Art Du Vin, French for art of wine, is a wine subscription company dedicated to exploring art movements to learn about art history. Connect and engage with arts and culture through every bottle. In our collection, there are four featured art movements: Fauvism, Modern, Cubism and Abstract. The label designs are inspired by French art exhibition poster layouts from the 1960s. With each artwork representing its corresponding move- ment, these bottles are meant to spark creative connection. Explore art from the centuries and discover the importance of the artists them defined them. Art Du Vin is a brand that combines these elements in a fun and modern way. Designed for creatives by a creative. Welcome to the art of wine!
In this artful wine collection, there are four featured art movements: Fauvism, Modern, Cubism and Abstract. The label designs are inspired by French art exhibition poster layouts from the 1960s. With each artwork representing its corresponding movement, these bottles are meant to spark creative connection. Each artwork label is inspired by artists that have defined these movements in their own ways.
The fauvism and modern artworks are inspired by the colors and marks of Matisse. The cubism artwork is inspired by the geometric shape compositions of Picasso. The abstract artwork is inspired by the mark making of Twombly.
The wine box is made out of a natural unfinished wood. Wood was chosen as the accent texture of the brand to tie into traditional artist palettes, easels, paint brush handles and canvas wood frames. The box features a sliding component which adds a sophisticated design element when slowly revealing the bottles inside. Each box is made to carry two wine bottles and once the bottles are removed, the box can be repurposed into a space to hold art supplies.
The primary competitors for Art Du Vin are Chateau Mouton Rothschild and Kenwood Vineyards. The secondary competitors are Winc and Firstleaf. Similar to Art Du Vin, Chateau Mouton Rothschild is a French branded wine company that uses artworks on their labels. These artworks are from famous artists around the world. Kenwood Vineyards is a wine company that features an Artist Series. In this artist series, artists are commissioned to use their artworks on their labels. Neither of these competitors are art movement specific, they do not offer a subscription box, and they do not provide information to learn about art history. That is what sets Art Du Vin apart.
Through extensive research and data analysis, three personas were identified: the creative (primary), the wine enthusiast (the secondary) and the socializer (the tertiary.) By categorizing these personas, we are able to get a visual picture of our target audience to better aim our marketing and brand mission. The primary persona is for the artistic souls that enjoy finding new ways to engage and learn about art. The secondary persona is for all of the wine enthusiasts; those that enjoy trying new wine brands and finding cool label designs for their collections. The tertiary persona is for all of the people who love to find new ways to spark interesting conversations in a social setting.
The visual strategy for Art Du Vin is one where sophistication meets playful and friendly. Our brand is meant for those wanting to learn more about the world of art or just simply enjoy aesthetic packaging and design. The logo is modern in its approach but ties in a classic and European-like structure that feels harmonious paired with the hand drawn botanical illustration. The idea behind the branding for Art Du Vin is pulling inspiration from classic artists and aesthetics while bringing a modern and fresh feel.
Art Du Vin is all about creative exploration for both the mind and the senses. The advertising goal is to tell a story of community, friendship and pleasure. Art Du Vin hopes to reach people of every background with an open invitation to all. To achieve this goal, there are social media and advertising plans to acquire a large scope of brand awareness. Alongside the digital space, it is important to bring advertisements to life in the wild through events and locations that feel right for the brand. Locations for pop-up wine events include Brooklyn and the east end of Long Island where wineries are all the buzz.
by Julia Rose Muller