Sahar sadiq Luxury PR & Marketing Communications

About Me

Creative Marketing Director & Visual Strategist based in Istanbul. I craft PR narratives, luxury branding, and content strategies for travel, hospitality, and lifestyle brands. Multilingual in English, Urdu, Pashto, and Turkish. Skilled at making every detail feel elevated.

Hotel Inspections & Partnerships

Inspections at Rixos Tersane, The Peninsula, Grand Hyatt, The Marmara, Fairmont Quasar, The Westin, Legacy Ottoman Hotel, Elite World Kucukyali, Ramada Plaza by Wyndham...and many more.

Inspected, reported, and created partnership content with Istanbul’s leading luxury hotels to position my agency as a trusted B2B/B2C partner

PR & Communications Highlights

Media Relations & Storytelling

Built collaborations with influencers, content creators, and press outlets to amplify brand reach

Secured spot for the Founder of Mervin Travel on a panel at an international travel fair attended by 1000+ participants.
Secured podcast interview for Founder of Mervin Travel at an international exhibition.

Exhibitions & Events

Designed brand stands, brochures, and videos for international fairs (e.g. Arabian Travel Mart Dubai, PTM Pakistan, ITB Berlin, WeTravel, MPI Europe)

Designed booth and posters for an international exhibition

Content with Measurable Impact:

Increased social media followers for Mervin Travel to 1.2K in 6 months.

Delivered +40% engagement boost across Instagram and Facebook through trend-driven content.

Managed influencer campaigns that drove direct bookings and inquiries.

I pride myself on having a keen eye for aesthetics and am always striving to make brands look more sophisticated

highlighted works

  • Brand Identity & Templates – GlowMeets branding and Mervin Travel templates.
  • Luxury Video Content – IBK Travel promo for ATM Dubai, Mervin Travel promo for PTM.
  • Editorial Design – Flyers, brochures, catalogues designed for luxury fairs.
  • Digital Systems – WhatsApp Business catalogue for client communication.
  • Web Revamp – Mervin Travel’s new website with a premium feel

Ready to elevate your brand to the level of timeless luxury?

reach out

LinkedIn: https://www.linkedin.com/in/saharmakham/

Email: saharsadiqafridi@gmail.com

Phone: +905369327994