1st Edition
Welcome to the AHA! Newsletter, where we dive into standout campaigns from across Publicis Groupe, showcasing the creativity and insight that power our work. Each issue offers a window into the brilliant ideas and talent within our global network, delivering those moments when everything clicks—the AHA! moments that spark fresh inspiration and new possibilities.
Forgotten Beers
- Agency: Le Pub Amsterdam
- Client: Heineken, Netherlands
In celebration of International Beer Day, HEINEKEN is giving a nod to all those beers that get left behind—whether it's during lively chats with friends, intense pool games, or wild parties where they end up lost under confetti.
This charming spot puts the spotlight on the social moments we cherish, rather than just the beer itself.
As Freddy Heineken famously said, “I don’t sell beer, I sell gezelligheid” or ‘the feeling of good times’.
Set to the whimsical strains of Debussy’s Claire de Lune, the ad humorously reminds us that the true essence of enjoying a beer lies in the camaraderie and shared experiences it represents.
So today, let’s raise a glass to those forgotten brews and the good times they symbolise.
Every Move Counts
- Agency: Publicis Groupe Hong Kong
- Client: Cathay Pacific, Hong Kong
CATHAY PACIFIC's ‘Every Move Counts’ campaign is a game-changer for recognising Hong Kong’s Paralympians.
It highlights the amazing feats of athletes who’ve been overlooked for too long. The campaign isn’t just about giving these heroes the spotlight they deserve; it also aligns with Cathay’s ‘Move Beyond’ spirit, emphasising that every action counts.
What makes this ad stand out is its blend of honouring past achievements through AI technological advancements and actively supporting current athletes.
Edward Bell from Cathay sums it up perfectly: "It’s about celebrating grit and talent while making a real impact with special perks and rewards."
So, here’s to finally giving these Paralympians the cheers they’ve earned and supporting them every step of the way.
Crunch Time
- Agency: Leo Burnett Australia
- Client: Red Rooster, Australia
RED ROOSTER’s ‘Crunch Time’ campaign cleverly ties into the Footy Finals with a fun twist. It features Sydney Roosters stars Joseph Sua’ali’i, Sam Walker, and Sandon Smith, playfully contrasting their game focus with the irresistible crunch of Red Rooster’s fried chicken.
This campaign stands out for its humorous take and strong relevance to footy fans, enhanced by a Crunch Time Box with collectible mini footies. It’s a tasty treat perfectly timed for the finals excitement.
The Home of Halloween
- Agency: Publicis London
- Client: Tourism Ireland
TOURISM IRELAND has launched its latest campaign, “Home of Halloween,” to highlight Ireland as the birthplace of one of the world’s most beloved autumn festivals. With the changing seasons, the campaign taps into the unique Celtic heritage that gave rise to Halloween over 2,000 years ago.
Through a visually captivating film that transitions from the black-and-white imagery of ancient traditions to vibrant modern-day celebrations, Tourism Ireland invites travellers to experience the island’s autumnal beauty and rich folklore.
By offering visitors the chance to rediscover Halloween’s true origins and partake in modern festivals, the campaign seeks to create a compelling reason to visit Ireland in mid-autumn, showcasing how this ancient celebration is still alive today across the island.