Welcome to ATP Business Insider for Q1 2025.
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1. ONEVISION
This quarter, we reflected on the landmark progress we've made with the ATP Player Retirement Plan.
Thanks to OneVision, the programme expanded to support more players than ever before in 2024.
Hear Andrea Gaudenzi share his thoughts on the initiative...
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After the first two ATP Masters 1000 events of the season, here's how the ATP Masters 1000 & Nitto ATP Finals Bonus Pool standings shaped up...
With over $4.5 million on the line for the winner, there's 8 events left to battle it out.
Next up, Monte-Carlo.
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2. BUSINESS & PARTNERSHIPS
The ATP Challenger Tour expanded its global reach to bring its world-class tennis to more fans around the world.
Thanks to new partnerships with Tennis Channel and other broadcasters, events are now being shown in over 30 countries.
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In January, we forged a multi-year global partnership with Polaroid Eyewear.
The iconic eyewear brand becomes our Official Eyewear Partner through 2027.
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CEO Massimo Calvelli attended the FII PRIORITY Summit in Miami in March.
To talk all things...
🎯 Putting fans at the heart of the business
📈 New investment opportunities for tennis
🤝 Deepening collaboration with the WTA
🇸🇦 ATP’s expansion in Saudi Arabia
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3. TOUR
We broke new boundaries this quarter with the introduction of Live Electronic Line Calling across all Tour events.
Bringing more accuracy to the game than ever before.
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The Argentina Open made history in February, successfully hosting our first clay court tournament with Live ELC.
Take a look at some of the close calls it helped us make...
Want to know how it all works? Check out our explainer video...
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That's not all. We also launched Video Review at every ATP Masters 1000.
Marking a huge step forward in officiating standards.
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We're making strides towards delivering ball centralization. Check out how we aligned for greater consistency this quarter compared to 2024...
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A new year meant it was time to announce our 2025 Player Advisory Council, elected to serve as a voice for players in all major decisions.
It's important for me to have an opinion in these meetings, to be the voice of everyone who elected me and to put the new and fresh ideas on the table to move forward.
- Jaume Munar
Congratulations to the Class of 2025.
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Finally, the third edition of the ATP Business Education Programme got underway in Miami.
Designed to support and empower players for life beyond tennis, participants in the programme explored...
🚀 Emerging trends shaping the sport industry
📈 Sports data and streaming
🪙 Financial management for tennis players
🏟️ Event & venue management
Next up, Madrid.
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3. MARKETING
This quarter, we took our brand storytelling to new heights with the launch of our global marketing campaign, It All Adds Up.
With the It All Adds Up campaign, we’re inviting a new generation of fans to experience the magic of men’s professional tennis. Through bold and creative storytelling, our goal is to grow the sport, deepen engagement, and cement the ATP Tour as a cultural touchpoint worldwide.”
- Andrew Walker, SVP Brand & Marketing
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Not to mention, some very familiar faces came to support the players...
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Our Athlete Marketing team delivered fresh content to 284 players this quarter.
With all this in motion, our socials keep getting stronger, with over 11.3 million new followers on our platforms.
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4. PR
A round-up of coverage created by the ATP PR team in Q1:
🎾 3,571 player appearances
⭐ 1,780 STARS appearances
🎤 1,767 post-match media interviews
🎥 1,191 TV Interviews
Take a look at the highlights...
Plus, we teamed up with some well-known digital platforms including 433, House of Highlights, Barstool Sports & Whistle Sports to tap into their combined audience of 217.3 million.
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5. LEADERSHIP
This quarter, we welcomed Yash Shah to the ATP as our Chief Financial Officer.
Yash brings a wealth of experience as a seasoned financial executive, most recently from his role overseeing financial operations for the IRONMAN Group.
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Joey De Beer joined the ATP team as Vice President of Sports Science and Medical.
Joey has over 30 years of experience in physiotherapy and high performance sports science, most recently as Head of Sports Science and Medicine at Tennis Australia.
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6. WEB3
In Web3 news, we revisited our latest project, Momentum. Watch our wrap-up film to see the story unfold...
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7. ATP SERVES
Together with Infosys, we launched a bigger and better Carbon Tracker.
Introducing new features to make it easier than ever for players to track and offset their carbon emissions when travelling on Tour.
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Plus, we celebrated our 2024 winners.
They split the $100,000 prize pool between six charitable causes, supporting efforts from reducing air pollution to removing plastic waste from the ocean.
Using Carbon Tracker was about making my time on Tour count for something bigger than tennis.
- Zizou Bergs
More to come this season...
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Look out for the next edition of Business Insider in Q2 2025.