My name is Herbby. I was born in Guadeloupe in 1989. I live in Paris. I share my knowledge, creativity and passion for Basketball, Sneakers, Culture and Art as an Author, Creative Consultant, Cultural Curator, Writer, and Content creator.
I'm a former Nike/Jordan Brand Retail, Marketing and Event Specialist: Quai 54, Palais 23, NBA tip-off 2017 with Kobe Bryant in Paris, Air Max Day, All Parisian Games, events for high-heat sneaker launches, Nike Forum Les Halles store opening...
On February 28th, 2025, I self-published my (first) book entitled CULTURE & DIVERSITÉ : Hommage à mon Péyi natal. It tackles and promotes key notions like transmission, family heritage, African-Caribbean cultures, sharing, unity, passion and entrepreneurship.
I also organised a creative workshop to customise the shoe box.
The illustrator Gwenn GLM handcrafted this unique piece with key elements of my story and my journey. From Guadeloupe to Tinker Hatfield via the RER A, the least detail is well-thought and remarkably illustrated for a high-quality piece of art.
"Culture & Diversité 97.1" event in Guadeloupe
From the release of my Air Max 1, I wanted to organise an event in my home island as a personal full-circle achievement... and I did!
"Culture & Diversité 97.1" is a sneaker exhibition dedicated to Black Culture, notably from the French West Indies, enriched with cultural, artistic and entrepreneurial activations, hosted by local artists and myself.
The 1-week event took place at the Librairie Générale by CCH (Caribbean Culture House) which has been a major actor of the Guadeloupean Culture since 1952. The initiative was supported by the main local media outlets such as France-Antilles, RCI, Canal 10 and Éclair TV. The program included:
- live podcast on the notions of passion and business hosted by TuFeKwa
- live artistic performance on canvas by young local artists
- live talk on the transmission of the Afro Caribbean Cultures with local entrepreneurs such as Loxymore, IRESA, Assos Racines and RJVERT
- gwoka performance to conclude the event in rhythm!
What's next? Organise more events in the French West Indies.
Block Party (Basketball - Sneakers - Hip-Hop - Art)
I launched my own Block Party concept in my hometown in 2017, after going to Spike Lee's "Brooklyn loves Michael Jackson" Block Party in NYC in 2016! We went from 500 attendees in 2017 to 1,000 in 2019: families, kids, teenagers, elders, ballers... from Noisiel, its surroundings, Paris and overseas.
The main event is the exhibition of nearly 200 sneakers and basketball jerseys of my personal collection, displayed in a striking artistic direction. The exhibition is completed with cultural, sport, creative and recreational activities: basketball games, creative workshops, talks, contests with special prizes to win, live sneaker customs, photo exhibitions, DJ sets, food trucks and drink stands...
Dream Big Block Party - Paris 2024
The third edition of my Block Party took place at La Ferme du Buisson - National scene of the Seine-et-Marne district - with the official label of the Paris 2024 Olympics and Paralympics! The NBA Champion and former player of the French national basketball team, Ronny Turiaf, the video director and producer, Chris Macari, and the multidisciplinary artist, Lossapardo, were part of the festivities.
To celebrate this third edition, I curated, wrote and self-published a 89-copy collector magazine on the beautiful story of my Block Party concept, from Brooklyn, NYC to Noisiel, Seine-et-Marne.
HIP-HOP 50 - Cultural Exhibition
I curated the "HIP-HOP 50" exhibition during the DRP Festival 2023 to celebrate the 50th anniversary of the movement. The concept? A unique presentation of 50 exclusive collectibles from my personal collection.
From iconic sneakers to reference books through classic albums signed by Nas, RZA or JAY-Z, the visitors had the opportunity to live a memorable experience which reflected the richness of Hip-Hop Culture.
To conclude the "HIP-HOP 50" experience, I curated, wrote and self-published a 50-copy collector magazine about my love for the culture, the genesis of the exhibition and personal stories on each piece of the exhibition. After a successful pre-launch in Dubai, the magazine was well received in Paris and overseas!
92 JAM - Basketball Exhibition
From the concept to the scenography through the artistic direction, I built from scratch the "92 JAM" basketball exhibition, in partnership with Basket4Ballers, for Nanterre 92 at the Paris La Défense Arena.
The concept? An immersive and culture-driven basketball exhibition with high-quality pieces from my personal collection, around the number 92: the department of Nanterre, the host venue and the famous Dream Team of the 1992 Barcelona Olympics!
We made sure to include items of current All-Star players for a successful intergenerational experience.
Consulting for Nike, Jordan Brand, Foot Locker and StockX on:
- Sneaker Culture
- Basketball (Performance and Lifestyle)
- Youth Culture
- Social and Community Impact
- Diversity and Inclusion - Black Lives Matter
- Marketing, Communication and Events
- PR and Influence
- Digital and Social Media
- Design (Footwear, Apparel and Accessories)
- Retail
Consulting for the All Parisian Games - U17/U20 Community Basketball Program:
Since 2013, APG founders, Paul Odonnat and Bakary Sakho, have created the most dynamic basketball community in Paris with empowering sport, entrepreneurial and social initiatives for boys and girls.
Writing of Culture-driven articles for the French blog of StockX
More articles to read here!
Writing of the booklet of the Jordan Air Ship SP x Opium Paris
Copywriting for Nike SNKRS app
Writing of the craft book for Opium Paris x Jordan Brand x Maison Château Rouge
Creative workshop for the release of the Maison Château Rouge x Air Jordan 2 Retro SP "United Youth International"
Courses and School talks
Université Paris 1 Panthéon Sorbonne - IFM Paris (Institut Français de la Mode) - ESAAT Roubaix (École Supérieure Arts Appliqués et Textile) - Strasbourg School of Sports - Story School x University Mohammed VI Polytechnic (Maroc) - Lycée Gerville Réache (Guadeloupe)
The Paris Ring - basketball league made in Grand Paris - Nike Basketball, Jordan Brand and YARD
Sneaker exhibition dedicated to Black Culture during the "Fashion ? Oui !" event
Launch of the PUMA x Butter Goods collection
Content creation: "corduroy, nostalgia and vintage inspiration" at CUT Street Food (4 rue Saint-Bernard, 75011 Paris)
Press
Livre "CULTURE & DIVERSITÉ"
Report | France Télévisions x Guadeloupe La 1ère
Interview | Loxymore
Interview | Grice TV
Block Party
Pre-event TV and social media ad on BET:
Sneakers
Guest | Clique & Collec show hosted by Sébastien Abdelhamid on Clique TV
Interview | CaminoTV
Style
Nike Air Max 1 By You "Culture & Diversité"
Credits:
Instagram @__.fatfat / @tonton_gibs / @lokma.ne / @sade_eyes / @vikini_caribbean / @thinlay.svphotography / @nlegerfilms / @miaskick / @thesweetgram / @fxrougeot / @chrlyg / @glodimiessi / @azm________ / @lebougmelo / @adrelanine / @alyasmusic / @nike / @millionshurdle / @millionsmovies / @gwenn.glm / @mwakart_visual / @dims_dps / @jeffryjunes / @stefypocket / @cliquetv / @caminotv / @bet_tv_fr / @iammichellemarshall / @eva.al.desnudo / @netflixfrance