Everyone's Cup is Full Except for Hers Imagining the Development of Access and Resource Services Designed to Support Women in the Service Industry

Content Warning:

includes references to various instances of workplace harassment, assault, violence, and aggression on the basis of gender, sex, race, citizenship-status, and age. includes references to substance abuse and intoxication. includes references to mental, emotional, and physical health disparities resulting from the aforementioned content.

Acknowledgements

This project is dedicated to Emmy Andréasson, the worlds best manager, coworker, and self-proclaimed "Slinger of Suds", for her ceaseless efforts and actions to support the well-being her coworkers and staff. Thank you for never just talkin' bout it and always bein' bout it - you inspire me to be my best self through service to myself and others.

Special mention to the contributions of Kerry Bannen for all of her accommodations of support and assistance in digitizing my data artifact, as well as Treasa McDonald and Alicia Criswell for their service in alcohol-serving establishments and their donation of personal items and time to this project. Although these items were sadly not able to be physically incorporated into the final product, they were contributions that provided important and integral symbolism that created and sustained this projects intent nonetheless.

What Is This Piece Discussing?

This data physicalization artifact is intended to speak to the need for further examination into how we as library and information science professionals can and should pursue further development of resource collections and services addressing and supporting the diverse, multi-faceted, and unique needs of service industry professionals. The nuances of creating resources and services that critically engage with such complex topics is examined by reviewing data and associated theory pertaining to the experiences of women bartenders specifically.

Note to terminology used:

Due to the alternation between terms "female" and "woman" among the reviewed data, my research review reflects this alternating language due to time constraints although the 2 terms are of course not necessarily synonymous. That being said, as the author of this webpage, my review of this data and analysis is not exhaustive by any means but is intended to be in reference to all women, non-binary and gender non-conforming bartenders who are targets of sexism as alcohol-serving front-line workers who as such are potentially subject to the following review of workplace commodification, sexualization, and objectification within the patriarchal dominant culture of hegemonic masculinity.

What Does The Data Say?

The following literature, research, and study reviews exemplify the compounding duality of the socioeconomic, psychological, and physical challenges often experienced by women working as bartenders. These phenomena are analyzed in their relation to the general lack of structural, systemic, and institutional support this service industry subcategory receives.
Barriers to Finding Data on Under Served Populations

It proved to be particularly difficult to find useful, humanizing, quantitative data on bartenders as service industry professionals, much less such research that focuses on women bartenders. This information barrier itself speaks to the nearly non-existent support structures for this demographic maintained within American dominant cultures. And ironically, of the extremely limited information I did find, all stressed the dire need for further research into the unique professional and personal lives, experiences, and issues of by either female bartenders or bartenders/workers within alcohol-serving institutions generally.

Study of females bartenders experiences of unwanted sexual attention in the work place - "feisty femininity" depicted by veteran female bartenders

A reviewed 2023 study and research article by James Frederick Green detail the emotional impacts on the female labor force in U.K. pubs due to the organizational norms necessitating female bartenders’ management of emotions and performance of emotional labor in response to repetitive unwanted sexual attention in the workplace. Pervasive levels of emotional dissonance, burn out, and de-personalization are observed in the study's findings, with the studies female bar-staff reporting daily instances of unwanted contact at work. In the review of professional bar display rules conveyed through available training materials, a lack of material on matters of conduct during sexualized conversations/acts is observed - leaving bartenders without any education on navigating such encounters. Female bartenders’ must then informally construct their own display rules and systems of protection, at the cost of extreme long-term emotional impacts. Green expands on the concept of “feisty femininity” created by Gunby et al. (2020) as the retaliation of women bar-goers to unwanted contact. Green applies this concept to female bartenders, displayed often by what he refers to as “veteran bartenders” - as female bartenders are forced to eventually development strategies that employ impulsive opposition to instances of sexual intrusion to their body at work. The study confirms that further research on bartenders' intricate emotional labor at work is needed.

woman Bartenders, Experiences of harm in the workplace, and intersectionality

Health Disparities Relation to Identity-Charged Sexual Harassment/Violence in the Workplace

Hoffman’s 2024 literature review argues for the need of further research on the compounding, intersecting impacts of sexual harassment on women who work in the hospitality industry - pointing to the casino gaming industry as an ideal focus group to observe the health disparities and adverse impacts to well-being caused by workplace sexual harassment. The conclusion also suggests the development of bystander-training in such environments, as it has previously proven to be more effective in the prevention of sexual violence than general sexual harassment trainings. The article pulls from various data sets to theorize on the distinct prevalence of sexual harassment in the hospitality industry as a phenomenon that is reflective of multi-faceted, intersecting systems of oppression (gender, race, class, citizenship status).

