FOR IMMEDIATE RELEASE

Tuesday, April 17th, 2024, 7:00 AM

Heinz Flavor Revolution: A New Spread of Ketchup Products

Embrace five bold new flavors with Heinz’s new Ketchup Products Lineup at the National Restaurant Association Show 2024

Chicago, IL – April 17, 2024 – (BUISNESS WIRE) – The Heinz Corporation is thrilled to announce the launch of its new innovative line of ketchup products, set to revolutionize condiment shelves nationwide. The new line will debut at the National Restaurant Association Show 2024 in Chicago, IL from May 18-21. Heinz exciting new ketchup flavors will offer a new variety of flavors for all ketchup lovers. Embracing a wide range of ketchup flavors to cater to all, Heinz introduces:

• Jalapeno Tomato Ketchup: Our classic thick and rich ketchup blended with jalapeño for a spicy kick and a lot of flavor!

• Pickle Flavor Ketchup: Our classic thick and rich ketchup now packs a punch of pickle flavor, providing a fresh tang that pairs perfectly with grilling staples for all!

• Simply Tomato Ketchup: Made from ripe red tomatoes, vinegar, sugar, salt, and our special blend of spices – it's the pure taste of Heinz with no GMO ingredients or high-fructose corn syrup!

• Tomato Ketchup Blended with Chipotle: Smoky and bold, this blend of tomatoes and chipotle peppers adds a little spice and flavor to any dish!

• Tomato ketchup Blended with Habanero: Ignite your taste buds with the spice of habanero peppers combined with the familiar sweetness of tomato ketchup to add a combination of a spicy kick and a ton of flavor to any dish!

Henry J. Heinz, founder of Heinz Corporation, once said, “To do a common thing uncommonly well brings success”. Staying true to these words, the Heinz Corporation has consistently strived to go above and beyond expectations in quality and innovation. With this new lineup of ketchup products, Heinz Corporation continues to live by Mr. Heinz’s words by delivering new unique and exceptional condiments that elevate the dining experience.

The National Restaurant Association Show in 2024 provides the ideal platform to showcase Heinz’s five new innovative flavors of ketchup to food industry leaders and food enthusiasts alike. Attendees of the show can sample these new ketchup flavors to experience and discover how these new flavors are a must have. Join us at booth #3224 where the Heinz Corporation will be set up to witness the future of Heinz and ketchup firsthand!

About the Kraft Heinz Company

At The Kraft Heinz Company (Nasdaq: KHC), we're committed to transforming the food and beverage industry with our Purpose, Let's Make Life Delicious. With 2023 net sales of approximately $27 billion, we prioritize consumers in all our endeavors. Leveraging our scale and agility, we drive innovation across eight consumer-driven product platforms. As global citizens, sustainability and ethical impact are central to our mission, ensuring we feed the world responsibly. Learn more about our journey at www.kraftheinzcompany.com or follow us on social media platforms.

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Victor Gonzalez

PR Manager, Kraft Heinz, Corp.

Email: Victor.gonzalez@VSG.com

Phone: 973-404-4495