An agency, a competition, a class, and a whole lot of fun.
Your goal is to work as an agency and create an award-winning campaign for the 2024-2025 AAF National Student Advertising Competition client - AT&T. AT&T has provided a case study brief with their ask of you. Now it's up to you to research, brainstorm, strategize, and produce a campaign that does more than respond to their ask; it blows them away.
A taste of the 2024 Ad Team work
Who should join?
- Project managers
- Strategists
- Designers
- Videographers
- Media planners
- Social media specialists
- Researchers
- Storytellers
- Writers
Schedule
- September 20, 2024 - Ad Team applications due
- September 23-30, 2024 - Applicant interviews
- October 1, 2024 - Fall weekly research meetings star
- October 10, 2024 - Online Q&A session with client
- January 13, 2025 - Spring semester classes start
- February 20, 2025 - Online Q&A Session with client
- March 28, 2025 - AAF NSAC competition materials due
- April 11-13, 2025 - District Competition