Adobe Analytics

Adobe Analytics is a modern analytics solution that lets you mix, match, and analyze data from any digital point in the customer journey. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences.

Adobe Analytics is a marketing platform designed to give business owners real-time insights and historical data about how their audiences behave.

It gathers data from virtually any channel and source, even from the offline ones. Customer Journey Analytics allows for collection from all these channels and integrate it into one interface accessible by anyone anywhere, which helps tremendously with productivity and sales.

And when it comes to cross-channel attribution, Adobe Analytics is practically unrivalled, by providing information on every interaction from a single customer, no matter the type of traffic being analysed.

Find out more about our products here

Our Team in Romania

The Romania team came to life in 2013, when a new product idea emerged from Bucharest: Analytics for Streaming Media. We have now around 70 members in our local team and we work close with the Lehi office.

Adobe Romania has been actively involved over the years in all the initiatives that make up Adobe Analytics, delivering outstanding value through full ownership of top of the line solutions such as Media Analytics, Cross Device Analytics and Cross Channels Analytics.

The local team is growing YoY, not just in numbers, but also broadening the span of the functions covered (from Engineering to Product Management, to Program Management), as well as the span of the products owned. The end to end delivery has become more effective and flawless than ever before!

Here are some of our Projects:

Analytics for Streaming Media - Offer insights to critical media customers on how their data is consumed by end users

Stitching - Solve reporting on an identity instead of a device, when multiple devices are used by the same person

Data Processing modernization - Improve the data processing pipeline by extending it to the public cloud

Customer Journey UI - Offer the best-in-class user experience for the Analytics customers

Reporting Engine (AXLE) - Develop the critical software component that powers up all the reporting by aggregating and grouping billions of data in seconds

Analytics Labs - Expose new and groundbreaking functionalities ahead of their final release date in order to get relevant feedback from users