At the heart of every strong brand is a story that resonates. For over 17 years, I’ve dedicated my career to telling those stories, strategically, creatively, and with purpose.
Rooted in a background that spans content strategy, creative direction, and brand marketing, I help organizations bring their voice to life through thoughtful storytelling and scalable content systems. My work bridges the gap between empathy and execution, crafting campaigns that engage emotionally and deliver measurable results.
From consumer goods and lifestyle brands to complex, regulated industries like animal health, I excel at translating nuance into clarity and turning big ideas into engaging content experiences.
Originally from a small coastal town, I’m now based in the heart of the green mountains, where I find inspiration in nature, community, and the everyday magic of storytelling. Whether launching a new product, refining brand identity, or leading cross-functional teams through campaign execution, I bring strategic insight, creative depth, and a human-centered approach to every project.
A splash of innovation, a dash of strategic thinking, and a whole lot of heart and soul have been the groundwork of my career. My empathetic nature, zest for creating meaningful connections, and analytical eye have led me toward a successful content marketing career.
By focusing on the idea that people invest in relations, stories, and magic, I have elevated the brand presence for a variety of companies.
Let’s create something that not only informs but inspires!
Alana is amazing at what she does. Her kindness knows no bounds, and her personality hits you like a freight train. - Kayla M.
Alana is the greatest photographer ever. Even if Chuck Norris bought a camera, she would still be better. - Michael M.