MARKETING PARTNERSHIP OPPORTUNITY
Joey Iest and the Z-Max CARS Tour West Series are headed to Kevin Harvick’s Kern Raceway Park for two marquee events that promise packed grandstands, national media attention, and high-energy short-track racing at its best. These races present a prime opportunity for brands to align with one of the West Coast’s top rising drivers and gain valuable exposure through broadcast, digital, and at-track engagement. We are currently seeking primary and secondary sponsorship partners to join Joey’s team for these high-profile events—delivering authentic brand visibility and connection with one of the most loyal fan bases in motorsports.
Introducing Joey Iest
- Age: 22
- Birthday: February 12
- Home Town: Madera, CA
MISSION STATEMENT
Joey Iest Racing's mission is to always keep God first above everything else. I will strive at doing the best of my ability in racing on and off the track. I am excited to keep learning and progressing forward to take opportunities of the open doors in my racing career as far as God will allow. I will do my best always to demonstrate Christlike character to others in my words, actions, and sportsmanship.
"The Farmer's Choice"
A LOOK BACK...
Joey Iest resides in Madera California where he and his family have been in the farming and dairy industry for 5 decades. Joey was honored to be a part of the 2021 World Milk Day Video!
(Click above to watch video)
HARDWORKING ON AND OFF THE TRACK...
RACING & FARMING - THE PERFECT PLATFORM
In 2023, Joey transitioned from his role as a driver/owner to a management position at Iest Trucking, where he now oversees daily operations. Explaining his decision, Joey stated, "I wanted to delve into the business side of the trucking industry, gaining a comprehensive understanding of what it takes to thrive in this competitive business."
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Career Highlights
Joey started racing in 2012 at the age of 9. From 2012 to 2016 he raced Quarter Midgets at Madera Speedway and other QMA locations where he won countless races, club track records and track championships.
2017 - Joey moved up to running in the USAC HPD Focus Midget Series on asphalt at Madera Speedway. He won rookie of the year at the end of his first season.
2018 - Joey raced both dirt and pavement in the USAC Western Speed2 Midget series where he finished the season in 2nd place in both the pavement and overall championship standings. Joey also competed in the 51FIFTY Jr. Late Model Series for Naake-Klauer Motorsports at both Madera Speedway and Las Vegas Motor Speedway��s Bull Ring.
2019 - Joey drove the number #88 Chevrolet Late Model for Naake-Klauer Motorsports in the 51FIFTY Jr Late Model Series where he won the 2019 Championship. Joey also competed in 7 Nut-Up Pro Late Model Series races at Madera Speedway. In addition to the Late Models, Joey competed in selected USAC Western Speed 2 Midget races, winning 7 races in 7 starts bringing home the championship.
2020 brought on a variety of new challenges for Joey as he competed in both the SRL Super Late Model Tour and several NASCAR ARCA Menard's Series West races. Joey also signed with David Gilliland Racing (DGR) to compete in 6 ARCA Menard's Series East events in 2021.
2021 - Joey competed full-time in the ARCA Menard's Series West with Naake-Klauer Motorsports as well as 8 races with David Gilliland Racing. Joey recorded his first ARCA Series win at Colorado National Speedway and finished 5th in championship point in both the East and West ARCA Series.
2022 - Joey returned to the ARCA Menards Series West with Naake-Klauer Motorsports competing in select events. He finished the season with 3 top 5s, 6 top 10s and finished 5th in Championship Points in only 11 starts.
2023 - Joey ran a limited schedule in 2023 making only three starts in the ARCA West Series but managed two top-five finishes of 4th and 3rd and a 25th due to a mechanical failure.
2024 - In a limited 2024 schedule, Joey finished 13th among nearly 80 drivers that took part in the inaugural season of the zMAX CARS Tour West Pro Late Model Series, despite running just four of the 10 races on the schedule. He picked up a win in just his second series race, going to victory lane at California's Irwindale Speedway.
Joey also ranked among the top 25 in the highly-competitive California Region of the NASCAR Advance Auto Parts Weekly Series, as well as among the top half of more than 1,000 Weekly Series drivers that earned points in the national standings during the 2024 season.
2025 - Joey got off to a great start winning the season opener at Kevin Harvick's Kern Raceway in the zMAX CARS Tour West Series. Joey also had a 4th place at All American Speedway and top 5 finish in the at Madera Speedway in the ARCA Menards Racing Series
🤝 Why Partner with Joey Iest?
- ✅ Young, marketable, and polished – appeals to next-gen fans and legacy brands alike.
- ✅ Multi-platform exposure – combines NASCAR national reach with a grassroots fanbase.
- ✅ Authentic engagement – Joey connects with fans both on and off the track.
- ✅ Flexible activation options – suited for regional or national campaigns
Achievements
The CARS Tour West is a premier short-track racing series bringing the excitement and prestige of the nationally recognized CARS Tour to the western United States. Focused on competitive, cost-contained racing, the series showcases top talent in Pro Late Models, Super Late Models, and other developmental divisions, providing a professional platform for both rising stars and veteran drivers. With events hosted at some of the West’s most iconic tracks, CARS Tour West delivers high-energy entertainment for fans and strong brand exposure opportunities for marketing partners looking to connect with a passionate motorsports audience.
