stop Killer Guac. Social Media Toolkit

Help Save Monarchs from Avocado Deforestation

Super Bowl Sunday is a winning day for the avocado industry, with more avocados consumed in the U.S. than any other day of the year. But the loser is Mexico’s forests and the wildlife who depend on them, including monarch butterflies. Most of the avocados sold in the United States come from a single region in Mexico, where the rapidly expanding industry is decimating forest habitats. Illegal deforestation also brings land grabs, water hoarding, pollution and violence to local communities. By 2050 the land used to grow avocados will increase by 70% at the expense of even more forests, including the Monarch Butterfly Biosphere Reserve. We need to act now – a new certification program can help stop the devastation, but it needs our support.

Suggested Post Content

X (formerly Twitter):

🏈 On #SuperBowlSunday more people in the U.S. eat avocados than any other day. To produce all that guac, the avocado industry is scarfing up swaths of Mexican forest, affecting millions of monarch butterflies and other imperiled wildlife. #StopKillerGuac act.biologicaldiversity.org/YEwEYAJnIkiBE3WLk6Nh3A2

🥑 🏈More than 10 football fields a day of Mexican forests are cleared to grow more avocados. At this rate, by 2050 the destroyed land will increase by more than 70%. #StopKillerGuac stopkillerguac.org

For the past 10 years, more than 10 football fields a day of Mexican forests have been cleared to grow more avocados. Grocery stores can end deforestation in their avocado supply chains by requiring Pro-Forest Avocado certification. Join the movement: stopkillerguac.org

• 🦋IT'S TIME TO TAKE ACTION!
• Americans eat 3 billion lbs. of avocados a year.
• Nearly 90% of U.S. avocado imports come from Mexico.
• More than 10 football fields a day of Mexican forests are cleared to grow more avocados. #StopKillerGuac stopkillerguac.org

Is your guac killing monarch butterflies? The rapidly expanding avocado industry has destroyed 2,400 acres of the world-famous Monarch Butterfly Biosphere Reserve, where habitat is dwindling from nearby logging, climate change and drought. #StopKillerGuac act.biologicaldiversity.org/YEwEYAJnIkiBE3WLk6Nh3A2

🥑Avocado production devastates Mexican forests and threatens monarch butterflies and other imperiled wildlife, and bad actors bring land grabs, pollution, and violence to Indigenous and other local communities. Take action now: #StopKillerGuac act.biologicaldiversity.org/YEwEYAJnIkiBE3WLk6Nh3A2

🥑🦋In Michoacán alone, the avocado crop receives nearly 120,000 gallons of insecticides, nearly 240,000 gallons of fungicides, and 30,000 tons of fertilizers annually. It's time to take action to protect monarch butterflies and other imperiled wildlife! #StopKillerGuac stopkillerguac.org

Facebook/Instagram:

🥑 🏈 On Super Bowl Sunday more people in the U.S. eat avocados than any other day. To produce all that guac, the avocado industry is scarfing up vast swaths of Mexican forest, where millions of monarch butterflies migrate for the winter and other imperiled wildlife struggle to survive. We need to act now — and the lead-up to Super Bowl Sunday is the perfect time to start. Tell U.S. grocery stores to adopt an avocado-sourcing policy that prevents deforestation and protects monarch butterflies.🦋 #StopKillerGuac act.biologicaldiversity.org/YEwEYAJnIkiBE3WLk6Nh3A2

🏈 Every day more than 10 football fields' worth of Mexican forest are cleared for avocado production. If the United States keeps consuming avocados at this rate, by 2050 the land destroyed to grow them will increase by more than 70% — at the expense of even more forests, including those of the world-famous Monarch Butterfly Biosphere Reserve. 🦋 Imperiled monarchs are plunging toward extinction already. Losing their winter home in Mexico could be the final blow. 👉 Grocery stores can end deforestation in their avocado supply chains by requiring Pro-Forest Avocado certification. The Pro-Forest Avocado Certification Program is a transparent tool that helps retailers ensure the sustainability of their supply chain.🥑 Join us in urging U.S. grocery stores to adopt an avocado-sourcing policy that prevents deforestation and protects monarch butterflies. #StopKillerGuac and join the movement: stopkillerguac.org

• 🥑 FACT: Americans eat 3 billion pounds of avocados a year but less than 1% of them are fair trade certified.
• 🥑 FACT: Michoacán is Mexico’s biggest avocado growing region and one of the only places that is allowed to export to the U.S; 85% of Michoacán avocado production is certified for U.S. export.
• 🦋 FACT: Nearly 2,400 acres of the Monarch Butterfly Biosphere Reserve has been converted into avocado plantations since 2018.
• 🦋 FACT: Avocado production also brings land grabs, pollution, and violence to Indigenous and other local communities.
• 📢 IT'S TIME TO TAKE ACTION! If us consumers demand that grocery stores source avocados responsibly, we can build a better food system. Tell U.S. grocery stores to adopt an avocado-sourcing policy that prevents deforestation and protects monarch butterflies. #StopKillerGuac stopkillerguac.org

📢 STOP KILLER GUAC! For the past 10 years, more than 10 football fields a day of Mexican forests have been cleared just to grow more avocados. In Michoacán alone, the avocado crop receives nearly 120,000 gallons of insecticides, nearly 240,000 gallons of fungicides, and 30,000 tons of fertilizers, annually. Avocado production also brings land grabs, pollution, and violence to Indigenous and other local communities. 👉 Grocery stores can end deforestation in their avocado supply chains by requiring Pro-Forest Avocado certification. While some grocery companies have anti-deforestation policies for palm oil and beef, few — if any — have them for avocados. Major importers have already joined the Pro-Forest Avocado Certification Program – it’s time for grocery stores to step up, too. If consumers demand that grocery stores source avocados responsibly, we can build a better food system. Tell U.S. grocery stores to adopt an avocado-sourcing policy that prevents deforestation and protects monarch butterflies. #StopKillerGuac stopkillerguac.org