In a quiet corner of Chiang Rai, surrounded by towering trees planted by their father and a river right at it's footstep, Kwuan re-opened The Wanderer. A Cafe born again from loss.
The Wanderer began as a dream between a Thai family — a father, mother, and two daughters.
Once a bustling restaurant with thirty staff, the floods had washed it away, leaving only land, memory, and the desire to start again. “The flood destroyed it all,” Kwuan recalled. “We lost our home, our business, even my recipes.”
But even in loss, something inside her remained. She said, “My hands are remembering.”
Through baking and fermenting, they learned patience. How good things take time.
“Sometimes we want to stop,” Kwuan admitted. “But a day without doing anything feels meaningless.” They faced endless challenges: failed recipes, long hours, customer expectations for the old café, and the constant pressure of rebuilding from nothing.
Yet, through it all, they learned patience and balance. “Fermenting taught us something,” she said. “You can’t rush it. You have to wait for balance, for the right time.”
“A brand lives like a person,” she reflected. “It changes, it grows. You don’t have to fight to keep it the same.” Their journey isn’t just about bread or business; it’s about starting again, letting go, and finding peace in what remains.
“If you cannot sell anything that you bake, would you still bake? And I said yes. So just keep doing — that's it. That's love"
Thank you Kwuan for sharing your heartfelt story. I love what you're doing and your love for your craft. It's rare to find that. :)
Created to create.
Credits:
Imshonjc