"MANZAR •منظر" translates to "scenery," "view," or "perspective." It evokes a visual, emotional, or conceptual scene that tells a story or captures a moment. In artistic contexts, it refers to the interplay between subject and setting, offering a lens through which beauty, meaning, or truth is observed.
Marketing Consultant, UGC Creator, Art Direction & Stylist
MEELAH EID CAMPAIGN
Dounia developed and executed the full campaign strategy for Meelah’s Eid collection, Thread of Home, guiding the brand through a thoughtful rebranding process. She managed every aspect of the campaign, including location scouting, styling, casting, and artistic direction.
This capsule collection, designed by Jamila, features just two silhouettes in two rich shades, crafted from leftover fabrics of previous collections. It celebrates sustainability, heritage, and continuity, inviting women to honor their dual identities through garments that tell stories beyond fashion.
“Thread of Home” is a quiet yet powerful expression of legacy and care, reflecting Jamila’s Nigerian-Middle Eastern roots and the beauty of cultural duality.
OLYMPICS
For this special Olympic-themed campaign, Dounia was in charge of the artistic direction, styling, casting, and location scouting for a multi-brand photoshoot commissioned by McArthurGlen, a leading European retail group.
Bringing together renowned sportswear brands such as New Balance, Puma, Le Coq Sportif, and Millet, the shoot aimed to celebrate the spirit of the Olympic Games, blending performance, diversity, and streetwear culture in a bold, fashion-forward editorial.
Through a strong creative vision, Dounia crafted a dynamic and cohesive aesthetic that honored each brand’s identity while aligning with McArthurGlen’s campaign objectives. The result: a vibrant series of visuals that reflect the energy of sport, the power of style, and the universality of movement.
THE SUNFLOWER WOMAN
In the golden vastness of a sunflower field, a mysterious woman sits on a chair, her piercing gaze lost in the distant horizon. She embodies the essence of a contradictory world, a complex blend of the innocent beauty of flowers and the intriguing darkness of the mafia. Her elegant appearance and disconcerting confidence conceal a secret garden, an inner realm where the boundaries between reality and imagination blur.
In this paradoxical universe, she appears disconnected from real life, immersed in her profound thoughts and mysterious dreams. Is it an act of concealment or a simple quest for refuge in a world that understands her? The contrast between her imposing presence and the radiant sunflower field creates a palpable tension, a silent tale of duality between her mafia lifestyle and the floral innocence that surrounds her.
Each sunflower petal seems to hold a fragment of her secret story, every sunbeam revealing a clue to her true nature. We are invited to explore the nuances of the human soul, to delve into the abysses of her secret garden, and to contemplate the fascinating mystery of deliberate disconnection from reality.
Collaboration with the photographer @lionso.exp
PREVIEW OF SOME OF MY OTHER PROJECTS
Marketing Consulting & Brand Strategy
I help brands define and refine their identity through tailored strategies that align with their values and audience. From campaign planning to full rebranding, I guide creative direction with a strong marketing foundation to ensure consistency, clarity, and impact across every touchpoint.
Styling
With a background in fashion and a deep understanding of cultural nuance, I craft looks that reflect both identity and intention. Whether for editorial, campaign, or digital content, I ensure each outfit serves the story while enhancing the brand’s aesthetic.
Art Direction
I build visual narratives that connect. From concept development to execution, I oversee the entire creative process, including moodboards, set design, location scouting, casting and production coordination to ensure a cohesive, emotionally resonant story.
DOUNIA'S "MANZAR"
About Me
Dounia is a French-Moroccan creative with a unique vision shaped by her bicultural identity. With a background in Fashion Marketing and Visual Communication, she graduated from a Paris-based Fashion school before relocating to the UAE to expand her creative practice across cultures.
Her work is rooted in storytelling blending styling, artistic direction, communcation, marketing and visual identity to create thoughtful, modern content. Dounia has collaborated with a variety of French fashion brands, both emerging and established, bringing strategic insight and a strong visual sensibility to each project.
Driven by a deep appreciation for aesthetics and cultural nuance, she continues to explore the intersection of fashion, identity, and contemporary narratives.
douniamanzar@gmail.com