Hi, my name is Simona and I am “nuts about design”.
This English idiom, with the meaning of being very passionate about something, had become so essential for me, I have decided to implement it into my own brand. I created Nuts Community, where I combine my design skills across various design disciplines.
Strategy-based branding
I create visual identities based on a deep insight into all aspects of market. Thanks to the collaboration with JANDL Agency and Levosphere, visual identities presented below are built on strong roots of marketing strategy.
I bring tailor-made solutions, making sure each aspect of the visual identity is in line with the strategy, creating a highly functional branding for the client.
Narrative approach
My creative process begins with the analysis of the topic through key words. I brainstorm all the associations with the brand and I build a story. As the branding develops, each step is adding to the narrative, resulting in a captivating story of the visual identity.
Feel free to read the detailed description of my creative process.
COMPLETE BRANDING FOR INTERIOR DESIGN STUDIO AND SHOWROOM
Style and geometry
NARA is an interior design studio with the focus on Italian brands. The brand guides clients through the process of creating a home. It underlines the personality of the owner and embodies his self-expression, thereby bringing permanent value to the interior.
Symmetry occurring in nature, like in a snail's shell mimicking the golden ratio, together with the hard work of furniture making, has become a structural base for the geometric shapes used in the logo.
Symbols became the embodiment of the interior as an imprint of its owner. The entire portfolio of the NARA brand is rooted in this idea - each category carries a specific graphic element.
The dialogue between symbols and the logo is a principle for the composition of visuals, where the logo is unconventionally placed at the junction of the photo and the white space.
In addition to black and white – colors representing the pencil sketch on a white paper, the essence of Italy is brought to the brand through the shade of fresh oranges.
Unique symbols, principles of geometry and the clarity of shapes is present in the brand in all its adaptations.
NARA is represented by the showroom, website, social media, or even the car. New branding is an example of how a brand can act as a whole across different media.
Ivona Caponi, founder of NARA
BRANDING FOR B2C FOCUSED E-SHOP
Making things clear
Extensive e-shop with generous offer and unique transparent approach in the segment of e-nicotine products. Brand sees this controversial segment as an opportunity of clarifying misconceptions and educating users.
After a long period of preparations, the e-shop is finally launched. Make sure to check it out!
The sky as the initial inspiration for the branding is a symbol for the endless space. This generous surrounding is the embodiment of endless possibilities, wide selection of products and clear information provided by the e-shop.
We frame this generous space in the square area of the logo. This square is the window through which we look at the generous space, and it expresses the specific choice we make when choosing.
Extensive web requires a series of symbols and pictograms. Following the visual language of the brand, identity introduces geometric shapes, series of illustrations, and defined style for any pictogram needed.
We created a generous e-shop with transparent approach. Visual identity reflects our principles in this controversial segment.
Roman Hatadam, sales manager
It was the grid that became the inspiration for the whole visual identity. Observing the grid shape, its symmetry and precision in the structure, helps to understand the principle of geotextiles and clarifies the logic of the whole segment.
The simple and functional principle of geomaterials is visually represented in a clear and straightforward manner. Each visual is therefore linked to brand's portfolio.
Ľubomír Siman, founder of Elementex
By observing and modifying the structure of the grid, brand received the logo, typography and graphic elements in line with the technology aspect of the segment.
The brand stands out in this specific field thanks to the distinctive tonality. Photos are depicting a builder or a hobby gardener with the emotion of excitement. Color scheme is derived directly from the materials.
The visual identity was created bearing in mind the requirement of its easy future use. All of the marketing materials are easily recognizable.
BRANDING FOR THE COMPANY WHICH WANTS TO STAND OUT
Unexpected Safety Trainings
The topic of safety at workplace is perceived only as an obligation. Everyone does it just out of duty. However, the brand HIROU decided to make a change. The unusual and eye-catching visual identity reflects their approach.
Feel free to explore the process of creation of the visual identity.
The brand sees as a hero any person capable of reacting correctly in a crisis situation, thanks to knowledge from safety training. This positive attitude towards the topic of safety is combined with unexpectedly bright visual identity.
The colors are derived from the shades of fire. The final palette is however muted, giving a positive twist to the damaging fire. Bright visuals are eye-catching thanks to its distinguishable color pattern, accompanied by exact and geometric graphic elements.
The brand communicates through various marketing channels. Thanks to the broad spectrum of graphic elements, it is easy to create any format while securing immediate connection to the brand.
We wanted to communicate the topic of safety trainings in unusual way, and thanks to the catchy visuals, we are unique while still maintaining professional approach.
Eduard Leitner, founder of Hirou
By exploring the concepts of nature and the laboratory and abstracting them into a visual language, the star became the symbol of the natural part of the topic, as a relaxed and playful shape that reflects the natural symmetry found in nature. The transformation of the laboratory approach became the square with its mathematical precision.
Visual identity is expressing the positive impacts of nature, while still preserving laboratory exactness.
The package design, as a crucial part of the identity, is reflecting the clear and honest approach of the brand to the skin.
There is an easy way of broadening my product portfolio thanks to the key elements of the identity. My brand and each of the products are in line with my philosophy – symbiosis of nature and lab.
Margita Vlček, founder of Miiruum
PERSONAL BRANDING FOR A MULTIDISCIPLINARY PERFORMER
Creating connections
Talented artist with the focus on dance performances, burlesque, body positivity and acting needed to connect with broader audience.
The result is a compact identity that comprehends all of the segments while still maintaining overall integrity.
Personal brand needs to reflect the identity of the artist. The most suitable description of Vivian and her art is the word intimacy.
The main symbol of the brand is the ribbon, bearing the typography and floating softly through visuals. Various segments of the brand are therefore interconnected, just as Vivian creates connection with the audience through her performances.
The visuals are based on soft and muted color palette, resembling all the different shades of skin and highlighting Vivian as the main actor of the brand.
Crucial part of the new branding was the diversification of multiple segments. The artist's portfolio comprehends various areas, which needed to be recognizable, while still maintaining the connection to the brand. As a part of new branding, Vivian underwent photoshoot with the art direction according to new visual identity.
My brand needed to express the versatility of my art. Now I can clearly communicate all of the segments.
Veronika Zelinka Macková – VIVIAN
This portfolio is purely for preview purposes.
It serves as the exhibition of visual identities of my creation, with the strong focus on usability and marketing application of each branding. Some of the work was not officially released by the client yet, therefore any further distribution of the content is prohibited.
Do you want to see more?
Explore my full website, where I combine my design work as a freelancer with diverse projects for various local and international clients.