NEW YORK AUTO SHOW 2024 OVERVIEW

EXPERIENCE MORE!

"We love auto shows. There is no better place to test the reaction of people (to our products) than a good auto show."

José Muñoz, President & Global COO, Hyundai Motor Company, and President and CEO, Hyundai & Genesis Motor North America

The 2024 New York Auto Show signaled a robust return to form as a vibrant showcase for the latest innovations in the automotive world, drawing attention from industry professionals, media, and car buyers alike. The return of automakers, along with the introduction of exciting new exhibits, played a pivotal role in reigniting interest and excitement around the event.

The Show’s important business-to-business conference and networking role were stronger than ever with enhanced programs from the Automotive Forum, World Car Awards, MediaPost Marketing Conference , and the World Traffic Safety Symposium bringing together top industry leaders from the automotive, media, financial, marketing, and automotive safety sectors during the Show's media and industry days.

Some of the highlights of the show during the public days included new vehicle launches, four ride-a-longs, a celebrity car exhibits featuring cars owned by Elvis, Michael Strahan, Kareem Abdul-Jabbar, Princess Grace of Monaco, Tracy Morgan, a unique Porsche Collection, two aftermarket and custom culture events. These attractions helped make the New York Auto Show one of the most successful in recent years.

NEW HIGH FOR CAMP JEEP, THE FORD BRONCO OFF-ROADEO EXPERIENCE, & HYUNDAI TEST TRACKS

Riders on Camp Jeep, celebrating 20 years in New York, were shaking with excitement on the super intense Camp Jeep ride up the 40-degree gradient 28-foot tall Mountain, not to mention the stair climber, extreme break-over, and 30-degree banked wedge obstacle course.

The inaugural Ford Bronco Off-Roadeo Adventure Ride became a fan-favorite with attendees signing up to ride in the Bronco on the Ford Off-Rodeo track in huge numbers. The track allowed riders to experience the thrills of off-roading and dramatic maneuvers, all from the safety of the Convention Center's inner roadway.

The Hyundai IONIQ 5 N was this year's World Performance Car of the Year Award winner and the Hyundai EV Test Track gave attendees the chance to ride in it for the very first time and experience the vehicle firsthand while the drivers explain and demonstrate key vehicle features while driving around the track.

“The return of several important automakers and the addition of new and exhibiting exhibits helped boost attendance, and we're especially pleased with the strong interest in electric vehicles."

- Mark Schienberg, New York Auto Show president

30-Second Sizzle: Click above to see why the crowds love the New York Auto Show.

Public days

DEMYSTIFYING ELECTRICS

Electric Vehicle Ridership Skyrockets

The Show expanded its multi-brand Electric Vehicle Test Track this year to provide an even more exciting course for attendees to ride around. In addition to the Show's Test Track, the Show brought together companies and organizations who play a critical role behind the scenes to make sure that the transition from gas to electric is seamless. Ridership on the New York Auto Show's EV Test Track rose 20% over 2023 with show attendees more engaged than ever in their desire to experience and learn about electric vehicles. The track included vehicles from Chevrolet, Cadillac, Kia, Lucid, Nissan, and Volkswagen

Many consumers attending the Show were looking to purchase their first electric vehicle and the Show provided a one-stop shop for them. From electric vehicles and charging technologies to consumer awareness programs, this year's Show includes an EV exhibition featuring a 95,000-square-foot Electric Vehicle Test Track located on Level 1 of the auto show. Vehicles available for test drives include Chevrolet Equinox EV, Chevrolet Blazer EV, Cadillac Lyriq, Ford F-150 Lightning EV, Lexus RZ, Lucid AIR, Mustang Mach-E, Kia EV9 SUV, Volkswagen ID.4, and Nissan ARIYA models.

"From learning about the latest tech to taking a ride in cutting-edge electric vehicles, there is something for everyone at this year's New York Auto Show."

