11th Edition
Welcome to the AHA! Newsletter, where we dive into standout campaigns from across Publicis Groupe, showcasing the creativity and insight that power our work. Each issue offers a window into the brilliant ideas and talent within our global network, delivering those moments when everything clicks—the AHA! moments that spark fresh inspiration and new possibilities.
Breathable Bullet
- Agency: Publicis London
- Client: Ripple+
RIPPLE+ tackles the hidden dangers of illegal vapes in its latest UK campaign, raising awareness about unregulated devices that fail to meet safety standards. Using a bold, almost scientific lens, the campaign visually explores the materials inside banned vaping devices, offering an unsettling glimpse into the consequences of ignoring safety.
What makes this campaign effective is its raw, immersive approach. It’s not about telling, it’s about showing. The gritty, almost disconcerting visuals pull you in, forcing a closer look at the truth. The result is a raw, unfiltered experience that leaves no room for denial.
Through this campaign, Ripple+ sets itself apart as a brand of authority and transparency. It’s a statement that goes beyond education, this is about accountability. By confronting harsh truths head-on, the brand reinforces its commitment to trust and safety in the vaping space.
Penalty Box
- Agency: Publicis Canada
- Client: Haribo
HARIBO’s latest spot, “Penalty Box”, is a refreshingly sweet play on contrasts: tough hockey players, and a handful of gummy bears. All voiced by young children.
What makes this campaign stand out is how directly it channels the brand’s spirit: playful, cross-generational joy, made even more charming by the unscripted dialogue. The result is a moment that feels real, not staged. Just like sharing candy with friends, it’s simple and sweet.
By pairing HARIBO with Canada’s favourite sport with, the brand hits home for families. It’s a reminder that HARIBO is for everyone - even those who might be a few teeth short, children and hockey players alike.
Calls on Calls
- Agency: Publicis Toronto
- Client: N/A
PUBLICIS TORONTO’s "Calls on Call" empowers women to reclaim public spaces. In collaboration with partner agencies, the team launched a simple yet powerful tool, an app that offers scripted audio calls and emergency features to support women in moments of vulnerability.
What makes this campaign stand out is how it builds on existing social behaviour. By listening to both the data and the digital world, from national safety stats to DIY TikTok safety hacks, the agency elevated an organic idea into a sharp actionable solution through the use of sophisticated digital tools.
The result positions Publicis Toronto as a creative partner that doesn't just talk purpose, but delivers it. By bridging empathy and innovation, the agency proves its ability to turn everyday insights into meaningful, actionable tools that make people’s lives safer and better.
BBQ Grill
- Agency: Publicis Dubai
- Client: Jeep
Jeep UAE has expanded its brand with the launch of a limited-edition BBQ grill, inspired by the iconic seven-slot grille of the 2024 Wrangler. Known for adventure and rugged capability, Jeep continues to evolve from an automotive brand into a full-fledged lifestyle experience.
This unique BBQ grill blends functionality with Jeep’s ethos of exploration and design, offering enthusiasts a new way to connect with the brand. With its exclusive limited run, the grill positions Jeep as a key player in the premium outdoor lifestyle market, making it a coveted item for both Jeep and BBQ fans alike.
The Jeep BBQ Grill was gifted to members of the Jeep community, as well as outdoor and BBQ enthusiasts ahead of the outdoor adventure season in the UAE.