My 12 years of experience in marketing have always boiled down to reaching people through words. As a copywriter, social media strategist, and content marketing specialist, I've crafted my skills and talents as a creative yet strategic writer who utilizes data to make words more impactful. I thrive on introspection, empathy, collaboration, and tea.
At Northern Brewer, I balanced writing promotional emails, informational blogs and product pages, social posts and paid ads, silly memes and reels - all while resisting the beer on tap right in our breakroom until 4pm.
A large portion of my role consisted of creating highly engaging email campaigns for new product launches and email workflows, resulting in the development of ~700 emails annually for two brands - an audience base of 131,000 customers (Northern Brewer) and 56,000 (Midwest Supplies). I implement data-driven strategies by utilizing email performance metrics and conducting comprehensive A/B tests to optimize campaign effectiveness and drive conversion rates.
As far as running the brand's social media accounts, I balanced posting about new products and blog posts, current sales, and topical memes (that I realize do not bring in revenue *but* do bring in the most engagement) as well as contests and giveaways. I managed the Northern Brewer social media on Instagram (25K followers), Facebook (110K followers), and X (22K followers).
As a copywriter in higher education, my work spanned from digital to traditional marketing - webpages, email campaigns, google ads, organic and paid social, YouTube videos, direct mail, one sheets, billboards, radio, and commercials. I worked with various subject matter experts to understand a wide variety of topics and created assets that answer those questions for customers - What does a data analyst do? What are the requirements to become an x-ray technician? How are LPNs different than RNs?
I've housed more examples of my past work on Behance (link below) where you'll find radio/video scripts, email campaigns, web pages, google ads, and more.
https://wmnbreakingbarriers.weebly.com/
I interviewed women in Minnesota breaking barriers in their field by working in male-dominated industries - including craft brewing, auto repair, and politics. In the Land of 10,000 Lakes, it seems there’s something in the water. We’re raising revolutionary women who are pioneers in their field.
The Common Table
A Minnesota State Fair Exhibit
An interactive exhibit in the Agriculture/Horticulture building, this project aims to educate fair-goers on the individual and community impacts of: buying/eating local, growing your own food, promoting food justice, reducing food waste, and nurturing healthy soil. I wrote on multiple areas of the exhibit as well as ran the social media accounts leading up to and during the state fair.
I believe in being a culture fit as much as being a qualified candidate, so here is a little about me.
I'm obsessed with Minnesota and my Scandinavian roots, I am working toward visiting all 67 state parks and I know the state fairgrounds better than any human should. I have two papillons, my pandemic hobby was and still is sewing, and I love visiting cities with a rich history.
My PTO plans tend to span from camping along Lake Superior, exploring the French Quarter, hiking mountains in National Parks, and "drinking around the world" at Epcot :)
View my full portfolio or contact me on LinkedIn: