A JUST FOOD TRANSITION: WHITE PAPER AND ROADMAP Social Media Toolkit

What we're advocating for

The global system of industrial animal production, including industrial fishing and aquaculture, is fundamentally inequitable, inefficient, financially flawed and environmentally unsustainable. The just transition white paper and roadmap unites civil society organisations dedicated to a common vision of food system transformation from farm to fork that protects and empowers smallholders, pastoralists, peasants, fisherfolks, farm and food chain workers, women, Indigenous, youth, people of color, and other marginalised communities and makes a livable future on our planet possible. The future we advocate for is a phaseout of industrial animal agriculture, fishing and aquaculture through a just transition to a climate-resilient, locally and democratically governed food system that mitigates greenhouse gas emissions, promotes biodiversity, protects animal welfare, empowers workers, and advances food sovereignty that fulfils food security.

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Bluesky or X (Formerly Twitter):

📢 Take action! We are calling for a phase out of industrial animal agriculture and a just transition towards equitable, humane, and sustainable food systems. Join the Just Food Transition Network: https://justfoodtransitionroadmap.com/join-the-movement

📢 Take action! Industrial animal farming, fishing & aquaculture make a sustainable future impossible. Food production drives 15% of global fossil fuel use annually. We can’t meet climate and social justice targets without transforming BOTH food & energy systems. Join the movement to #PhaseOutIndustrialAnimalAg https://justfoodtransitionroadmap.com/join-the-movement #JustFoodTransition

To achieve a just transition from industrial animal production to equitable, humane and sustainable food systems, we must strengthen food system governance, promote agroecological practices and shift towards diets within planetary and social boundaries. https://justfoodtransitionroadmap.com/join-the-movement

📢 Multinational meat, dairy, and seafood corporations must be challenged and held accountable for their social, environmental, and animal cruelty impacts. It's time to act now and join the movement to support the just food transition: https://justfoodtransitionroadmap.com/join-the-movement

Without safeguards, increasing consumption of 'blue foods' risks reinforcing extractive and inequitable models. We must protect small-scale fishers and local communities, and marine wildlife with a just transition. https://justfoodtransitionroadmap.com/join-the-movement

High Income Countries must shift to plant-rich diets and reduce meat and dairy intake to stay within planetary boundaries to protect public health, the environment and animals. It's time to initiate a just food transition: Join the Just Food Transition Network https://justfoodtransitionroadmap.com

High Income Countries must lead by reducing their consumption of animal-based products and the number of farmed animals in industrial production systems to free up some land currently used to grow animal feed to scale up agroecology. https://justfoodtransitionroadmap.com/join-the-movement

Urgent call for transparency at #COP30

JBS funding the media narrative. Bayer sponsoring the agrifood zone. Multinational corporations are steering COP30 climate story. Time to reclaim the narrative with accountability & transparency.

Facebook/Instagram:

Our global food system is responsible for one-third of human-caused greenhouse gas emissions and 15% of fossil fuel use, annually. Reducing these emissions is crucial to meet climate goals. Challenges from threats such as rising temperatures, droughts, unpredictable rainfall, invasive pests, and extreme weather events jeopardise our food security and livelihoods. We must act now to safeguard our future. Join the movement here: https://justfoodtransitionroadmap.com/join-the-movement

📢 High meat and dairy consuming countries must lead by reducing consumption of animal-based products and the number of farmed animals in industrial production systems to free up some land currently used to grow animal feed to scale up up agroecology. 📢Multinational meat, dairy, and seafood corporations must be challenged and held accountable for their social, environmental, and animal cruelty impacts. It's time to act now and join the movement to support the just food transition: https://justfoodtransitionroadmap.com/join-the-movement

The global system of industrial animal production, including industrial fishing and aquaculture, favours high-quantity, low-quality meat, dairy, eggs and seafood and maximises corporate profits at the expense of workers, local communities, women, animals, public health and the planet. Join us to advocate for a just transition towards a worker-driven system based on agroecology that results in the production of equitable, humane and sustainable proteins on a global scale. https://justfoodtransitionroadmap.com/join-the-movement

It's time for equitable change.👉The just food transition must hold corporations accountable and shift power to communities, cooperatives, small producers, smallholder farmers and micro, small and medium enterprises. 👉It should involve and empower industry workers, women, youth, farmers, fishers, indigenous communities, and marginalised groups through the adoption of agroecology, high welfare standards and land rights recognition. 👉And it must prioritise equity, food sovereignty, and climate justice, whilst addressing intersecting forms of discrimination. Join the movement: https://justfoodtransitionroadmap.com/join-the-movement

📢 Take action! The widespread use of industrial animal farming, fishing and aquaculture make a sustainable future for our planet impossible. Agriculture and food production accounts for at least 15% of all fossil fuel used annually. We need to transform both agriculture and energy sectors, if we want to meet the targets of the Paris agreement. We are calling for a phase out of industrial animal agriculture and a just transition towards a more equitable, humane, and sustainable food system. Join the Just Food Transition Network: https://justfoodtransitionroadmap.com/join-the-movement. #JustFoodTransition

Increasing consumption of fish and other aquatic animals, plants, and algae is often promoted as a solution to climate, food security, and biodiversity challenges. But to realize a truly just transition, we must ask: which foods, produced how, and for whose benefit? Without clear safeguards for small-scale fishers, local communities, and aquatic animals and ecosystems, the ‘blue food’ narrative risks reinforcing extractive and inequitable models. Let’s reshape it - toward agroecological food systems that are equitable, humane, and ecologically sound, with people, animals, and ocean and freshwater health at the center. Join the Just Food Transition Network: https://justfoodtransitionroadmap.com/join-the-movement. #JustFoodTransition

Urgent call for transparency at #COP30

As the world gathers to tackle the climate crisis, powerful agribusinesses are shaping the narrative behind the scenes.

• JBS, one of the world’s largest meat producers, is reportedly funding a media center at COP30.
• Bayer is the diamond sponsor of the Agrizone.

These corporate roles raise serious questions: whose interests will dominate the conversation, those of people, the planet, and animals or those of profit? We urgently need stronger governance, accountability, and transparency in climate negotiations to initiate the deep transformation that we need to tackle the multiple crisis we face through a Just Transition Towards Equitable, Humane and Sustainable Food System.

Forests are falling for factory farms. Around 80% of global deforestation is caused by agriculture with animal feed production a major culprit. False solutions like nature-based solutions, sustainable intensification or carbon offsets only greenwash destruction. The real answer is a just transition to an equitable, humane, and sustainable food system for people, animals, and the planet.