The client
Dappy is redefining the booze-free beverage experience. Founded by Maddy Frank, a wellness enthusiast on a mission to make socializing without alcohol fun, Dappy offers non-alcoholic drinks infused with feel-good ingredients—no sugar bombs or boring flavors here. Frustrated with the lack of exciting options when choosing not to drink, Maddy created Dappy for people who want to stay present, laugh loud, and remember every moment. She came to KBL early in her journey and we jumped right in—helping bring her bold vision to life.
How We Helped
Dappy came to us with a powerful vision and a products still in formulation. Our mission was to create a brand that felt vibrant, intentional, and fun—something that would challenge the norms of social drinking and resonate with wellness-minded consumers. From crafting a confident, modern brand identity to designing standout packaging for two drink varieties, we ensured every element communicated Dappy’s feel-good, alcohol-free spirit. The final brand is bright, bold, and built to make sober sipping something to celebrate.
KBL Services:
- Brand Identity and Development
- Can and Box Packaging Designs
Our Strategy
Every successful branding project starts with three key objectives: defining the product’s unique value proposition, capturing the customer’s attention in three seconds or less, and ensuring the product authentically represents the brand’s identity and values. These ideas guide us from the very start, helping us stay on track and deliver final designs that not only looks amazing but also feel true to the brand.
Product Value Proposition
Crafted for mindful, modern socializers, Dappy is a refreshing beverage designed to replace alcohol without sacrificing fun. Lightly caffeinated and low in calories, it features a blend of adaptogens—natural substances known for their potential to support wellness and cognition. The result is a feel-good drink that keeps you energized, present, and ready to remember it all.
Capture the customers attention in three seconds or less
In a growing market of non-alcoholic beverages, shelf impact and instant recognition are everything. To make Dappy memorable—on store shelves or across a party—we focused on standout design choices that blend fun, function, and visual clarity.
- We created a signature box and can design structure, with a bold black bar anchoring the bottom of the packaging.
- Key messaging lives within the black bars—like “booze-free functional drink" and a quick breakdown of adaptogens—making it easy to educate at a glance.
- Bright, bold colors and playful swirl patterns visually communicate Dappy’s energetic, social vibe.
Ensure the Product Represents the Brand
It was important that Dappy’s branding felt like a true reflection of its mission—fun, social, and proudly non-alcoholic. Every design element was crafted to express the brand’s energetic personality while making it feel right at home at parties, bars, and other social settings.
- The bright, bold color palette and swirling design reflect Dappy’s playful, feel-good spirit.
- A subtle smile hidden in the “A” of the logo adds a clever, friendly touch that reinforces the brand’s playful tone.
- Clear, front-and-center messaging like “booze-free functional drink” makes the product’s purpose unmistakable.
- The overall design ensures the products fit in wherever drinks are poured—while standing out for all the right reasons.