-- New York Auto Show Chairman Oliver Brodlieb

Brands Return

BRAND AWARENESS IS KEY FOR RETURNING OEMS

Brand awareness is key to vehicle sales and the Show saw the return of some of the most important brands this year. Porsche created an incredible presence with three debuts and an impressive display while dealer groups and local market associations helped ensure that 12-month intenders had vehicle representation from Honda, Acura, INFINITI, Porsche, Audi, and Polestar to add to their shopping lists. The response by show attendees was incredible as they compared models at the beginning of the important springtime buying season.

AUTOMOTIVE FORUM

AUTO FORUM LEADS THE CONVERSATION

The 2024 New York Automotive Forum welcomed more than 400 attendees for a day of discussions and presentations on leading industry issues, including economic conditions, forecasts, OEM updates and the growth of electric vehicles. Hosted by NADA, J.D. Power, and the New York International Auto Show, the Forum featured insights and analysis from a lineup of top executives including Jose Munoz, president & global COO, Hyundai Motor Company; Dimitris Psillakis, head of marketing and sales, Mercedes-Benz Cars North America; Jack Hollis, EVP of Sales, Toyota Motor North America; Marissa West, President and SVP General Motors North America; and Elena Ford, Chief Dealer Engagement Officer, Ford Motor Company.

Muñoz recognized the significance of consumers interacting with the vehicles in person, evidenced by Hyundai’s strong presence in auto shows across markets.

“We like people who like cars,” he said. “People like coming to the shows – seeing the cars, experiencing cars.”

Active participation in auto shows is better for the company, Muñoz said. It provides opportunities for consumers to experience and test drive vehicles they may not have previously considered – like electric vehicles.

Jack Weidinger, GNYADA Chairman, set the stage for the Forum with a reminder of the role franchise dealerships play in the industry and their local communities as employers, investors, philanthropists, and entrepreneurs.

"Consumer preferences require us to adapt and invest in new technologies, train our employees, and push for widespread high-speed charging infrastructure," said Weidinger.

Other speakers throughout the day included Patrick Manzi, chief economist at NADA, and Thomas King, president of data and analytics division and chief product officer at J.D. Power, who provided an industry forecast with an anticipated 15.9 million total sales in 2024.

“We have a strong labor market and households are in a good position to spend,” says Patrick Manzi, NADA chief economist. “I expect consumer spending is going to continue to pick up and grow this year.”

A key topic of discussion was the importance of dealerships and how they are on the front line on the road to an electric future. nationwide is affecting all aspects of automotive retail. The manufacturer executives echoed the same theme throughout the day: their dealer networks are critical to the success of their business and the happiness of their customers.

“We can’t move forward without dealers. We need them.” – Elena Ford, chief dealer engagement officer at Ford Motor Company

“If we continue to listen to our dealers, we’ll have the right answer.” – Jack Hollis, executive vice president of sales at Toyota Motor North America

“I became a hard fast believer that dealers are a competitive advantage,” said Marissa West, the newly appointed president of General Motors North America

John Casesa, Guggenheim Partners senior managing director, predicted more manufacturers engaging a franchised retail network:

“When I see VinFast, probably BYD using the dealer network, it makes all the sense in the world,” he says. “It is a tremendous amount of distribution, relationships, and expertise overnight.”
PRESS EVENTS

DEBUTS MAKE GLOBAL NEWS

The New York International Auto Show is one of the most important events on the car industry calendar and every spring, the automobile industry descends on Manhattan to showcase its latest and greatest models in a bid to win over buyers during the all-important springtime buying season. This year's show was no different, with a host of new debuts from both domestic and international brands.

Among the vehicles unveiled and displayed this year: The 2024 Porsche Macan EV, 2025 Porsche Taycan Turbo S, 2025 Polestar 4, 2025 Kia K4, 2025 Nissan Kicks, 2025 Hyundai Tucson, 2025 Hyundai Santa Cruz, 2025 Hyundai Santa Cruz XRT, Genesis Neon concept, Genesis GV60 Magma concept and the 2025 INFINITI QX80.

