in a breastfeeding family's world and the continuity of care that every family deserves along the human milk feeding journey. https://bit.ly/USBCNBM21 #NBM21
- National Breastfeeding Month is just one of many events and celebrations each August working to eliminate the barriers to human milk feeding. Learn more about the weekly observances and their themes: https://bit.ly/USBCNBM21 #NBM21
- Babies feed every few hours, so it is critical that lactating parents have support every step of the way. During National Breastfeeding Month, join us as we work to normalize human milk feeding wherever families live, learn, work, and play: https://bit.ly/USBCNBM21 #NBM21
- When we speak together, our voices are amplified! Learn how you can take action to support human milk feeding families #EveryStepOfTheWay during National Breastfeeding Month: https://bit.ly/USBCNBM21 #NBM21
Continuity of Care
- Continuity of Care in lactation support is about warm and coordinated hand-offs and transitions so that the needs of lactating families and those who support them are anticipated and met, #EveryStepOfTheWay. Register for the launch event webinar for the "Continuity of Care in Breastfeeding Support: A Blueprint for Communities" on August 24, 1 p.m. ET: http://bit.ly/CoCBlueprintLaunch
- Adequate Continuity of Care results in transitions of care that are coordinated and fully supportive of families throughout their breastfeeding journey. Continuity of Care in lactation support also refers to the establishment of proactive, supportive environments where families live, work, play, and raise children through the implementation of organizational policies, systems and environment (PSE) solutions. Connect with your local breastfeeding coalition to learn more: https://bit.ly/BreastfeedingCoalitions
- As maternal and pediatric care is often not centralized, family units receive direct and indirect support in different settings across the first 1,000 days. Ensuring comprehensive lactation support services during this period requires intentional coordination among the spectrum of lactation support providers and others who interact with families across various community settings in both prenatal and postpartum periods. Register for the launch event webinar for the "Continuity of Care in Breastfeeding Support: A Blueprint for Communities" on August 24, 1 p.m. ET: http://bit.ly/CoCBlueprintLaunch
- Establishing Continuity of Care in lactation support is key to improving breastfeeding duration and exclusivity rates, advancing equity, and improving overall community health. Learn about different types of Lactation Support Providers that can provide support #EveryStepOfTheWay: https://bit.ly/LSPTable #NBM21
Action Opportunities
- Everyone can help support breast/chestfeeding! This National Breastfeeding Month, take action to help create a landscape of support for new families: https://bit.ly/USBCAction #EveryStepOfTheWay #NBM21
- The ongoing #COVID19 pandemic continues to impact communities around the world, including dangerous compromises to the initiation and establishment of lactation. This year, National Breastfeeding Month is more important than ever. Let’s raise our voices to help eliminate the barriers to breastfeeding: https://bit.ly/USBCAction #NBM21
- Nearly 9 million workers are not covered by the Break Time for Nursing Mothers Law. This National Breastfeeding Month, take action in support of the PUMP for Nursing Mothers Act to ensure all workers are protected: https://bit.ly/PUMPAct21 #BreastfeedingIsBipartisan #PUMPAct #NBM21
- Families need Congress to invest in breastfeeding programs! Take action this National Breastfeeding Month to call on Congress to increase funding for the CDC Hospitals Promoting Breastfeeding program: https://bit.ly/BreastfeedingFY22 #BreastfeedingIsBipartisan #NBM21
Graphics:
Hashtags: #NBM21 #EveryStepOfTheWay #NationalBreastfeedingMonth
Additional Resources:
- USBC – Breastfeeding photo gallery
- National WIC Association – National Breastfeeding Month Toolkit
- 1,000 Days –Missed Opportunities to Support Breastfeeding infographic
Indigenous Milk Medicine Week
Theme: Nourishing Our Futures
Organizers: Indigenous Milk Medicine Collective
Graphics: Artwork by Erica Pretty Eagle Moore. Logo by Bowen Creative.
Hashtags: #NourishingOurFuture #IndigenousMilkMedicineWeek #IndigenousMilkMedicine #IndigyMilkHeals #NativeBreastfeedingWeek
Asian American Native Hawaiian and Pacific Islander Breastfeeding Week
Theme: Reclaiming Our Tradition
Organizers: Asian & Pacific Islander Breastfeeding Task Force
Graphics:
Additional Resources:
- AANHPI Breastfeeding Week Press Release – English | Chinese
- API Breastfeeding Task Force – Informational website
- API Breastfeeding Task Force & USBC – Reclaiming Our Tradition: AANHPI Breastfeeding Week 2021 blog post
- API Breastfeeding Task Force – #AsianBreastfeedingStory: The Making of the Asian Pacific Islander Breastfeeding Task Force video
Black Breastfeeding Week
Theme: The Big Pause: Collective Rest for Collective Power
Organizers: Black Breastfeeding Week
Follow along on Twitter, Instagram and Facebook. Find local and community Black Breastfeeding Week events here.
Additional Resources:
Op-ed: Why We Need a Black Breastfeeding Week
#BreastfeedingIs Campaign
In honor of World Breastfeeding Week and National Breastfeeding Month, 1,000 Days and the National WIC Association launched a new campaign: #BreastfeedingIs. Join us by posting a selfie or a video on social media that explains what breastfeeding means to you! Whether you’re breastfeeding or chestfeeding now, have done so in the past, or support others who breastfeed, we’d love to hear from you. Directions on how to get involved here. All month long we’ll be highlighting breastfeeding in different communities and how we can build a landscape of breastfeeding support. We hope you participate!
General
Messages:
- Access to paid leave helps provide women with the time they need to establish and continue breastfeeding, benefiting the health of families.
- No mother should have to choose between providing for her family economically and nourishing her baby through breastfeeding.
- Scaling up breastfeeding support for mothers is vital to saving children from malnutrition.
- Breastfeeding is a universal solution that gives everyone a fair start in life.
- Breastfeeding lays the foundation for moms, babies and families to survive and thrive.
- We all have a role to play in supporting breastfeeding and those on their infant feeding journey.
- Breastfeeding is life-saving, cost-effective and fundamental to building a healthier world.
- From the very beginning, breastfeeding provides infants with optimal nutrition. Breastmilk is packed with antibodies, stem cells & other unique properties that build babies’ immunity.
- When it comes to giving babies the healthiest start to life, breastfeeding is unmatched. But too many women face too many barriers to breastfeeding. This must change.
- The nutrition baby gets from mom through her diet in pregnancy and while breastfeeding is the fuel that drives much of the brain’s early incredible transformation.
- Supporting mothers to breastfeed throughout the 1,000-day window is critical to creating an environment that empowers all women to breastfeed.
Social Graphics:
Additional Resources: