Project Overview
Brand Name:
LaPrima
- LaPrima drawn from ‘prima donna,’ celebrating grace, beauty, and the quiet confidence of being seen.
- Direct Translation: The First
Tagline:
"Effortless under the sun."
Target Audience:
The target audience to 'LaPrima' are women and children in the age range from children to young adults.
Brand Vibe:
Sets of sundresses that is gentle to the skin, with soft fabrics, giving a warm and sweet aesthetic with floral designs to compliment.
Moodboard
Logo & Identity
Logo Variation:
The primary and secondary logo variations were designed to reflect the gentle and feminine identity of LaPrima. The illustrated woman represents the wearer of the brand—graceful, confident, and expressive in her own femininity.
The daisies surrounding her symbolize more than softness and beauty; they represent growth and the transition from girlhood into womanhood. Together, the floral elements also convey a sense of sisterhood and support, reminding women that growth is often nurtured through connection, guidance, and shared experiences.
Typography Choices:
The typography was chosen to balance elegance with personality. The serif fonts bring a timeless and feminine sophistication, while the handwritten script introduces warmth, freedom, and a playful charm. Together, the fonts reflect the spirit of the brand, which is soft, expressive, and confident, showing that femininity can be both graceful and lively at the same time.
Colour Palette:
The colour palette was chosen to reflect warmth, softness, and femininity—inspired by sunlit afternoons, blooming flowers, and natural earthy tones. Together, the colours create a gentle and romantic atmosphere that matches the comfort and elegance of the sundresses.
- Terracotta Clay: brings warmth and earthiness, inspired by sunset tones and natural clay textures. It gives the brand a grounded, cozy, and feminine feel.
- Camel: adds softness and warmth, resembling sun-kissed fabrics and neutral natural fibers. It helps create a calm and comforting aesthetic that feels gentle on the skin.
- Vanilla Cream: represents lightness, softness, and delicacy. It acts as a breathable and clean balance to the warmer tones, similar to soft cotton fabrics and floral petals.
Combined, the palette creates a sweet and timeless visual identity that complements floral designs, flowing silhouettes, and soft fabric textures.
Core Applications
The branded materials & assets that represent the brand.
Brand In Action
How the brand comes to life in the real-world scenarios and customer touch points.
Final Summary
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