Human or Tool? The 'Hospitable Body at Work" - Selected, Molded, and Built

Research done in Nordic countries on what is referred to as the “hospitable body”, examining the implications of social and organizational associations between certain bodies and certain occupations, particularly as it applies to the hospitality industry. The production of the working body as what Marx and Engels referred to as “the appendage of a machine” is observed in relation to modern constructions of the hospitable body at work through varying modes of physical, emotional, and aesthetic labor. The appraisal of people as bodies reduced to gender, race, age, and so on is examined as an integral component in industries with high concentrations of marginalized demographics and high rates of contingent forms of employment generally perception and treatment of workers as replaceable. This analysis is supplemental to the following proposal for further research into the concept of the hospitable body at work and the responsive development of counteractive and preventative strategies tailored to address the distinct needs that arise from gender, sexual, and racial harassment in the hospitality workplace.(Zampoukos 2021)

Tipping, Objectification, and Sexual Harassment

A study revealed that tipping may particularly impact sexual harassment of women in the service industry through facilitating dominant cultural norms of sexual objectification. The authors examine how their studies findings present useful information regarding how the knowledge of a female workers mode of compensation including tips negatively impacts male perceptions of her and whether sex-based harassment towards her is considered to be legitimate.(Klein et al. 2021)

Social Perceptions

The findings of a 2020 Spanish study reviewing social perceptions of victims responses to stranger harassment suggest that women who are socially perceived as enjoying public sexualization are generally regarded as both superficial and incompetent by both men and women. The pervasive cultural sexualization of female bartenders may position them as women who are understood to be enjoying public sexualization, so these findings may speak to the prevalence of condescension and objectification directed at this demographic in the workplace. (Moya-Garófano et al. 2020)

'Pariah Femininities', 'Rebel Barmaiden" and Retaliation that Feminizes as it Punishes

A 2022 research article by Emily Starr compiles and uses data from interviews with women bartenders to theorize upon how members of this professional demographic have come to restructure and recognize the systemic, structural, and institutional oppression they face as perceived “pariah femininities” - a negative socialized identity that exists due to the association of women bartenders with gender deviance from hegemonic femininity. It is theorized that in retaliation, women bartenders affirm and construct within these organizational cultures what Starr refers to as the “rebel barmaid” identity. This positive occupational self-identity is borne from negotiating derogatory perceived identities of pariah femininity with the survival of compounding experiences of complex, multi-faceted, and pervasive forms of retaliation that combine punishment with feminization - a result of working in an industry that, by association, disqualifies them from the protections afforded to those perceived to be in alignment with respectable femininity.

Examinations of Common workplace issues and their environmental/cultural implications

Examinations of "The Customer is Always Right" Philosophies and the Impacts

Enabling cultural factors such as the hierarchical assessment of “low-status service providers”, dependence on customers, norms of informality and substance use, accommodation-centered ideologies, and high prevalence of customer stress can exacerbate the frequency and wide-spread acceptance of customer and insider aggression, harassment, and assault of service employees. The workplace culture of service fields often prohibits employees’ perception of themselves as victims, as harassment is not only expected but expected to be ignored. The absence of formal policies and procedures in response to workplace harassment is an understood policy within itself. These findings are examined in observance of the ways in which structures that culturally regard service providers as mere objects/tools to be used to the satisfaction of the customer inevitably blurs and obscures the question of what customer behavior is to be considered right and wrong to the point of irrelevancy. Many service industry professional develop implicit strategies for coping with these environments and their impacts (e.g. problem-solving, escape-avoidance, and support seeking strategies) that are developed in response to the pervasive lack of support structures/policies. (Yagil 2008)

Workplaces Characterized by Permissive Drinking Norms

Many bars workforce demographics reflect particularly high percentages of men who exhibit patterns of heavy drinking in alignment with the established workplace culture, which makes their female coworkers particularly vulnerable to being targets of gender harassment in the workplace. (Bacharach, Bamberger, and McKinney 2007) Bacharach, et al.'s study findings indicate that both direct and moderated effects of drinking in workplace environments distinctly impact the prevalence of gender harassment in the workplace.

