In 1999, the faculty of TCC's Visual Arts + Design Center had an unprecedented idea: to facilitate the annual production of a publication of remarkable student work, designed entirely by students in a single graphic design class. The experimental project, named 340 High Street after the physical address of the former Visual Arts Center building, breaks the theoretical constructs of the classroom by engaging students in real world design projects. This special exhibition illustrates the talent of these students cohorts through a behind the scenes look at the twenty-five year history of the project.
2011 / 13th Edition
The 2011 edition is saddle-stitched with a red Mohawk paper cover printed in silver ink. The interior of the book contains a roll-fold with photographs of student activities at the VA+DC printed in silver metallic Pantone inks.
Design Team
Brandy Baker, Amanda Chappelle, Stephanie Coloma, Sandra Connors, Anthony Ferraro, Ross Froehlich, Travis Helmkamp, Carramis Henton, Bethany Johnson, Ka-Ying Li, Jasmine Malone, Shawnice Mclntyre, Victoria Moore, Kim Murray, Dana Pilkington, Vicci Preisach, Ashley Smith, and Morgan Wolf.
Colophon
Design, layout, photography (unless otherwise noted) and production by the Visual Arts Center on Apple computers. Three-Forty High Street is typeset in Museo by exljbris Font Foundry and Trade Gothic by Linotype GmbH. Printed in the U.S. on Mohawk Carnival Vellum 100Ib. Cover and Appleton Utopia Chorus Art Silk 100 Ib. Text.
2012 / 14th Edition
The 2012 edition is a die-cut slipcase printed with a blind varnish and red Pantone inks that contains four individual booklets of student work. In addition, the design team conducted a photo-shoot in which hundreds of images of VA + DC students were captured and shared on social media.
Design Team
Ashley Berkman, Andre Burden, Dreama Duncan, Rebekah Ewer, Jillian Goodwin, Theo Kleinschnittger, Brian Knox, Jake Martinette, Jazzmin Norman, Paul Pulley, Elizabeth Ranie, Katherine Robinson, Seth Wilder, Elizabeth Womack, and Taryn Yager.
2013 / 15th Edition
The fifteenth edition, made in 2013, is the first perfect bound book and has a tone - on - tone cover printed with black and two metallic Pantone inks on a Mohawk black paper. The interior pages are printed in traditional process inks on uncoated papers.
Design Team
Garrett Carbaugh, Samantha Crow, Jeremy Fain, Ishaway Friestad, Ryan Freeman, Kevin George, Howard Hawkins, Melissa Lafron, Courtney Lynch, Juana Oliver, Jefferey Onwularu, Evanna Rogers, Casey Rowan, Sheree Vaughn, Amy Williams, Dahrell Williams, and Jun-Min Yang.
Colophon
Design, layout, photography and production by the Visual Arts Center on Apple Computers. Three-Forty High Street is typeset in Avenir (designed by Adrian Frutiger in 1988 and published by Linotype) and Ostrich Sans (Designed by Tyler Finck and published by The League of Movable Type). Printed in the U.S. at Professional Printing Center in Hampton Roads, Virginia on Mohawk Loop Antique Vellum 110 Ib. cover and Lynx Opaque Ultra Smooth 80 Ib. text.
2017 / 19th Edition
The 2017 edition has an accordion folded structure which contains two saddle-stitched signatures. The cover is printed in a Pantone metallic silver ink on Mohawk's Curious Collection "skin" paper in lavender. This design team also made a website to contain many additional student pieces.
Design Team
Elliott Clayton, Becca Ferguson, Allie Garcia, Racheal Hensley, Jesse MacKenzie, Jashina Monroe, Jessie Ngo, Alex Packard, Pamela Penn, Aneas Pierce, Lauren Pinzon, Maddie Powell, William Strout, Hannan Supan, Amber White, and Lisa Wolf.
Colophon
Design, layout, photography (unless otherwise noted), and production by The Visual Arts Center in Portsmouth, Virginia on Apple computers. Three Forty High Street is typeset in Gotham (designed by Tobias Frere-Jones in 2000) and Majesti Banner (designed by Joe Prince in 2015). Printed in the US at Professional Printing Center on Mohawk Curious Collection Skin in Lavender 100C and Neostar Silk 80T.
2018 / 20th Edition
The 2018 edition is a perfect bound book printed in spot and traditional process inks. This design team utilized a translucent paper for the cover of the publication and experimented with how the type is read through transparencies. A companion website was also designed and produced.
