Watch on-demand Summit sessions for Adobe Journey Optimizer, Adobe Target, and Adobe Campaign
SK4: Put the Customer at the Center and Build Relationships That Last a Lifetime
First impressions last a lifetime. Great first impressions feel personal, connected, and relevant right from the start. From the first impression through every moment that matters, put the customer at the center of all your efforts and deliver seamless, unified experiences across every touchpoint—from acquisition, to engagement, measurement, optimization, retention, and beyond. In this Strategy Keynote, you'll hear from Sundeep Parsa, Adobe VP of Product, Customer Journey Management, and Chris Norton, SVP of Marketing, Data Activation, and Personalization at Marriott about developing a business strategy focused on creating and delivering a unified customer experience. Visionary demos will showcase how you can unify customer engagement and leverage Adobe AI and Adobe’s Agentic framework, to deliver exceptional, personal, and connected experiences that create lifetime brand loyalty.
S520: Adobe Journey Optimizer Roadmap and Innovations
Adobe Journey Optimizer is a leader in powering personalized, omnichannel engagement strategies that allow brands to put the customer at the center of the experience. From real-time journey orchestration to omnichannel marketing campaigns to mobile engagement and intelligent decisioning, Journey Optimizer delivers a winning experience every time. Hear from Adobe product experts about recent Journey Optimizer product releases, compelling use cases, and the product vision and roadmap.
S521: From Static Campaigns to Personalized Engagement: World Vision’s Evolution
In today’s digital-first world, marketing success hinges on more than just reaching audiences — it’s about creating individualized journeys that inspire action and build trust. CIO Selby Mong and MarTech product owner Stephen Cave reveal how World Vision Canada uses Adobe Journey Optimizer and Real-Time CDP to evolve its approach across email, direct mail, and telemarketing. Discover strategies to transform legacy “batch-and-blast” campaigns into data-driven, personalized journeys.
S522: Tips and Tricks to Unlock the Full Power of Adobe Journey Optimizer
Join Adobe Journey Optimizer experts for a “behind the curtain” deep dive into all the things you didn’t know about Journey Optimizer. Whether you are a seasoned practitioner or just starting on your journey, you’ll gain valuable insight into unlocking value and driving growth in your business outcomes.
S523: Transitioning to Customer-Centric Multichannel Engagement Experiences
Interbank is transforming customer engagement by evolving from traditional mass messaging to personalized, behavior-driven journeys. Using customer insights and data collected across banking products, they deliver seamless, multichannel experiences with Adobe Journey Optimizer to align with customer needs while driving business growth. Learn how Interbank is transforming its organizational readiness to become more customer-centric, enabling cross-departmental collaboration to execute strategies effectively and provide optimal banking experiences.
S524: Scaling Mobile App Growth: AI, Personalization, and Real-Time Engagement
Discover how to transform billions of mobile interactions into a strategic vision and actionable playbook for elevating personalization and engagement in the age of generative AI. Join Adobe’s Julien Friedland, Senior Growth Product Manager for Adobe Acrobat, and Brent Kostak, Senior Product Marketing Manager, to learn how product and marketing teams craft innovative customer journeys with data, AI, and real-time mobile engagement driving monetization and retention.
S526: Scoring Big: How the NFL Orchestrates Exceptional Fan Engagement Journeys
The National Football League (NFL) is America’s most popular sports league, founded in 1920 and comprises 32 franchises. As a leader in sports fan and digital engagement, learn from Haley Brunner, director of Performance Marketing at the NFL, and Mike Maffeo, senior manager of Product Management at Adobe, to see how the NFL uses Adobe Journey Optimizer to orchestrate fan engagement across channels with one-to-one communications for a lasting impact, attracting new fans to the NFL’s properties and increasing engagement with existing fans.
S527: How T-Mobile Personalizes Customer Experiences with AI Decisioning
T-Mobile built the first and largest nationwide 5G network by embracing its mantra as the “un-carrier.” Being the un-carrier has become synonymous with 100% customer commitment. That commitment extends into ensuring that interactions and experiences in any channel are personalized, relevant, and exceptional. Anya Edstrom, T-Mobile’s director of Digital Product Strategy & Marketing, and Deepti Anthony, product manager for Adobe Journey Optimizer, discuss T-Mobile’s digital shift to customer-centricity and the role of next-best decisioning.
S528: Adobe Campaign Roadmap and Innovations for 2025
From enhancements to the web UI for Adobe Campaign v8 to AI Assistant for content generation, Adobe Campaign includes a host of new capabilities. Hear from Adobe experts about the exciting new Campaign innovations and how they can impact your business.
S529: AI Assistant in Journey Optimizer for Greater Productivity and Creativity
Discover how Auckland Airport, New Zealand's largest and busiest airport with tens of millions of passengers per year, uses Adobe Journey Optimizer’s AI Assistant for content generation and AI Assistant in Adobe Experience Platform for knowledge and operational insights to empower marketing teams to achieve more in less time. Join Paloma Vivaco-Coutts, Auckland Airport's Digital Channels Manager, and Amar Vannarath, Product Manager at Adobe, to see how GenAI is transforming the way brands create, personalize, and optimize content while streamlining customer experiences.
S530: AI-Powered Personalization: Prudential's Secret to a 135% Engagement Boost
Imagine turning lackluster landing pages into top-performing MQL drivers. Join Prudential’s Ashley Cheretes, Director of Generative AI, and Joaquin Viramontes, Director of Experimentation & Personalization, with Adobe’s Drew Burns, to learn how Prudential went from AI personalization beginners to achieving a remarkable 135% lift in engagement in less than 30 days with Adobe Target. Our speakers will walk you through their journey using predictive AI and generative AI and developing an AI-infused content strategy to design a winning blueprint for a new, efficient, and intelligent optimization strategy.