Familial Personal Workplace Relationships

The reliance on uniquely intimate workplace relationships such as “families” created and sustained across service industry jobs is reflective of the lack of structural and systemic support offered to this demographic. This study depicts how because these community dynamics are borne out of the industries refusal to provide workers with support/benefits that meet their basic needs, they can oftentimes unintentionally foster circumstances that produce and excuse inappropriate and harmful workplace cultures (substance abuse, harassment, assault, and violence). (Eger et al. 2022)

Bystander Intervention Training

Why Bystander Intervention Training is Needed

It has been noted that issues pertaining to cultures of hegemonic masculinity have been perpetuated within some bar cultures through interactions between male customers and male bartenders in ways that can promote sexual assault, as well as prevent it. Duque et al.’s study on such interactions asserts that education for bar staff pertaining to sexual violence/harassment prevention is desperately needed, particularly bystander intervention training as it has proved to be most effective in identification, interception, and prevention of such situations. (Duque et al. 2020)

Barriers to Implementing Bystander Intervention

Powers and Leili's 2016 research article identified bystander intervention training as the most affective identified tool in combating sexual harassment and violence in alcohol-serving establishments to date, and revealed that according to the bartenders who were the participants in their study - the primary barrier to implementing useful bystander intervention training in bars is the lack of responsibility non-front-line bar owners/managers who are revenue focused experience in relation to these instances. (Powers and Leili 2016)

SO, How Can Libraries Assist in Providing Information that Supports Women Bartenders, and Service Industry Professionals Generally?

Resource Collections That Can Engage Everyone in Applicable Healing, Rest, and Resistance

As the provided research review reveals, the complex, layered issues faced by women bartenders and service industry professionals at large have deep, systemic and societal roots in harmful dominant narratives and cultures. These roots flourish because above ground we're still watering the weeds soil. Assisting in the exacerbation and reproduction of the circumstances for the continuous failure to provide service industry professionals with basic respect and support.

So, how can we assist in pulling this weed, roots and all?

I believe useful engagement with this matter that touches all of our lives is done through the continuous development of resources collections such as “We Believe You: A Feminist Book List on Sexual Violence, Consent, and Masculinity" by Charis Books & More and Charis Circle.

It is a resources list intended to support people “speaking truth to power”, to ignite change in the readers lives, the lives of those they engage with, and the world around them. The introductory statement says, “Some of the books on this list are geared towards personal healing for survivors of sexual assault, some are histories and studies about rape culture and U.S. sexual violence, some are books designed to help children understand consent and positive boundaries, some are books written by cisgender or transgender men, gay and straight, talking about the ways in which patriarchal culture has harmed them and caused them to harm others. These books are meant to help you keep the conversation going in your own head, in your home, with your family, in schools, faith communities, and in your workplace.” Incorporating resources collections akin to this in our libraries can enable us to help support the libraries user communities whose workplace and personal identity make them particularly vulnerable to instances of harassment, assault, and violence – as well as vulnerable to the impacts of experiencing, processing, and coping with such instances in environment with no formal support systems in place (for bartenders typically non-unionized, low-paying, no benefits, etc.). It can also provide us all with resources to identify how we each may be at risk of perpetuating such violence along with the opportunity to engage with material that provides a counter-narrative to dominant cultures(resources for bystander intervention, etc.), assisting in the deconstruction of harmful norms commonly established in workplaces such as the alcoholic beverage industry.

Useful resources in these collections could explore compiling accessible information that assists in support as depicted through Wake Counties Community Resource Collection. Or Worker Organizing Resource and Knowledge Center's Know Your Rights Toolkit that provides resources and services to assist in the formation of unions.