Design Team
Layne Alkire, Fermin Hernandez, Samuel McGrath, Jessie McKeon, Marcel Perry, Justin Scott, Alexis Sinclair, Chris Wade, Kerry White, and Rachel Wilson-Taunton.
Colophon
Design, layout, photography (unless otherwise noted), and production by The Visual Arts Center in Portsmouth, Virginia on Apple computers. Three Forty High Street is typeset in Knockout (designed by Jonathan Hoefler and Tobias Frere-Jones) and Roboto (designed by Christian Robertson for Google). Printed in the US at Professional Printing Center on Glama Natural Clear 48#, and Titan 80C, and 100T. Tumbler theme by rainerbird.
2019 / 21st Edition
The 2019 edition is a box of cards with a digital holographic foil and varnish on Mohawk's Curious Collection paper in mars brown. The cards are printed in Pantone neon and traditional process inks. The boxes were hand-assembled at the VA + DC. The design team also created a website version of the cards.
Design Team
Ardean Aban, Marcel Amen, Kaysi Bazemore, Vincent Falzone, Devin Hollinger, Danielle Houghton, Sarah Lovick, Mboni Lwandiko, Mackenzie Morton, Bonnie Murdoch, Lisa Quindara, Emily Rogic, Nichole Shirley, and Beth Sperlik.
Colophon
Typeset in Roboto Mono / Produced by the TCC VA + DC / Printed at the Professional Printing Center in Chesapeake, Va. Tuckbox: Mohawk's Curious Collection in Mars Brown, 33C / Cards: NeoStar's Knight C1S, 12 pt.
2020 / 22nd Edition
The 2020 edition, designed entirely in Zoom outside of class time by student and faculty volunteers during the pandemic, is perfect bound book with a black foil stamp on a blue French paper second cover. The edition also has a soft-touch coating, strike-through varnish, and traditional process printing on uncoated papers.
Design Team
Lindy Brown, Dylan Guenthner, Trinity Hawkins, Ethan Murat, Hunter Sim, Jessica Vanier, and Eric Willians.
Colophon
Design, layout, photography (unless otherwise noted), and production by the Visual Arts Center in Virginia using Apple computers. Three Forty High Street is typeset in Lemon Milk Pro-designed by Muhammad Ariq Syauqi and Nobel - desined by Tobias Frere-Jones. Printed in the US at Professional Printing Center on Explorer Gloss 100C. Accent Opaque Smooth 80T, and French Dur-o-Tone. Butcher Extra Blue 80T.
2021 / 23rd Edition
The 2021 edition tells the story of our move to Norfolk and our brief residency in existing campus buildings before the new VA + DC was built. This beautiful book has an exposed Smyth sewn bind, sections printed in silver metallic Pantone ink on red Neenah paper, and contains a take-away temporary tattoo of the former VAC logo.
Design Team
Samantha Davy, AnaRose De Vera, Trinity Hawkins, Laina IIapit, Connor Shanks, Gillian Sweeney, Jerry Teneza, Kristopher Venegas, and Evan Wilson.
Colophon
Design, layout, photography (Unless otherwise noted), and production by the Visual Arts Center in Virginia using Apple computers. Three Forty Art & Design Annual is typeset in Poppins-designed by Jonny Pinhorn for Indian Type Foundry. Printed in the US at Professional Printing Center on Finch Vellum 80T, Astrobrights Re-Entry Red 65C, and Mohawk Loop Pumice Feltmark 80C. Smyth Sewn bindry in New York City at Proof 7.
2022 / 24th Edition
The irreverent 2022 edition is an over-sized Japanese stab-bound book with a dust jacket printed in spot and traditional inks, including a strike-through varnish. Most notably it is paired with 3-D glasses so that the many anaglyph 3-D treatments are visible to the reader. Each edition will be stitched by hand, signed, and numbered by students, faculty, and friends of the VA + DC.
Design Team
Nazeen Browne, MJ Cordova, Easton Craven, Jack Johnson, Melisa Jones, Adrian Monson, Caleb Orr, and Parker Stump.
Colophon
Printed in the US at Professional Printing Center on Explorer 80T, 80C, and 100C. Three Forty Art & Design Annual is typeset in Neue Haas Grotesk Designed by Christian Shwartz for Monotype. Bound by hand with four-ply waxed linen thread. Design, layout, photography (Unless otherwise noted), and production by the Visual Arts + Design Center in Norfolk, Virginia on Apple Computers.