DESIGN PROJECT A2 DVB303 Tom Allen n11241365

PROJECT STATEMENT

Created in this project is a fictional new and upcoming indie band, The Two Minute Spins, focusing on a target audience of young adults and university / high school students immersed in music culture. The creation of the band is used as a tool to explore the visual storytelling of a band, allowing the media surrounding the fictional band to be used as a medium to create personality, emotions and culture, through visuals alone.

As well as this, exploring the design choices and styles bands utilise in the current day and age, allows me to build real world skills in music brand creation, allowing me to both gain skills to be utilised in the field, while also testing my coherence and adaptability through stylistic choices. This discovery and understanding will be brought upon through the mediums of photography, album covers, posters, band caps, tote bags etc., allowing for a refinement of design skills that real world professionals would also have to create.

The outcome of the project will be a coherent, unified band brand identity, having the designs illustrate the bands personality and perceived emotion of their music through visual designs.

The project will be completed through following the tasks I have set myself in the project timeline throughout the weeks. The aim of the timeline is to both allocate myself enough time to put in the greatest amount of work to achieve a successful outcome while also allowing time focused on other subjects and areas in my life.

Even with designated weeks put aside for specific objectives in the timeline, some concerns arise as to the success of the final outcome of the project. Being that a multitude of the outcomes of the project demand for a physical product to be produced by the final presentation day, problems arise as to whether or not the outcomes will actually be fabricated and visualised. Being that these merchandise designs are of paramount importance to the outcome of the project, not only for creating a more complete end product but also as to gain knowledge and real world experience in the process of getting merchandise such as these created. To solve this possible problem, significant research will be undertaken early on in the project such as getting materials primed and print ready, researching gatefold vinyl cover printing, sourcing and printing on tote bags, etc. This step in the process would start as early as week 10 and week 11 as to be sure that the project is to be completed to the best of my ability.