Branding + Design
I’m a multidisciplinary designer with over a decade of marketing experience and six years in creative execution—spanning brand development, campaigns, content strategy, and storytelling. I thrive where strategy meets design, delivering purposeful, on-brand work that connects and converts. From leading seasonal cookbooks to driving multi-channel campaigns, I bring a hands-on, solutions-driven approach to every project.
COMPASS GROUP
Corporate Branding
As a lead designer at Compass Group, I developed creative campaigns, seasonal print materials, and digital content for workplace dining across Fortune 100 clients. The work spanned branding, photography direction, UX layouts, and culinary storytelling for a wide range of audiences.
Notably, I led the design of the 2023 CONNECTIONS Cookbook, a 150-page seasonal collection featuring 40+ recipes, promoted across digital and social channels. The book was promoted globally by Verizon, on a live stream, driving traffic to our social platforms and internal websites. Through this campaign, we successfully raised over $5,000 for a Verizon charity.
LANGE COMPANIES
Social Media Campaigns
Led design for digital content supporting Tom Lange and Seven Seas’ marketing efforts. From concept to execution, I crafted infographics and social posts that simplified product messaging, aligned with brand strategy, and encouraged audience engagement across platforms.
WEB + DIGITAL DESIGN
Whistle Creek – Website & Marketing Collateral
For Whistle Creek Apiaries, I designed a responsive website, integrating my recent UX design course learnings. Understanding the challenges small businesses face in establishing an online presence, I focused on creating an intuitive site structure, optimizing navigation, and ensuring mobile-friendly access to help customers connect with their brand. User experience is the center of every project I work on, ensuring designs are both visually compelling and functional.
In addition, I developed complementary marketing collateral to enhance visibility, including postcards and social media graphics, all crafted with care to reflect their passion for beekeeping and commitment to quality.
VIDEO + MOTION
I have created engaging video content for various projects, ranging from promotional videos to social media reels. My focus has been on storytelling, ensuring each video resonates with the target audience and aligns with the brand’s goals. While I have a strong foundation in video production, I am eager to expand my skills in motion graphics to enhance my storytelling capabilities and bring even more dynamic visual experiences to life. Attending the Adobe MAX conference sparked my love for stop motion, inspiring me to explore new creative techniques that add depth and uniqueness to my work.
ILLUSTRATION
Self-taught in Adobe Fresco, I explored digital illustration as a way to sharpen my storytelling through art. My work ranges from custom designs to digital paintings, all focused on storytelling through visuals. I’m excited to apply these illustration skills to future marketing campaigns, where I can merge creativity and strategy to craft engaging, one-of-a-kind visuals that elevate brand messaging.
Hi, Nice to meet you!
I excel in dynamic, creative environments and am excited to bring my expertise to your vibrant company culture. I'm all about collaborating and brainstorming, then working autonomously to develop high-quality content that boosts brand messaging and drives results.
I take my work seriously, but not myself. I love a good brainstorm session and believe that a little humor goes a long way in keeping creativity flowing.
I love exploring Colorado with my Shar Pei Lab mix, Zenya, and spending time outdoors. When I’m not outside, you’ll find me diving into movies and TV shows or getting creative in the kitchen, honing my culinary skills.
Let’s connect— I’d love to learn more about how I can contribute to your team! Cheers, Danielle