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Opening Press Breakfast & WORLD CAR awards

WORLD CAR AWARD WINNERS ANNOUNCED IN NEW YORK

Celebrating its 20th Anniversary at the New York Auto Show, the 2024 World Car Finals concluded with a double win for Kia EV9 which won the overall 2024 World Car of the Year title, and the 2024 World Electric Vehicle. Visitors to the Show were able to see, explore and ride in the new EV9 on Show's EV Test Track.

“For EV9 to be awarded World Car of the Year and World EV of the Year is really, really incredible," said Seungkyu Yoon, President and CEO of Kia North America.”

THE 2024 WINNERS: KIA EV9 – World Car of the Year; KIA EV9 – World Electric Vehicle of the Year; BMW 5-SERIES – World Luxury Car; HYUNDAI IONIQ 5 N – World Performance Car; VOLVO EX30 – World Urban Car; TOYOTA PRIUS – World Car Design of the Year

This year's World Car Person of the Year was Adrian Newey, OBE, Chief Technical Officer of Red Bull Racing.

INDUSTRY EVENTS

TACKLING EV ADOPTION CHALLENGES

The New York Auto Show officially opened the largest indoor EV Test Track ever constructed at the Show with a press conference that included leaders from the automobile industry, dealer associations, government agencies, and utility companies laying out plans for mass EV adoption and electrification. The assembled media heard from the experts on topics ranging from consumer demand, sales forecasts, EPA standards, barriers to switch, infrastructure needs, incentives, education, awareness, and collaboration between manufacturers, government agencies, and other stakeholders.

SPEAKERS

  • J.D. Power – Elizabeth Krear, Vice President, Electric Vehicle Practice: Addressed EV growth in 2023, the lag with mass market EVs and a revised forecast for 2024
  • Alliance for Automotive Innovation – John Bozzella, President & CEO: Discussed the future is electric: a shared and realistic vision of success when it comes to automotive electrification in the U.S.
  • New York Power Authority – John Markowitz, Senior Director, eMobility: Expanding charging infrastructure across New York State, encouraging consumer adoption of EVs and making it easier and more convenient to drive electric
  • National Automobile Dealers Association – Mike Stanton, President & CEO: EPA's final greenhouse gas emissions rule and consumer demand for EVs
  • Cision Brandwatch – Carlos Quirola, Senior Technical Consultant: Leveraging technology and data to help EV brands make sound business decisions

The discussion was moderated by Mark Schienberg, president of the New York International Automobile Show.

putting safety first for three decades

REDUCING FATALITIES BY HARNESSING DATA

NTSB CHAIR KEYNOTES LIVE FROM BALTIMORE BRIDGE COLLAPSE SITE

National Transportation Safety Board Chair the Honorable Jennifer Homendy, who oversees the nation's investigative agency responsible for civil transportation accident investigation, joined the Symposium live via satellite from Baltimore, from where the NTSB was actively investigating the shipping vessel strike of the Frances Scott Key Bridge, which subsequently collapsed.

For more than 30 years GNYADA has sponsored the annual World Traffic Safety Symposium bringing in leaders and addressing important traffic safety topics from the floor of the New York Auto Show. The 2024 Symposium focused on Harnessing Data to Reduce Traffic Fatalities. The program featured remarks from the nation’s top safety officials and experts and included a panel focused on the state of knowledge concerning traffic crashes, and important research being conducted to better understand both the human and design factors that are impacting these crashes.

Homendy was joined later in the program by Essie Wagner, Director, Office of Behavioral Research National Transportation Safety Board, Dr. Joyce Presley, Associate Professor of Epidemiology at Columbia University, Eric Toeh, Director of Statistical Services at the Insurance Institute of Highway Safety, Leah Walton, Transportation Safety Specialist, National Transportation Safety Board, and Mark F. Schroeder, Commissioner, New York State Dept of Motor Vehicles.

I call on every stakeholder to do their part — not just road users. Yes, drivers have a role to play — an important one. But, if we’re going to reduce traffic fatalities, we must think beyond the driver’s seat, beyond behavior.

