About Me
Hi! My name is Haley Duncan and I have a passion for building strategic and impactful campaigns while bringing a positive and collaborative energy to every project. I am and always have been a high performer.
I thrive in fast-paced environments, adapt quickly to new challenges, and bring both creative and analytical thinking to the forefront.
I can’t wait to connect with you soon!
Key Skills
1. Highly Independent & Resourceful
I take ownership of projects and find creative solutions with minimal direction.
2. Adaptable & Thrive in Fast-Paced Environments
I am known as a versatile, multiskilled team member who thrives under pressure and adapts quickly to new challenges.
3. Creative with Analytical Reasoning
I blend imaginative thinking with data driven strategy to build effective, results oriented campaigns.
4. Systems Oriented Thinker
I am passionate about optimizing workflows and building systems from the ground up to improve efficiency and impact.
5. Positive, Solutions Focused Attitude
I bring a consistently positive, can-do mindset that motivates teams and supports clear, confident decision-making.
Spec Creative Brief: Social UGC Concept for Haircare Brand
Objective: Develop a short form UGC campaign concept to promote a new Dry Shampoo & Leave In Conditioner Bundle Kit using organic feeling, relatable content to perform well on TikTok and Meta.
This is a quick overview for a creative brief I created to demonstrate my strategic thinking and content direction skills for UGC. I would perform A/B testing with the hooks and visual openers to determine potential new winning copy and visuals.
Note: This was not created for Uni and is a conceptual piece to showcase a small piece of my approach to creative strategy in the beauty & wellness space.
Cross-Channel Marketing & Creative Projects
- Paid Media Strategy: Still and video creative for performance ads (Meta & TikTok)
- Influencer Campaigns: Organic and paid partnerships, from sourcing to execution
- Email & SMS Marketing: Campaign planning, creative direction, and newsletter development
- Brand Photography: Led shoots for new product and retail launches across digital channels
- Website Optimization: Designed landing pages, created Shopify templates, and managed updates
- Organic Social Strategy: Oversaw consultants and interns for day-to-day content strategy and planning for TikTok & Instagram
- Influencer Gifting Program: Built and managed ongoing earned/organic outreach to creators to achieve monthly goals
- Weekly Reporting: Delivered insights, performance metrics, and recommended next steps
- Brand Partnership: Managed marketing and operations for SoulCycle x Uni body care collaboration
- Customer Experience: Owned social community management and customer service ops
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Product & Lifestyle Photography
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Implemented Youtube Strategy Deck
I implemented and presented a YouTube and YouTube Shorts organic content strategy deck for Colorescience to the marketing team. The presentation consisted of market competitor research, current trends, findings from a 2 month YouTube Shorts focused content calendar, analytics and analysis, best YouTube practices, creative ideas for future YouTube content, a proposed YouTube Shorts content calendar posting schedule and more!
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Before & After: YouTube Shorts
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Weekly Social Reports
I distributed weekly summaries encompassing project progress updates, mood-boards serving as sources of creative inspiration, research discoveries pertaining to emerging trends & methods, as well as comprehensive social media analytics.
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Press Stories: Instagram & Facebook
Here are some excerpts from the press coverage social media stories I crafted to highlight the articles spotlighting Colorescience products.
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Instagram & Facebook Stories: Colorescience
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My Work Featured On The Colorescience Website
SDSU Bookstore: Progress Report
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Planning: SDSU Social Content
For the SDSU Bookstore and Dining social accounts, my coworker and I reorganized the posting process for both platforms. We implemented social management application Hootsuite to plan and post our posts, stories, and reels to Instagram, Facebook, Twitter, and TikTok. Furthermore, we ensured to have our posting schedule planned at least two weeks in advance. This way we would have time to make any edits needed of the posts during that week. Additionally, before the beginning of every semester, I would create a tentative schedule for the SDSU Dining platform, which consisted of shooting and content posting dates. By having this schedule allowed us to ensure we would post every required dining location on campus.
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Monthly Analytic Reporting: SDSU Socials
While working as a social media assistant for Aztec Shops LTD, I constructed the idea to report Instagram Analytics of each month to my managers, supervisor, and the buyers and sellers. I created monthly analytic reports at the end of each month for both the SDSU Bookstore and Dining accounts. These analytic reports consisted of an overview for reach, engagement, and followers, as well as data analysis, and recommendations for further posts of Instagram.
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Food Photography: SDSU Dining Socials
SDSU Dining: Progress Report
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SDSU Dining Social Campaign Idea: Dining Ambassadors
While working as a social media assistant, I was consistently coming up with new campaign ideas that would be targeted towards our primary target market. I would research current trends, look into our competitors accounts, and dive into the demographics and psychographics of our primary target market. One campaign idea I had for the SDSU Dining social accounts was to implement "Dining Student Ambassadors." I wanted our social accounts to have up to five students who were perceived as familiar faces and created relatable content our audience could connect with. I included ideas about the content they would create, a questionnaire of the interview process, requirements for someone to become a student ambassador, promoting ideas, and incentive options for the student ambassadors.
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SDSU Dining Social Campaign Idea: Creating Consistency
This is another example of a campaign idea I had for the SDSU Dining social media accounts. I wanted to revamp our social accounts and create a posting consistency that our audience may recognize. The idea was to have one to two names that were used for each posting day of the week. For example, every post that was to be posted on Monday was to be based around the idea of "Mouth Watering Mondays" and have the caption either begin or end with this slogan. The idea was for our primary target market to have something to look forward to each week from our Instagram.
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Product Photographs: SDSU Bookstore Socials
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Instagram & Facebook Stories: SDSU Bookstore & Dining
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