Solving Public Affairs and Stakeholder Engagement Challenges Through Community, Creativity, and Collaboration
Content Orchestration and Creative Strategy Workshops are part of the Adobe Public Sector Base Camp series of events and services. These workshops can be one or multiple days, depending on the needs or challenges of our public sector clients. They take a consultative, collaborative approach to solving challenges in citizen engagement and content creation by sharing industry best practices, government case studies, and communication strategies through tabletop exercises, breakout discussions, and briefings from experts in the field.
Content Orchestraton and Creative Strategy Workshop Offerings
Content Orchestration and Creative Strategy Workshops are planned and executed to meet the unique needs of our critical public sector agencies, addressing immediate communications and content creation challenges today. Here are examples of what we've offered in past workshops:
- Planning and executing creative messaging strategies in integrated communications plans.
- Digital storytelling best practices
- Thought leadership and networking roundtables with industry experts and government communications executives
- Effective multimedia project planning, team collaboration, and workflow streamlining
- AI adoption strategies for a PR and communications workforce
Sample Workshop Agenda
The following agenda was from a recent workshop on the impact of Generative AI on Public Affairs career fields and how the technology is being adopted across the federal government. Over 15 public sector agencies attended, and participants fulfilled public affairs leadership roles.
- 0800-0900: Networking Breakfast
- 0900-0930: Kickoff, group introductions, and scene setting
- 0930-1000: Content Creation Challenges: breakout discussion, case study, and field profile
- 1000-1030: Generative AI for Public Affairs: crafting AI frameworks, policy discussion, and AI adoption procedural guidance
- 1030-1100: People and Organization: discussions on the impact and benefits of AI in recruiting, human resource marketing, and talent management
- 1100-1200: Demonstrations of Adobe solutions for Public Affairs
Past Workshop Recaps and Debriefs
Click or tap the link below to learn more about the impact of previous Content Orchestration and Creative Strategy Workshops on the public sector agencies and participants in attendance
Plan the Next Workshop With Us!
Would you like to partner with the Adobe Public Sector Team to plan the next Content Orchestration and Creative Strategy Workshops? Contact an Adobe Account Executive or Business Development Representative today!