Honorable Jennifer Homendy, NTSB Chair

Emergency Safety Solutions Co-founder, Stephen Powers, gave a special presentation and the hugely popular Student Safety Design Competition rounded out the morning event. The Grand Prize winner was Angela Ebron from Montclair State University, with the “Vision Shield” design concept. The competition provides scholarships and cash prizes are awarded through the generosity of industry supporters: Nissan, the National Road Safety Foundation, and the Greater New York Automobile Dealers Association.

Automotive Marketing Conference

TOP AUTO MARKETING & MADISON AVENUE EXECUTIVES CONVERGE IN NEW YORK

Automotive marketing helps car companies automakers create brand awareness, generate leads, and ultimately boost sales so it is no wonder that the MediaPost Automotive Marketing Conference is one of the most important marketing conferences of its kind. It brings together automotive advertising and marketing executives and the creative agencies that support them to the New York Auto Show each year for a day-long program of discussion and debate.

"The MediaPost conference at the New York Auto Show is one of the most important events on the calendar, bringing the auto industry and marketing supplier companies together for important conversations," says Tanya Gazdik, Automotive Editor at MediaPost. "Our attendees tell us regularly that it's their favorite event of the year -- there's a reason that the conference room is full all day long.

Auto executive speakers at MediaPost’s New York conference this year included:

Russel Wager, Vice President, Marketing, Kia; Andrew Savvas, Chief Sales and Marketing Officer, Volkswagen; Kim Ito, Vice PresidentMarketing, Mitsubishi; Dedra DeLilli, Group Manager, Sponsorships and Auto Shows, Toyota; Jen Brace, Chief Futurist, Ford. Alexia Kurz, Experiential Marketing Manager, MINI; Shelly Pratt, Associate Director, Marketing Operations, INFINITI; and Bridget Hanrahan, Associate Director, Marketing Operations, Subaru.

Advertising industry executive attendees included:

Automotive Marketer of the Year, Russell Wager, vice president, of marketing Kia America with Susan Lacher of the Koeppel Auto Group who was honored with the prestigious award for Best Campaign/Activation for a Dealer Group for the Koeppel Kares social responsibility initiative.

Congratulations to all the 2024 Honorees:

  • Automotive Marketer of the Year, Russell Wager, vice president, marketing, Kia America.

• Automotive Agency of the Year: Carmichael Lynch (Subaru)

• Best Integrated Campaign (Three channels or more, including online): Kia for the “Binky Dad” campaign for the Kia Telluride (David+Goliath)

• Best Electric Vehicle Campaign or Activation: Nissan "Lofi Girl" for Ariya (TBWA/Chiat/Day NY)

• Best Social Campaign: Lincoln "Matthew McConaughey's Road Trip" (Hudson Rouge)

• Best Multicultural or Interest Group Campaign: Hyundai for "Cautionary Tales" campaign (Lopez Negrete Communications)

• Best Interactive Execution or Campaign: Lucid Motors for its completely redesigned website (Code and Theory)

• Best Campaign/Activation for a Dealer Group: Koeppel Auto Group for its "Koeppel Kares" social responsibility effort

making headlines

MEDIA-BLITZ BOOSTS BRAND AWARENESS

12.4 BILLION+ ONLINE, PRINT, TV & RADIO IMPRESSIONS

The New York Auto Show continues to be a powerhouse in media attendance and coverage and one of the biggest drivers of television, print, and online news stories with coverage of the Show reaching thousands of traditional and social media outlets in every corner of the globe.

Total Audience Reaches 12.4B+

Source: Critical Mention "New York Auto Show" January 1 to June 1, 2024

TELEVISION, PRINT, ONLINE, RADIO, SOCIAL MEDIA COVERAGE EXCEEDS ALL EXPECTATIONS

ONLINE + PRINT AUDIENCE: 10.1B+
Every television network, major cable station, print, radio, and online media outlet covered the Show.

Television highlights include New York’s #1 local station, WABC, which produced a one-hour live television special “NY Auto Show: In the Fast Lane”.

