Allbirds Women's Wool Runner-up Mizzles By Ricky smith

Product: Allbirds Women's Wool Runner-up Mizzles 

Allbirds is a footwear and apparel company founded in 2014 by a New Zealand soccer player named Tim Brown. Allbirds are known for being an eco-friendly shoe that is perfect for everyday wear.

Our goal is to increase sales, reinvoke interest into the brand, and bring awareness to the Runner-up Mizzles and the brand as a whole.

Our target audience for the Runner-up Mizzles are busy women in their 30s-40s, particularly mothers that have a busy lifestyle. Whether that be running errands, going to work or picking their kids up from school, this demographic needs a shoe that's reliable and convenient.

Women in this demographic tend to buy products that can make their busy lives more convenient. So having a shoe they can easily slip on is something the consumer would be pursuing.

Some of our users may be going through the start of a mid-life crisis and crave identity change or feel obligated to make an impact. They're also trying to stay active, as The Wool Runner-up Mizzle also allows for an active lifestyle.

The Wool Runner-up Mizzle offers a sustainable, lightweight, water-repellent, and slip-resistant and laceless shoe, making it the ideal shoe for women on the go.

Unlike many of our competitors Allbirds's entire brand focuses on being eco-friendly and sustainable, with features such as the shoelaces being made from recycled plastic bottles.

We want our consumers to see us as a reliable, convenient option, that you can quickly slip-on, run errands, and return home knowing that their shoes don't only feel good, but are also good for the environment.

Allbirds Runner-up Mizzles are made from New Zealand's merino wool that offers many benefits such as being soft, comfortable breathable, moisture wicking, and odor resistant.

We want our demographic to know that Allbirds Runner-up Mizzles offer comfort for both your mind and body.

To reach our target audience, our goal is to hire influencers, in the same age demographic, moms that have a decent sized following that currently occupy TikTok and Instagram, Facebook, etc. They will then create short videos demonstrating their everyday activities wearing the shoe. Showing off how versatile the shoe is while also showing off it's various features.

Representation is important as it shows the viewers that someone that looks like them has also found success using this product participating similar activities as you.