We continue with our Creative Challenges following our Creative Trends forecasts for 2025. This time we are Focusing on Levity and Laughter to add some fun to the challenges, so we asked our contributors to capture moments of joy, playfulness, and lighthearted energy to bring a sense of fun and positivity to their images.
Header image from Milou Dirks.
Keywords: girl, playful, snow, winter, gloves. Good keywords, that are descriptive and precise.
This is a fun image, showing us a joyful wintery moment. The snow adds dynamism to the composition, creating an engaging visual effect with the scattered snowflakes. The warm tones of the person's clothing contrast nicely with the cold environment, adding depth to the scene. The photo has a strong appeal for use in winter-themed marketing campaigns or promotional materials for winter travel destinations. The rustic cabin background suggests themes of coziness and retreat, making it suitable for content related to winter getaways or lifestyle blogs focusing on seasonal activities. Focusing on the snowball and not on the model makes us feel like the important thing is the fun you will have, and not so much the person who is having it.
Keywords: girl, rain, levity, joy, play. Maybe "levity" here is no so relevant, even though is the title of the trend. Even "autumn" or "umbrella" could have more importance here.
The image captures a charming and playful moment with the child holding up the blue umbrella handle, and the colorful floral-patterned jacket adds vibrancy and a sense of joy to the scene. The brick wall and pavement background provide a neutral setting that contrasts well with the bright colors of the jacket and umbrella. However, the slanted lines of the brick wall could lead to a rejection. Also, a wider crop where we can see more of the scene, like the whole umbrella, could be more visually appealing.
Keywords: boy, smile, breakfast, home, childhood. I would have added the words "dinosaur" or "toys" in the top five, and maybe move "childhood" to a later position. Other than that, good keywords.
The playful interaction between the child and the toy dinosaurs creates an engaging and whimsical scene that can evoke nostalgia and joy. The bright colors of the toys contrast nicely with the more muted tones of the kitchen, drawing attention to the main subjects. This image could be used in various contexts such as advertisements for children's toys, family-oriented products, or food brands targeting young families. It could also be suitable for editorial content related to parenting tips, children's activities, or home life. The universal theme of childhood play makes it versatile for multiple uses across different media platforms.
Keywords: summer, girl, fun, laughing, fountain. I would have used "water" instead of "fountain", since it is not visible, but the rest of the keywords are well.
This Generative AI image stands out for its energy and dynamism. I see it highly versatile and relevant for themes such as summer, happiness, childhood nostalgia, and outdoor lifestyles. It would also work to explore topics such as embracing life's simple pleasures, the psychology of happiness, or family-friendly summer activities. To enhance its commercial usability, a version with negative space on one side could provide more flexibility for text placement in marketing materials. A slightly wider crop might also make it more adaptable for various layouts.
Keywords: woman, enjoy, laughter, pearls, happy. Good keywords, I can't add anything there.
We have selected this image because we loved the model's authenticity and her joyful expression. The composition is good, and the color and lighting are well balanced. All this creates an intimate and authentic moment, that can have a great impact on the viewer. However, I am certain that the image would be rejected for technical reasons since it is slightly out of focus. And it is a shame because, as we said, this could resonate with customers and has a lot of potential value.
Keywords: woman, laugh, home, kitchen, dog. Good descriptive keywords.
This image beautifully captures a warm and authentic moment , creating an instant emotional connection with viewers. The natural lighting streaming in from the window enhances the soft and inviting atmosphere, while the well-balanced composition makes it visually appealing, although a slightly wider crop might also provide additional adaptability for various design formats. The background elements, including the kitchen setting, plants, and fresh produce, add interest without overwhelming the focal subjects. The photo is well-suited for pet-related products and home and lifestyle brands, like well-being, and domestic happiness, thanks to its engaging, organic feel, making it appealing to lifestyle influencers and pet care brands.
Keywords: happy, girl, asian, field, dance. Those are good descriptive keywords, but I would also add something related to the feeling of the image, like "joy" or "freedom", instead of "dance", that I don't find as relevant to have it on the top ten.
This image conveys a powerful sense of freedom and movement, with the girl’s flowing hair and posture adding to its energy. There is a clear enjoyment of the open field, evoking feelings of serenity and self-expression. The composition is well-balanced, with the subject slightly off-center, drawing the eye naturally through the scene. The dark floral dress stands out beautifully against the golden grass and the expansive blue sky, adding depth and richness to the image’s visual storytelling. Although a slight adjustment to the crop, reducing the sky’s dominance, could help place more emphasis on her, but we would be sacrificing room for copy. Overall, this image is a stunning and versatile visual with strong emotional and commercial appeal, making it highly relevant for brands and content centered on nature, well-being, and personal growth.
And now, for our favorite image for the Levity and Laughter Creative Challenge...