4th Edition
Welcome to the AHA! Newsletter, where we dive into standout campaigns from across Publicis Groupe, showcasing the creativity and insight that power our work. Each issue offers a window into the brilliant ideas and talent within our global network, delivering those moments when everything clicks—the AHA! moments that spark fresh inspiration and new possibilities.
One Day
- Agency: Publicis Conseil, Paris
- Client: AXA
AXA’s new campaign is all about reigniting excitement for the future. It taps into how, as kids, we dream big, but as adults, we tend to focus on uncertainties.
Ulrike Decoene, AXA’s Chief Communication, Brand, and Sustainability Officer, puts it simply: “Life has risks, but the future shouldn’t be one of them. Everyone deserves to feel hopeful.”
By positioning AXA as a partner offering flexible 'Life & Savings' solutions, the campaign reminds us it’s never too late to get excited about what’s ahead reinforcing the message: "The future begins with our dreams."
Exposure Control
- Agency: Publicis Dubai
- Client: Beiersdorf
NIVEA SUN's "Exposure Control" campaign cleverly repositions sun safety for a younger audience by integrating social media habits with the critical message of sun protection. Recognising that traditional warnings were losing impact, the brand used the familiar "exposure" icon from phone cameras, drawing a parallel between editing photos and managing skin exposure to the sun.
By overlaying user-generated images with this icon, they delivered a message that felt organic and relevant, tapping into the behaviours of millennials who are deeply involved in curating their online presence.
This simple yet effective strategy reframed sun protection as a natural extension of taking care of one’s appearance, both online and offline, successfully breaking through the noise of everyday advertising.
Keeps Running
To launch the DACIA Spring, the brand created a 360° campaign led by the film 'Such a Good Day.' The film tackles range anxiety, showing that while many electric cars compete for maximum range, the average driver only covers 37 km a day.
Through the story of a dad’s busy day—school runs, work, and errands—the campaign shows that 225 km of range is more than enough for daily life.
By focusing on real driving habits, Dacia shifts the conversation from range competition to practicality, positioning the Spring as the perfect, hassle-free EV for everyday use.
Happy Home
- Agency: Leo Burnett Poland
- Client: OTODOM
OTODOM’s new campaign taps into the emotional essence of home, inspired by their Szczęśliwy dom [Happy Home] survey. Through 30-second ads, the campaign shares real stories, showing that a home should meet both sensory and emotional needs.
Focusing on experiences like touch, light, and calm, Otodom redefines what makes a home—prioritising emotional well-being over aesthetics or cost. The campaign also promotes inclusivity, highlighting how people, especially those with neurodiversity, uniquely experience spaces.
With support from digital, PR, and social media, it emphasises that a true home should engage all the senses.
Translation: A home full of understanding is a home where families thrive. Also the blended ones (22% of Poles in relationships have a child from a previous partner).
Translation: A home full of happiness is one where people and their pets find their world together (68% of Poles live with their pets).
Translation: A home full of closeness is a place where generations support each other with love (53% of young poles choose to live with their parents or grandparents).