0:00-0:05
[OPENING SCENE: A bright and early morning in a big and lively city]
VO (in a light, cheery, and smooth tone): At Starbucks, we believe in creating a place where everyone belongs.
[The camera pans over people who are heading to work. We see people walking, biking, driving, etc.]
[Light, cheerful music starts to play and remains softly playing in the background for the duration of the video.]
0:05-0:10
[Cut to the inside of a Starbucks Cafe, where there is a warm and inviting atmosphere. People are seen chatting, working on laptops, and enjoying their drinks. The soft music from before is still playing in the background]
VO (in a light, cheery, and smooth tone): We're your "Third Place"- a spot in-between work and home.
[The camera pans over the people in the cafe slowly. The camera then settles on the barista behind the bar]
0:10-0:20
[The camera shows an over-the-shoulder view of the Starbucks barista preparing a Sugar-Free Vanilla Almond Cold Brew by opening a new Sugar-Free Vanilla Syrup Bottle. The drink is being poured over the ice, before being handed off to a customer. Both the barista and the customer are smiling.]
VO: Introducing our new collection of healthy and affordable drinks, designed with your health and wellness in mind. Start the day right with our New Sugar-Free Vanilla Almond Cold Brew."
[Even in the busy cafe, the camera settles on the drink being handed to the customer. The Starbucks logo is in full view.]
0:20-0:30
[After the customer is handed the drink, the camera pans to them taking a sip of the Sugar-Free Vanilla Almond Cold Brew. After taking a sip, the customer nods in approval]
Customer (to the barista): "Is this really sugar-free?"
[The camera pans back over to the barista's smiling face.]
Barista: "Yes! It's hard to taste the difference, isn't it?!"
[The camera leaves the scene of this customer to focus on another at the other end of the bar.]
0:30-0:40
[The camera then refocuses on a woman at the end of the bar, where the drink hand-off station is. A woman is being handed one of the new Green Bean Smoothies. With a grin on her face, she returns to her friend sitting at a table in the cafe]
Customer 1, after taking a sip: "Wow! This Green Bean Smoothie is amazing! It's so refreshing AND packed with nutrients. I have to say, with how affordable it is, I can definitely see myself getting this more often. "
Customer 2, in disbelief: "How good can it be? Isn't Starbucks known for their coffee?" [Customer 2 takes a sip] "This is amazing! I definitely have GOT to get this next time!"
[Both customers then laugh softly, before the camera slowly pans to focus on the baristas behind the bar who are handcrafting beverages for customers]
0:40-0:50
[The camera shows drinks being handcrafted behind the bar. The new Starbucks Sugar Free Syrups are in clear view. A barista is taking an order at the register. The camera pans to the cashier barista.]
Customer 3, to the barista behind the register: "Wait, did you say sugar-free syrups?"
Barista: "Yes! We have all new options! Would you like to try the new Sugar-Free Caramel syrup in your latte today?"
Customer 3, delighted: "Yes please, that sounds amazing!"
Barista, with a smile, grabbing the syrup: "Perfect! Coming right up!"
0:50-1:00
[The camera then pans to the now full Starbucks cafe. All the customers from the video are seen chatting at different tables. There are many people smiling and enjoying their drinks]
VO: At Starbucks, it's not just about our handcrafted drinks. It's about the moments we share and the connections that we build.