My artifact reflects this data through:
  • Book - I chose to bind a book as the medium to reflect the user communities place within libraries
  • Blank pages = conveys female bartenders lack of support, tailored library resource collections, and data/research generally.
  • Goat-skin leather book case, terracotta clay gums, acrylic teeth = nodding to the concepts of "feisty femininity" "pariah femininity", the objectification, sexualization, and commodification of women bartenders ultimately resulting in varying forms of "punishment", dehumanization, and de-personalization
  • Employees Only sign - symbolizes how coping, defense, basic support structures that are left up to workers to meet alone. "rebel barmaid" identity born of "survival" being a central pillar of self-identification, being ultimately harmful and isolating
  • Page Colors - reflective of the complex, intersectional issues faced throughout the service industry at large and how the nuances of this diversity should be reflected in any resource collections developed to meet this information need
Bibliography

Bacharach, Samuel B., Peter A. Bamberger, and Valerie M. McKinney. 2007. “Harassing under the Influence: The Prevalence of Male Heavy Drinking, the Embeddedness of Permissive Workplace Drinking Norms, and the Gender Harassment of Female Coworkers.” Journal of Occupational Health Psychology 12(3): 232–50. doi:10.1037/1076-8998.12.3.232.

“Community Resources.” Wake County Government. https://www.wake.gov/departments-government/health-human-services/community-resources.

Duque, Elena, Javier Rodríguez-Conde, Lídia Puigvert, and Juan C. Peña-Axt. 2020. “Bartenders and Customers’ Interactions. Influence on Sexual Assaults in Nightlife.” Sustainability 12(15): 6111. doi:10.3390/su12156111.

Eger, Elizabeth K., Emily Pollard, Hannah E. Jones, and Riki Van Meter. 2022. “Creating and Sustaining Service Industry Relationships and Families: Theorizing How Personal Workplace Relationships Both Build Community and Perpetuate Organizational Violence.” Behavioral Sciences 12(6): 184. doi:10.3390/bs12060184.

Green, James Frederick. 2023. “‘. . . It Makes Me Want to Shut Down, Cover Up’: Female Bartenders’ Use of Emotional Labour While Receiving Unwanted Sexual Attention at a Public House.” Sociological Research Online 28(3): 775–92. doi:10.1177/13607804221091573.

Hoffman, Shekinah. 2024. “The Impact of Sexual Harassment on Women’s Health and Well‐being: A Case for Studying the Casino Gaming Industry.” Sociology Compass 18(1): e13163. doi:10.1111/soc4.13163.

Klein, Olivier, Camila Arnal, Sarah Eagan, Philippe Bernard, and Sarah J. Gervais. 2021. “Does Tipping Facilitate Sexual Objectification? The Effect of Tips on Sexual Harassment of Bar and Restaurant Servers.” Equality, Diversity and Inclusion: An International Journal 40(4): 448–60. doi:10.1108/EDI-04-2019-0127.

Moya-Garófano, Alba, Miguel Moya, Jesús L. Megías, and Rosa Rodríguez-Bailón. 2020. “Social Perception of Women According to Their Reactions to a Stranger Harassment Situation (Piropo).” Sex Roles 83(3–4): 163–78. doi:10.1007/s11199-019-01103-2.

Powers, Ráchael A., and Jennifer Leili. 2016. “‘Yeah, We Serve Alcohol, but . . . We Are Here to Help’: A Qualitative Analysis of Bar Staff’s Perceptions of Sexual Violence.” Violence and Victims 31(4): 692–707. doi:10.1891/0886-6708.VV-D-14-00047.

Starr, Emily H. 2022. “‘Women of Ill Repute’: Pariah Femininities, Retaliatory Violence, and the Negotiation of Rebel Identities among Women Bartenders.” Gender, Work & Organization 29(3): 800–816. doi:10.1111/gwao.12812.

“We Believe You: A Feminist Book List on Sexual Violence, Consent, and Masculinity | Charis Books & More and Charis Circle.” https://www.charisbooksandmore.com/we-believe-you-feminist-book-list-sexual-violence-consent-and-masculinity-0.

Worker Organizing Resource and Knowledge Center. https://www.workcenter.gov/.

Yagil, Dana. 2008. “When the Customer Is Wrong: A Review of Research on Aggression and Sexual Harassment in Service Encounters.” Aggression and Violent Behavior 13(2): 141–52. doi:10.1016/j.avb.2008.03.002.

Zampoukos, Kristina. 2021. “The Hospitable Body at Work—A Research Agenda.” Gender, Work & Organization 28(5): 1726–40. doi:10.1111/gwao.12635.