TELEVISION AUDIENCE: 94M+
https://abc7ny.com/in-the-fast-lane-new-york-auto-show-international-channel-7/14565962/

In addition to appearing in automotive media outlets around the world, the New York Auto Show is uniquely positioned in the heart of Manhattan to take advantage of the consumer and lifestyle media that call New York City home.

https://livewithkellyandmark.com/homepagemodules/homepagefeaturemodule/2024-auto-show/

ABC’s Live with Kelly and Mark show, the number-one-rated morning show, featured four vehicles every day for the five days leading up to the Show. A total of twenty vehicles from exhibitors were chosen and were broadcast live across the country. Here they are:

RADIO AUDIENCE: $1B+
BEING SOCIAL

BOLD NEW CONSUMER OUTREACH

'EXPERIENCE MORE' is the New York Auto Show's e-newsletter that reaches over 200,000+ subscribers. It gives readers an inside look at all the incredible vehicles and exciting events taking place at the Show.

#NYLOVESCARS

The 2024 New York Auto Show’s digital marketing strategy consisted of multiple campaigns across Google, Facebook, and Instagram. Campaigns were strategically constructed to generate awareness, target past show attendees, increase website traffic, and boost ticket sales. With a mix of objectives across different audiences and platforms, the campaign was a great success.

  • The Show reached over 12 Million accounts, an increase of 46.34% from 2023.
  • Organic social media engagements during the show period surged by an impressive 332.2% compared to the 2023 show.
  • During the 10-day show period, Instagram alone, achieved 1.76 million impressions.
  • The average engagement rate increased to 18.75%, marking a substantial increase of 14.36% from the 2023 engagement rate of 4.39%.

'AS IT HAPPENS' WEBSITE

With a bold new look, the 2024 New York Auto Show website was updated in real-time and designed to be a must-use tool for show-goers. With interactive and exciting imagery the site captured the excitement of the Show with highlights, experiences and trending topics.

WWW.AUTOSHOWNY.COM
  • The Auto Show website WWW.AUTOSHOWNY.COM had a 50% increase in views with over 1.6 million visits and half-a-million active users.
OPENING DAY

STARS, CARS (OLD & NEW) DRIVE OPENING DAY CELEBRATIONS

Actor-comedian Tracy Morgan headlined the Show's Official Opening Day ceremonies along with special guests from the automotive and arts world. Up-and-coming 'artist in residence' Henri joined the parade along with Auto Show Chairman Oliver Brodlieb, and the US Marine Marching Band, while ABC sports anchor Ryan Fields emceed the event.

THE RED CROSS, DONATE LIFE & FIRST RESPONDERS DAY

The 2024 New York Auto Show partnered with Donate Life New York State -- a non-profit organization with the mission to increase organ, eye, and tissue donation and ensure a life-changing transplant for every New Yorker in need -- DMV Commissioner Mark Schroeder, and comedian Tracy Morgan with a press conference on Opening Day. In addition, the Auto Show donated $25,000 to the American Red Cross to equip an Emergency Response Vehicle with necessary emergency supplies and also announced First Responders Day to allow, police, fire, and EMTs free access to the Show.

GOVERNOR HOCHUL AND TRACY MORGAN CALL ON NEW YORKERS TO JOIN DONATE LIFE REGISTRY

DMV Commissioner Mark Schroeder representing Governor Kathy Hochul, and Tracy Morgan joined the Department of Health to encourage New Yorkers to give the gift of life by joining the NYS Donate Life Registry. April marks National Donate Life Month, which shines a spotlight on the urgent need for organ, eye and tissue donors.

“It only takes a moment to enroll, and that moment can end up saving lives. I encourage all New Yorkers to join Tracy Morgan and me and donate life,” New York State Governor Kathy Hochul.

Actor and comedian Tracy Morgan underwent a kidney transplant in December 2010, which he credits with saving his life.

Tracy Morgan said, “I am living proof of the benefits of organ donation, and it has allowed me to show people that you can go on and live a full life when you find a match. My donor saved my life and by enrolling in the New York Donate Life Registry, you could help save many others.”

Actor and Comedian, Tracy Morgan

CAR buyers paradise

2025 SHOW DATES

April 16&17 (Media) and April 18-27 (Public)