who is elementary...
TRADE MARKETING | BRAND STRATEGY | ADVOCACY
I’m Nate Sorby, a Trade Marketing, Brand Strategy, and Advocacy specialist with over 15 years of experience in the drinks industry, spanning spirits and wine. My career began behind the bar in York and flourished in London’s cocktail scene, where I developed a deep passion for the craft and built the foundation for my expertise.
I’ve designed beverage programs for leading UK venues and marketing strategies for Global drinks brands, driving brand success through trade and consumer-focused initiatives.
After gaining global insights from bartenders and sommeliers at world-renowned venues, I transitioned to brand building and education, working with Mangrove Global, Halewood International, Proof Drinks, and independent British vineyards on iconic brands like Herradura Tequila, Black Cow Vodka, Cazcabel Tequila
As Head of Global Advocacy and Trade Marketing for Cazcabel Tequila, I led a team to grow the brand’s global footprint through innovative activations, distributor partnerships, and targeted consumer engagement as well pushing for commercial success.
My expertise lies in aligning trade marketing strategies with commercial objectives to drive sustainable growth in competitive markets.
Whether your focus is spirits, wine, or both, I bring proven expertise in trade marketing, sales strategies, and brand advocacy to help elevate your brand locally or internationally.
Explore my work and passion for drinks on Instagram @thespiritguidenate.
services
TRADE MARKETING
DEVELOPMENT AND IMPLEMENTATION OF TRADE MARKETING AND ADVOCACY STRATEGIES
To drive success in trade marketing and advocacy, I will support the department with a strategic vision aligned with your brands overall objectives.
By setting a clear direction, I will ensure that your trade marketing initiatives are both innovative and effective.
My approach will focus primarily on the On-trade channels, where your brand can make the most significant impact. I will develop comprehensive strategies tailored to both On-trade and (Where needed) Off-trade sectors, optimizing the allocation of resources to maximize ROI.
Managing budgets with precision, I will ensure that spend contributes to growing brand presence and advocacy within the market.
ADVOCACY
CREATE AND EXECUTE EFFECTIVE BRAND ADVOCACY STRATEGIES AND INITIATIVES
My strategy for Brand advocacy revolves around building and nurturing relationships with key industry stakeholders, including bartenders, buyers, and trade influencers.
By engaging these vital connections through targeted trade marketing initiatives, I will grow the brand’s presence and foster strong advocacy within the industry.
Championing your brand across multiple channels will be critical to driving loyalty and preference.
Host engaging educational sessions for both Trade customers and consumers across multiple channels
Through these efforts, I aim to make our brand the go-to choice for industry professionals, creating a network of advocates who will elevate our brand to new heights.
BRAND STRATEGY
CREATE 360º BRAND STRATEGIES TO BRING YOUR BRAND TO LIFE WITH PRECISION
To build and implement a strong brand strategy, I will create a clear roadmap aligned with your overall business objectives, ensuring consistency across all touchpoints.
By defining a compelling brand narrative, I will craft messaging that resonates with your audience, reinforcing your brand’s unique identity and positioning in the market.
I will establish clear brand guidelines and strategic pillars, providing a structured foundation that ensures alignment across all marketing, trade, and advocacy activities.
Supporting in the development of brand assets, I will ensure all creative outputs—from visual identity to campaign materials—are cohesive and maintain a consistent tone of voice.
By working closely with key stakeholders, I will ensure that the brand strategy is effectively implemented, embedding it into all aspects of trade marketing and advocacy to drive long-term success
ON-TRADE SALES & MARKETING SUPPORT
SUPPORTING YOUR SALES TEAM IN THE MARKET & CREATING POWERFUL ON-TRADE MARKETING STRATEGIES AND RESOURCES
I will empower your sales team by providing them with the tools, training, and resources they need to succeed in the field and grow your brand in a meaningful way.
My approach includes creating and executing innovative trade-focused activations and events that not only enhance brand visibility but also drive deep engagement with your target audience with a focus on ROI & ROS
A well-managed calendar of industry events, trade shows, and sponsorships will serve as a platform to build your brand’s profile.
Collaborating with the sales team, I will develop strategic Point of Sale (POS) items and On-trade merchandise that reinforce your brand presence, support promotional activities, and win tenders with customer-specific plans
TRAINING & BRAND DEVELOPMENT
DESIGN & DELIVERY OF WORLD CLASS TRAINING PROGRAMS AND BRAND ACTIVATIONS
To ensure our brand is represented effectively in the market, I will design and deliver comprehensive training programs for the On-trade sector.
These programs will educate stakeholders on product usage, benefits, and best practices, ensuring they can advocate for our brand confidently.
Additionally, I can manage and mentor a team of Brand Ambassadors, equipping them with the knowledge and skills they need to deliver impactful training sessions & activations.
This investment in training will not only enhance your brand’s reputation but also create a knowledgeable community that is passionate about your products.
NPD & PRODUCT LAUNCH
WORKING WITH YOUR BRAND TEAM TO SUPPORT STRATEGIC NPD DEVELOPMENT AND LINE EXTENSIONS AND LAUNCH INTO MARKET
Understanding the market’s needs is crucial for successful New Product Development (NPD).
I will support this process by providing valuable insights and feedback from the trade, ensuring your new products resonate with our target audience.
I will also develop and execute launch plans for new products and SKUs within the On-trade & Off-trade channels, collaborating closely with the product development team to ensure seamless integration into the market.
By leveraging these strategies, you can introduce innovative products that meet the evolving needs of your customers, driving growth and market share.
GLOBAL GROWTH
SUPPORTING YOUR ASPIRATIONS FOR GLOBAL GROWTH AND WORKING TO DEVELOP WORLD BEATING INITIATIVES TO MAKE A LASTING IMPRESSION
To support our brand’s global expansion, I will adapt your trade marketing strategies to fit different markets and cultures, ensuring your brand resonates with local audiences regardless of the market landscape.
Collaborating with international distributors I will work to maintain consistent brand messaging while allowing for the flexibility needed to succeed in diverse environments.
By tailoring our strategies to each market, you can effectively drive brand growth on a global scale, ensuring that your trade marketing & advocacy efforts are impactful and culturally relevant.
pricing
At ELEMENTARY we work with a bespoke pricing structure dependant on your business needs.
I work with you and your team to assess which services are most relevant and we build a package around your business ensuring full 360º support with world class after care
For a quote, please contact me and we can arrange a free consultation at a time that suits you to discuss your business needs and build your service pack together.
Credits:
Created with images by Seak - "2. A bottle of premium distilled vodka with a sleek design, sitting on a bar counter with a subtle backlight." • Han van Vonno - "a splash of whisky" • Ana Baraulia - "Build yor brand words on wooden blocks Marketing concept" • nopommajun - "Bartender with tattooed arm holding a cocktail while preparing drinks at a busy bar, surrounded by various bottles and bar tools." • Aleksandrs Muiznieks - "Bartender making alcoholic cocktails! Cocktail bar in summer " • Vitalii Vodolazskyi - "Marks with charts about trade marketing on the page." • NORN - "Whisky Selection: A hand reaches for a bottle of amber whisky on a liquor store shelf. The warm lighting and rich colors create a sophisticated ambiance." • ra2 studio - "Female hand holding white chalk in front of a blackboard with a business plan drawn on it " • Aryazu - "Global Interconnectivity: A Colorful World Map with Origami Cranes Representing International Connections and Travel"