S531: Get Inspired and Scale Faster with Generative Experiments
Learn how Adobe is bringing advanced AI-powered technologies into your experimentation workflows for intelligently identifying opportunities to increase the impact of digital experiences that you build every day. With content and data working together, Adobe's AI can provide guidance that uncovers potential best performing experiences and can generate additional insights on A/B tests you’ve already run. Join Paul Aleman from Adobe’s product management team and David Arbour, Adobe’s senior research scientist, as they highlight new capabilities across Adobe Experience Platform that can boost your productivity and supercharge your experimentation practice.
S653: Under The Hood of Adobe’s Gen AI Innovations
Get an inside look at our latest AI innovations announced at Summit, driving greater value, accuracy, and adaptability. Learn how these solutions work, with examples demonstrating how we ensure valuable responses and empower you to personalize AI technologies and innovations to meet your business needs. Whether you’re looking to enhance your marketing operations, improve customer service, or scale AI-driven workflows, you’ll get actionable insights into harnessing the full potential of AI for your business.
S652: AI-Driven Excellence: How AI Assistant Transforms Customer Experience and Team Efficiency
Gen AI and AI are fast transforming customer engagement and streamlining operations. Learn about how Adobe’s AI-enabled innovations, like AI Assistant, predictive analytics, and automation, are revolutionizing customer interactions with real-time support and insights. Get case studies on successful AI integrations that boost productivity, foster collaboration, and help teams work smarter, ultimately driving next-level growth and productivity.
S734: Driving Business Impact and Loyalty with Adobe Journey Optimizer and WhatsApp
Delivering exceptional experiences starts with connecting with your customers on their preferred channels. For millions worldwide, WhatsApp is a trusted, go-to channel, connecting them with friends, family, and businesses—all in a single, secure application. WhatsApp allows brands to connect with customers through conversation-based messaging spanning marketing, utility, and authorization use cases. In this session, discover how the new WhatsApp channel drives personalized, customer-centric engagement at scale with Adobe Journey Optimizer.
S925: Elevating Experiences: How Air Canada Scales Personalized Journeys
Join Marketing technology lead Mohd Asher at Air Canada, and Adobe technical consultant Tanmoy Barua, as they showcase how Air Canada, Canada’s largest airline brand, transforms customer experiences with Adobe Journey Optimizer and Adobe Target. Learn to create personalized, impactful moments at every touchpoint and gain insights to elevate your marketing initiatives and achieve meaningful business outcomes.
S929: Accelerate Journey Time to Value: How MLB Delivers Game-Day Messaging
Hear how Major League Baseball (MLB) has embraced and scaled Adobe Journey Optimizer to bring richer digital messages to fans throughout the game. In partnership with Adobe Professional Services, MLB has unlocked a variety of use case templates in Journey Optimizer which serve the needs of the 30 clubs to engage fans for pre-game planning, enhancing in-venue experiences, and post-game next-best actions. This session will provide the tips and tricks to select, stand up, and scale your own use cases.
S940: Transforming D2C: How CASIO Delivers Immersive, Personalized Web Experiences
Discover how CASIO, a global electronics and timepiece leader, is revolutionizing customer experience by using Adobe Experience Cloud and Adobe Creative Cloud. CASIO scaled its D2C business by launching a global digital platform and transformed personalization by delivering an innovative service, "MY G-SHOCK", offering over 10 billion customization options. Learn how Adobe helps power an immersive website across 32 global markets, driving global increases in purchase rates and conversions.
S331: Content Meets Data: How T-Mobile Unlocks Omnichannel Personalization
With millions of customers worldwide, T-Mobile faces the challenge of ensuring that every interaction with customers feels personalized and delightful — no matter where they are. Learn how T-Mobile successfully blends content and data together to deliver connected, personalized, and consistent experiences across channels, boosting engagement and conversion while also reducing operational overhead and time to value.
OS532: AMP Drives High-Impact Cross-Channel Journeys with Adobe Journey Optimizer
Discover how AMP transformed its martech stack to unify data, enabling personalized marketing and seamless cross-channel journeys with Adobe Journey Optimizer. Bonnie Thorn, head of Digital and Customer, and Sylvia Lam, Communications Delivery manager, share how AMP drove strategic outcomes, enhancing engagement across superannuation and banking. Learn how they delivered next-best interactions, enhanced home loan retention, and launched tailored campaigns and newsletters. Gain insights into building multistep journeys while maintaining trust and consent compliance for exceptional, data-driven experiences.
OS533: Nordea Bank’s Journey to Power Customer Engagement
Delivering personalized, real-time customer engagement at scale is challenging for most financial services, especially when managing millions of customer interactions across various services and touchpoints. Join Jorge González Flores, Head of Data Products and Marketing Technology, and Maria Magi, Head of Customer Engagement, as they share how Nordea Bank has taken first steps towards optimizing customer interactions with Adobe Journey Optimizer to unify data and facilitate personalized journeys across multiple channels while maintaining security and compliance standards.
OS924: Reach new audiences with Adobe Journey Optimizer and WhatsApp
Learn how WhatsApp powers businesses on Adobe to create personalized and unified customer engagement at scale. In this session, you will learn more about the message types available to send via WhatsApp on Adobe Journey Optimizer and how to drive efficiencies in your messaging strategy.