Welcome to ATP Business Insider for Q3 2024.
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1. ONEVISION
This quarter, we announced record player compensation for the 2023 season, powered by our OneVision strategy.
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2. PARTNERSHIPS
In July, we forged a multi-year global partnership with FitLine.
The premium sports nutrition brand became our Official Sports Nutrition and Energy Bar Partner through 2026.
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Our partners have helped to deliver record-breaking sponsorship revenues and growth so far this season:
- 9 new global partners signed
- Multiple partnership renewals
- 50% growth in sponsorship revenues vs. 2023
- An 89% increase projected by 2026
We are thrilled that leading brands are increasingly seeking to align with the ATP Tour, our globally recognised athletes and world-class tournaments.
- Massimo Calvelli, CEO, ATP Tour
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Together with the WTA, we launched TIEBREAK: The Official Video Game of the ATP and WTA.
TIEBREAK offers tennis fans and gamers a thrilling new way to experience the action of both Tours, featuring over 120 of the world's greatest players and 90 official tournaments.
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We also joined forces with Tennis Data Innovations (TDI) and Sportsradar to launch SafeSport, a new AI-powered service to protect players from online abuse.
Available in 29 languages, the service breaks new ground by integrating AI moderation, education and investigation into a single service for our athletes.
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Thanks to our partnership with OFX, we distributed more player prize money than ever during the North American Swing...
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In Berlin, we celebrated a five-year extension to our partnership with Laver Cup, bringing yet more must-see action to our calendar.
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We rounded off the quarter at the SportsPro AI conference in London.
Our Chief Technology Officer Chris Dix shared insights into the game-changing digital innovation we've collaborated with Infosys on over the past ten years, and a look into the future at the exciting opportunities ahead.
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3. PR, MARKETING & DIGITAL
This quarter, we continued to reach new heights across our social and digital platforms:
- Tour: 9.89 Million followers
- Tour: 970 Million reach (+25%)
- Engagement: 49 Million (+42%)
- Views: 496 Million (+10%)
Driven by some iconic content...
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In August, we said goodbye to a legend of our sport:
Plus, some very special champions joined us to wish him well in his next chapter...
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ATPTour.com delivered some impressive numbers for Q3:
- 17.3 Million total users
- 149.3 Million page views
- 12.16 Million news article page views with partner mentions
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And the ATP PR team secured incredible earned coverage. Take a look at the highlights:
🎾 2,127 player appearances
⭐ 987 STARS appearances
🎤 1,114 post-match media interviews
🎥 737 TV Interviews
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4. LEADERSHIP
This quarter, we're excited to welcome former ATP player Joao Sousa to the team as Director of Player Communication
In this newly created position, Joao will be responsible for coordinating player meetings, communicating ATP strategies and supporting the Player Advisory Council. He will also work closely with players to ensure their voices are heard and their concerns are addressed.
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5. ATP SERVES
We broke new ground in July with the publication of our first-ever Sustainability Report.
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And finally, we were shortlisted at the Leaders Sports Awards for our work with Infosys on the Carbon Tracker.
Our sustainability journey doesn't stop here, watch this space...
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Look out for the next edition of Business Insider in Q4 2024.