CARS Tour Race Dates
Saturday, October 25th
- CARS TOUR WEST & NASCAR WEEKLY SERIES NIGHT – SATURDAY, OCTOBER 25
- Kevin Harvick’s Kern Raceway – Bakersfield, CA
- Gates Open: 4:00 PM
- On-Track Autograph Session: 5:00 PM – 5:30 PM
- Main Events Begin: 6:00 PM
November, 15, 2025
- CARS TOUR WEST “KERN COUNTY CLASSIC” – SATURDAY, NOVEMBER 15
- Kevin Harvick’s Kern Raceway – Bakersfield, CA
- Gates Open: 2:00 PM
- On-Track Autograph Session: 3:45 PM – 4:30 PM
- Main Events Begin: 5:00 PM
Social Media Tune-In Alerts
📺 Television & Streaming
FloRacing, the official streaming partner of the CARS Tour West, delivers live and on-demand coverage to a massive global audience of motorsports fans. With over 1 million subscribers and 300,000+ live viewers per major event weekend, FloRacing provides unparalleled digital exposure for teams, drivers, and sponsors. Featuring professional production, real-time analytics, and cross-platform reach across web, mobile, and connected TV, FloRacing ensures that every CARS Tour West race—and every partner brand—is seen by engaged fans nationwide.
📺 National Streaming Coverage = Maximum Brand Exposure
CARS Tour fans mirror NASCAR fans in who they are and how they spend: family-oriented, middle-to-upper income, brand-loyal buyers who prioritize trucks/SUVs, tools, outdoor/DIY, quick-serve dining, and travel. They follow the same drivers and storylines, consume racing across TV + streaming + social, and attend regional short-track events that feed directly into NASCAR. In short, the CARS Tour West audience is the same passionate stock-car consumer base—just closer to the grassroots, where engagement and conversion run even deeper.
📊 NASCAR Fans by the Numbers
- ✅ Gender Distribution: Approximately 59% male and 41% female — a strong balance that rivals other major sports leagues.
- ✅ Age Demographics: About 26% of NASCAR fans are aged 18–29, slightly higher than the U.S. average for that group.
- ✅ Income Levels: 54% of fans earn over $50,000 annually, closely aligning with the national average.
- ✅ Geographic Distribution: While 39% of fans are in the South, NASCAR enjoys national appeal with strong support in the Midwest (26%), Northeast (15%), and West (19%).
- ✅ Brand Loyalty: NASCAR fans are among the most brand-loyal in sports — 81% appreciate sponsor involvement, and 63% are more likely to purchase from series sponsors.
📣 Social Media Impact
- ✅ High Engagement Rates: NASCAR fans exhibit strong engagement on social media platforms, with significant interactions during race events.
- ✅ Influence on Purchasing Decisions: Approximately 18% of NASCAR fans have purchased a product or service from a sponsor as a direct result of a social media post, surpassing other major sports leagues.
These figures underscore NASCAR's robust presence across various media channels, offering sponsors multiple avenues to connect with a passionate and engaged fan base.
Additional Coverage...
In his role as a Race Face Advancement driver, Joey secures extra visibility on Race Face TV. Here, fans can stay informed with the latest results through a video recap delivered directly by the driver.
Race Face Motorsports Hot Spots offers a daily newsletter dedicated to keeping fans well-informed across diverse motorsports arenas. In each edition, Joey presents a highlighted story, providing comprehensive coverage of each event at Kevin Harvick's Kern Raceway Park
🏆 Award-Winning Media Recognition
In 2024, Motorsports Hot Spots was honored by the Motorsports Associated Press as one of the Top 3 New Media Platforms, recognizing its growing influence and reach within the racing community.
🎙️ Race Face "Drive-In-5" Podcast
Want to hear more from Joey? Then don’t miss the Drive-In-5 Podcast — your fast lane to exclusive post-race insights. We go behind the wheel with Joey Iest as he breaks down the action after the checkers have fallen. From race-day strategy to driver mindset, you’ll get it all — in just 5 minutes… okay, sometimes a little longer!
Rights and Assets
PRIMARY PARTNER PACKAGE
- Hood & quarter panel branding on CAR
- Hood $5000 per event
- Quater Pannel $3000 per event
- Press release & media mentions
- Content integration across Joey’s digital platforms
- VIP behind the scenes hauler tour and race day hospitality.
- 2 Pit Passes & 4 Event Tickets
- Social Media Posting (Tune-In-Alerts)
- Rights to use "JIR Team Partners" logo on advertising/marketing and free use of Joey Iest racing images and marks for duration of agreement and three months beyond.
- Introduction to team, series, and track partners for networking PR & media support. (B2B)
Racing For A Cause
Joey Iest proudly races for a cause through his partnership with the Friends of Jaclyn Foundation, a nonprofit organization dedicated to improving the quality of life for children battling pediatric cancer. Through this program, Joey has adopted a child as an honorary team member, offering inspiration, hope, and inclusion. This powerful connection brings deeper purpose to every lap and race weekend, allowing Joey to use his platform to raise awareness and make a meaningful impact beyond the track.
MISSION STATEMENT
The Friends of Jaclyn Foundation's mission is to improve the quality of life for children battling pediatric brain tumors and other childhood cancers by pairing them with local sports teams, clubs, and community groups.
Founder Denis Murphy shares how racing has impacted FOJ's mission to raise awareness.
For complete information on the FOJ program CLICK HERE
Friends of Jaclyn Foundation is a 501(c)(3) not-for-profit charitable organization. (Tax ID 20-8326822)